Is the review of U.S. trademarks strict? What issues need attention?

The U.S. Patent and Trademark Office is very strict in trademark examination, so applicants need to pay attention to the following issues for different types of trademarks:

1. Chinese trademark applications can be submitted in the United States, but the application The person needs to provide the pronunciation of each Chinese character that constitutes the trademark and the corresponding English translation.

2. If the trademark consists of simple English letters, and these letters are not stylized, in order to protect the trademark more broadly, we usually recommend that the applicant declare the trademark when submitting the application. The trademark is Standard Characters, which means it does not claim to protect any color, size or font. The ordinary fonts mentioned here usually refer to TIMES NEW ROMAR or ARIAL.

3. If the trademark is in color, the color of each part needs to be specified. It is worth noting that if the mark is gray, the USPTO will consider the mark to be a color mark.

4. It must be clearly stated whether the trademark has special meaning in relevant business or trade, geographical description or other languages.

In addition, the United States Patent and Trademark Office has very strict requirements for the trademark images provided. The trademark image must be clear without any blurry feeling. Since most U.S. trademark applications are submitted electronically, applicants need to provide trademark images in image format (such as jpg format). The U.S. Patent and Trademark Office also has requirements for the pixels in image format, which cannot be less than 250 pixels or greater than 944 pixels.