1. Relevant background information of Huaming Enterprise:
Huaming Enterprise was established in 1993 and is headquartered in Shanghai, the economic and financial center of China. It is a company with rich A large group company with experience in wood flooring production. The group consists of two major production bases - Shanghai Yiming Wood Industry Co., Ltd., Nanjing Minglin Wood Industry Co., Ltd. and a trading company - Fujian Mingqiang Industry and Trade Co., Ltd. and other core members, with more than 600 employees. After sixteen years of development, Huaming has grown into a joint-stock company with super strength. Huaming Enterprise implements the strategy of "diversified product portfolio" and has a very rich product line, covering solid wood flooring, three-layer solid wood flooring, multi-layer solid wood flooring, antique flooring, geothermal flooring, laminate flooring and various integrated boards. Life philosophy: Quality first Quality first is the philosophy that Huaming has always adhered to. For more than ten years, Huaming has actively promoted scientific management methods such as total quality management and all-staff equipment management, and comprehensively introduced European advanced floor production lines, paint production lines, full computer numerical control drying kilns, various testing equipment, cutting tools and other supporting equipment. It has successively passed ISO9001 quality management system certification, ISO14001 international environmental management system certification and European CE certification. It has formulated its own corporate standards based on the higher standard for solid wood floor manufacturing - "European Standard", and has achieved an annual rate of more than 20%. The speed of updating equipment provides strong institutional guarantee and technical support to ensure the high quality of products. Marketing network: Paying equal attention to both internal and external aspects, the marketing network of Huaming Huaming Flooring, which is the best in the world, is very developed and adopts a variety of sales models. In Shanghai, the largest solid wood flooring market in China, the company has many self-operated stores in major building materials markets and Dealers cooperate to build stores and adopt a regional agency model in Jiangsu, Zhejiang, Anhui and other provinces and cities. In early 2008, it entered supermarkets in core areas such as Beijing, Liaoning, Jilin, Shandong, Shanxi, Shaanxi, Tianjin, and Henan in the north, and achieved impressive results. More than 200 specialty stores cover some large and medium-sized cities in more than 20 provinces and cities in China. While expanding into the domestic market, it has also set its sights on the entire earth: Huaming Flooring, which adheres to the international route, has organized high-profile participation in the world's three top exhibitions for many years - Hannover, Germany, Las Vegas, the United States, and China's Ground paving materials exhibitions such as Shanghai not only promote Huaming's products and services to the world, but also further understand the needs and concepts of foreign consumers through exchanges and communication with foreign counterparts, allowing Huaming to advance on the road of international development. Going one step further, Huaming Flooring has left its presence in dozens of countries and regions in Asia, America, Europe and Australia. Countless Honors: Momentum for Progress For more than ten years, Huaming, as a pioneer in China's wood flooring industry, has received numerous honors: China's Well-known Trademark; Shanghai Famous Brand Products; Nanjing Famous Brand Products; National industry standard drafting unit for geothermal floor technology and laying standards; National patented product - multi-layer solid wood geothermal floor; 30 wood flooring companies in the country with double commitment to quality and after-sales service; top ten best-selling brands of solid wood flooring products in Shanghai decorative materials market; 20 high-quality solid wood flooring companies in Shanghai; 20 high-quality solid wood composite flooring companies in Shanghai ;Top ten wooden floor brands in Jiangsu Province... The glorious history proves Huaming's extraordinary strength! Service: Customer first, industry leader "Customer first" is Huaming's consistent service concept. At present, Huaming has established a group of professional after-sales service teams in China, fulfilling the social commitment of "after-sales service at home". In the Shanghai area, it launched the "Five Ring Service? Worry-free Home" brand service, which has been well received by consumers. Widespread and high praise has comprehensively enhanced the competitiveness of the company and created Huaming's brand status and brand value. Long-term strategy: realizing the "four modernizations" With the development and growth of the company, in order to accelerate the pace of corporate brand development, at the end of 2006, the CI system was fully introduced, and a new logo - HU'Made, while spreading the domestic advanced Shanghai manufacturing concept, It also shows that the international development path of enterprises will never end. The emotional slogan "Love in Shanghai, happiness in Huaming" expresses Huaming's yearning and pursuit of a better life. Under the new blueprint plan, Huaming Enterprise will comprehensively integrate resources, improve the quality of corporate culture internally, give full play to the work passion of each employee, and create a harmonious corporate atmosphere. Externally, it will combine more exquisite craftsmanship and technology with scientific management to create a better future for the company. We strive to provide consumers with better products and services to create a new Huaming. Looking to the future, Huaming is moving towards the strategic goals of modernization, scale, diversification and internationalization.
2. Analysis of entering the Taiwan market:
Currently, mainland China and Taiwan have joined the WTO successively under the names of "The People's Republic of China" and "Chinese Taipei". However, the two sides have not signed any free trade agreement, and the Taiwan government has imposed restrictions, so it is difficult for mainland products to enter the Taiwan market. But there are no absolutes. If you want to enter the Taiwan market, there are several ways:
1) Transfer through third-party markets such as Hong Kong, Macao, and Southeast Asia, and transfer to local brands for customs clearance;
2), by setting up offshore companies in Hong Kong, Virgin Islands and other places, and through third-party transshipment;
3), smuggling from Xiamen to Kinmen, this route is the shortest, but also the highest risk.