Midea, Gree, and Haier are the three giants in the home appliance industry in my life. It can be said that every household now has at least one of these brands in its home appliances. This penetration rate is only comparable to that of Internet BAT. . Recently, these three major home appliance companies released their first-half performance reports, all of which maintained rapid growth and presented a rare good situation. Among them, Gree Electric achieved revenue of 69.185 billion yuan and net profit of 9.452 billion yuan; Midea Group achieved operating revenue of 124.964 billion yuan and net profit of 10.811 billion yuan; Qingdao Haier's revenue in the first half of the year was 77.576 billion yuan and net profit was 4.427 billion yuan.
In terms of revenue, Midea’s revenue far exceeds that of Haier and Gree, and Gree is already at the bottom of the three. However, in terms of net profit, Gree is slightly less than Midea and much higher than Haier. Therefore, in terms of revenue and profit, Midea is still the strongest among the three. Nowadays, Gree can be said to have constant problems. First, Gree mobile phone sales were bleak, and then Gree Chairman Dong Mingzhu resigned. Therefore, many people are not optimistic about Gree.
Let’s take a look at the market value comparison of the three companies:
In terms of market value, as of September 1, Gree Electric’s market value was 229.3 billion yuan, and Midea Group’s market value was 26.72 billion yuan. billion, Qingdao Haier’s market value is 85 billion yuan. Midea Group's revenue is nearly twice that of Gree Electric, but its market value is not much different. Qingdao Haier, whose revenue exceeds Gree Electric's, has a far lower market value than Gree Electric. In terms of net profit, there is not much difference between Gree and Midea. Midea is slightly more than Gree, but the net profit of Midea and Gree is twice that of Haier. From this point of view, the market value of the home appliance industry is more important to the company's In terms of profitability, from this point of view, there are only two giants in the domestic home appliance industry, namely Gree and Midea. They are both in the first camp and deserve respect.
It is wrong to badmouth Gree now. Gree focuses on the air-conditioning business and masters core technologies. Although Midea is slowly catching up, from the perspective of air-conditioning business, the gap between Midea and Gree has narrowed to less than 5 billion yuan in revenue in the first half of the year. However, what is outstanding about Gree Electric is its high net profit margin, which Midea cannot do. Of course, Midea's acquisition of KUKA Robots has proven to be a correct strategic move. It is expected to not only improve Midea's image, but also enhance Midea's competitiveness and technological content.
Although Gree's growth has stagnated or even declined in the past few years, when it comes to Made in China, we first think of Gree. Gree seems to have become a business card of Made in China, which is Gree's advantage. Compared with companies with more dispersed businesses, Gree is undoubtedly more competitive. Although Midea is bigger than Gree, runs faster than Gree, has a wider business reach, and stimulates a surge in revenue, its reputation and reputation are still inferior to Gree. This is something Midea needs to think about and improve.
As for the three home appliance giants Midea, Gree and Haier, Haier is my country’s earliest well-known brand in the home appliance industry. Haier has established 29 manufacturing bases, 8 comprehensive R&D centers, and 19 overseas trade centers around the world. company, so although the market value is now far less than that of Midea Gree, Haier still has strong strength; Midea Gree is a rising star in the home appliance industry, and its strength is also very strong, and now it has occupied a large part of the domestic home appliance industry market.
As for who has more prospects, Midea, Gree, Haier, I certainly hope that all three companies will have good development prospects. After all, only competition will make progress and bring more convenience to everyone.