Mtk patent

1. The marketing strategies of Qualcomm and MediaTek are slightly different. Although everyone wants to enter each other's field, it takes 2~3 years. MediaTek's current marketing strategy is cost-effective, while Qualcomm's is high performance. With Tian Ji's racing model, Qualcomm can't take much advantage. Of course, the high-end mobile phone platform is still dominated by Qualcomm. This model will not change in the 3G era, but it is a bit suspended in the 4G era. Even though Qualcomm collected patent fees in the 3G era.

2. MediaTek not only sells chips, but also provides supporting software services, which is called turnkey mode. This is unparalleled in the current industry. This is why some manufacturers with limited level like to adopt MediaTek's mobile phone scheme, because of its low development cost and fast mass production. At present, Qualcomm is also taking this road, called QRD. The content is similar to turnkey mode.

3. The positioning of the two mobile phone chips is slightly different, although they have been competing for each other's market. Qualcomm's mobile phone chips focus on high performance, while MediaTek's focus on low power consumption, so MediaTek's mobile phone chips are more energy-efficient, and Qualcomm's high-end chips are more powerful in function and performance, but MediaTek's mobile phone chips are better than their peers. At present, MediaTek's mobile phone chips are mainly in the middle and high end. The 4-core MT6589 listed this year is also in this position to replace MT6577. However, the price of the whole platform can be controlled at around 1500 RMB, and the development time of the manufacturer only takes 2 months.

Therefore, high-end products are dominated by Qualcomm, and are adopted by HTC, Samsung and other big companies into high-end platforms. Low-end products are MediaTek's territory, mainly domestic mobile phone customers, and are supplied to foreign brands such as MOTO, Sony and LG as mid-end products.

So if you want to buy a cost-effective mobile phone, please choose the platform of Lianfa Corey. For example, ZTE MT6589 4-core mobile phone, which has been listed at present, costs about 1500 RMB. If you want to buy high-end mobile phones, please buy platforms in Qualcomm, such as HTC one series mobile phones, and the price is about 4,000 RMB.