Bombardier, this name may be a little strange to many people in China. However, in Western Europe and North America, this name is actually as "loud" as Boeing and Airbus. In his hometown of Canada, Bombardier is even called "Canada's General Electric".
Headquartered in Montreal, Canada, Bombardier currently has about 80,000 employees in 24 countries in America, Europe and Asia Pacific. Its shares are listed and traded on the Toronto, Brussels and Frankfurt stock exchanges. Bombardier is the world's leading manufacturer of business jets, regional aircraft, railway transportation equipment and mobile entertainment products. 1986, Bombardier acquired Air Canada and entered the aviation industry. Now, Bombardier is the third largest aircraft manufacturer in the world after Boeing and Airbus. In the field of regional aircraft and business jets, Bombardier ranks first in the world. From June 5th to1October 5th, 2002, 35 operators from 20 countries ordered Bombardier CRJ aircraft. From 200 1 to 2002, Bombardier delivered 370 aircraft. In May, 20001,Bombardier also became a global leader in railway transportation equipment manufacturing and service industry after the successful acquisition of Germany's Daimler Chrysler Railway System Co., Ltd. (Adtranz). At present, Bombardier Transportation can supply urban, suburban, regional and intercity passenger railway vehicles; A complete transportation system; Monorail and passenger transport system; Traction and train control system, signal equipment; Operation, maintenance and renovation services.
However, such a huge multinational company is a typical family business.
Fifty years ago, Bombardier was just a snowmobile manufacturer in Quebec, Canada. Bombardier, the founder of the company, is the inventor of sleigh. Individuals start their own companies because they own a new product or patent, which is very similar to the start of many private enterprises in China. Today, 50 years later, Bombardier is still owned by the family, but it has developed into a "big MAC" and is more vibrant. However, many fast-growing private enterprises in China have only experienced more than ten years or even less, and the traditional family operation has almost irreconcilable contradictions with the continuous expansion of enterprise scale and modernization of management, or stagnated, or completely abandoned family ownership due to the earthquake of capital and personnel.
Why can a family business like Bombardier last forever, especially in the last 25 years, with an annual growth rate of over 20%? Gu, president and CEO of Bombardier International, who came to China earlier this month, gave the answer. That is: Bombardier not only keeps its own characteristics of constantly providing innovative products, but also insists on professional management from beginning to end.
It is reported that a considerable number of Bombardier's board members are independent people who are neither family members nor company management, and there are also many non-Bombardier family members in the company's top management. Even if some family members are in high positions, it is on their own strength, not family background.
Gu also stressed that family businesses also have their own advantages.
Family enterprises are often more committed to pursuing long-term profits than short-term returns, so such enterprises can especially support long-term investment. In fact, in the past 12 years, Bombardier has developed new models that exceed 12, and the research and development speed has surpassed Boeing and Airbus. Last year's "9. 1 1" incident seriously affected the entire North American air transport industry and produced a huge shock wave to the entire aviation industry. Nevertheless, after "9. 1 1", Bombardier began to develop three new types of business jets. In terms of railway transportation, it took Bombardier a quarter of a century to gain the leading position in the world after obtaining the first custody right in the passenger transport field in 1974.
It is the organic combination of all the advantages of family and professional management that makes Bombardier today.
At present, Bombardier is a major supplier of metro vehicles, feeder lines and business jets in China. Besides North America and Western Europe, China is also the most attractive market for Bombardier.
20 years ago, Bombardier began to purchase parts in China.
Today, 20 years later, Bombardier has provided 26 regional jets to China, and its joint venture in China has 1 000 employees. Gu said that Bombardier's China strategy will also focus on the long term.