2020 Business Plan Template (I) I. Company Profile
1, company name, address and contact information, etc.
2. The company's natural business.
3. The development history of the company.
4. The company's future development forecast.
5. The company's distinctive competitive advantage or uniqueness.
6, the company's tax situation.
Second, research and development.
1, investment in scientific research.
1, R&D personnel.
3. research and develop equipment.
4. Technical progress and development trend of the developed products.
Three. Products or services
1, product name, characteristics and performance.
2. Product development process.
3. Where is the product in the life cycle?
4. What is the market prospect and competitiveness of the product?
5, product technical improvement and upgrade plan and expenses.
Four. Management team and management organization
1, company management organization, major shareholders, directors, key employees, salary, stock options, labor agreement, reward and punishment system and the composition of various departments, etc.
2. The fighting capacity and uniqueness of the company's management team, as well as the unique cohesion and the spirit of unity and hard work.
Verb (abbreviation of verb) industry, market and competition analysis
1, target market.
(1) market segment.
(2) Target customers
(3) Five-year production plan, income and profit.
(4) Market size and target market share.
(5) Marketing strategy.
2. Industry analysis.
(1) Industry development degree.
(2) Industry development trend.
(3) Total sales, total revenue and development trend of the industry.
(4) the impact of economic development on the industry.
(5) The influence of the government on the industry.
(6) Determinants of development.
(7) Competitive strategy.
(8) industry threshold.
3. Competition analysis.
(1) Major competitors.
(2) Market strategy and market share of competitors.
(3) Possible new development of competitors.
(4) Competitive strategy.
(5) Competitive advantages in development, market and geographical location.
(6) Ability to withstand competitive pressure.
(7) the competitive advantage of the price, performance and quality of products in the market.
Six, marketing strategy
1, marketing organization and marketing team.
2. Selection of marketing channels and construction of marketing network.
3. Advertising strategy and promotion strategy.
4. Price strategy.
5. The market permeates the development plan.
6. Emergency countermeasures for emergencies in marketing.
Seven, production and operation plan
1, new product production and operation plan.
2, the company's existing production technology ability.
3, quality control and quality improvement ability.
4 existing production equipment or production equipment to be purchased.
5. Existing production technology.
6. Economic analysis and production process of products.
Eight. Financing description
1, investment plan
(1) Estimated amount of venture capital.
(2) arrangement of future financing capital structure of venture enterprises.
(3) obtaining the mortgage and guarantee conditions of venture capital.
(4) Investment income and reinvestment arrangement.
(5) arrangement of the proportion of the equity of both parties after the venture capitalist's investment.
(6) arrangement of income and expenditure of investment funds and preparation of financial reports.
(7) The degree of investors' participation in the company's operation and management.
2. Financing needs
(1) capital demand plan: the amount of funds needed to realize the company's development plan, the timeliness of capital demand and the use of funds (specify and list the use of funds in detail).
(2) Financing plan: describe the investors the company wants and the shares it holds, as well as other sources of funds, such as bank loans.
Nine. Financial planning and analysis
1. Cash flow statement for the past three years.
2. Balance sheets of the past three years.
3. Income statement of the past three years.
4. Annual financial summary report for the past three years.
5. Development forecast for the next three years.
X. risk factors
1, technical risk.
2. Market risk.
3. Manage risks.
4. Financial risks.
5. Other unforeseen risks.
6. Risk control and preventive measures.
2020 business plan template (2) 1. Broad market prospect
With the rapid development of the world economy, the contradiction between supply and demand of energy is becoming increasingly acute. In order to alleviate the long-term shortage of gasoline, xx researched and invented a new patented technology of unleaded gasoline, and successfully realized the development direction of energy recycling. Using by-products and semi-finished products from oil fields and refineries as main raw materials and adding high-tech patented compound additives, high-clean unleaded gasoline meeting national standards was produced. This project belongs to the value-added and energy-saving project of resource utilization, which is the direction of energy development and the direction of national policy support. With the increase of output, it will produce great economic and social benefits.
Second, the equipment composition
This device is mainly composed of oil storage tank and automatic control.
Third, the advantages of raw materials.
The main raw materials such as light oil and naphtha can be purchased in refineries and oil fields and transported by car and train. Raw materials can also be imported from abroad, and the market supply is sufficient.
Fourth, the processing scheme
The raw materials are stored separately after purchase, and the proportion is analyzed and calculated by the laboratory. After adding additives, different types of refined oils are obtained through blending and complexing.
Verb (abbreviation of verb) payback period of investment
With an annual output of X million tons, it can realize sales income of X billion yuan, annual profit and tax of X billion yuan, and the payback period of investment is half a year.
Independent intellectual property rights of intransitive verbs
The technical invention of this project is now very mature. After it is put into production, it will increase the energy supply, alleviate the national energy shortage and make greater contributions to the country.
Seven. Advantages of the project
(1) This project belongs to the comprehensive utilization of energy, energy saving and value-added, and it is the direction of increasing energy supply and alleviating energy shortage for the country supported by national policies.
(2) Less investment, quick effect and high profit. The product is gasoline, which has a good market prospect.
(3) Advanced technology, convenient production, high degree of automation and reasonable and feasible technology.
(4) After the project is put into production, it will produce huge economic and social benefits.
Eight. Project implementation plan
The project is constructed in two phases: the first phase requires an investment of X million yuan to achieve an annual production capacity of X million tons. The second phase requires an investment of X million yuan to reach an annual processing capacity of X million tons.
Nine. capital budgeting
The first phase of the project is a high-clean unleaded gasoline device with an annual output of X million tons, its storage tank and automatic control system. The preliminary design budget investment is X million yuan. The second phase of the project is a clean unleaded gasoline plant with an annual output of X million tons. Oil storage tanks and production equipment systems have been appropriately increased, mainly by increasing transport vehicles and liquidity. The estimated total investment is X million yuan.
Template of Business Plan for 2020 (III) I. Basic Information
1, enterprise name: department store.
2. Industry type: retail.
3. Organizational form: individual industrial and commercial households.
Main business scope: The town center of my hometown is the center of people flow.
4. Place of business: xx Town, xx City, xx Province.
Area: The floor area is about 150 square meters.
Reason for choosing this location: Because there is no large supermarket in the town center, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: xx
Gender: male
Age: 2 1
Education: junior college
Relevant work experience: I used to sell things in stores and knew a little about business, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview
I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for business, I have always wanted to open a supermarket in my town and develop the economy of my town. Many supermarkets in Guangzhou attracted me, and I was very interested in it, because I was inspired when I was shopping in the supermarket. According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.
III. Market survey (see attached table)
1, walking business circle. (within a radius of 200-500m)
2. Residential area.
3. High consumption capacity.
There is only a small supermarket nearby.
With the improvement of people's living standard, their material needs have increased, their lifestyle has changed, most of their consumption concepts have been strengthened and their consumption structure has been reasonable.
6. Residential building.
7. moderate consumption power.
There is a middle school nearby.
9. Living business (within a radius of 500-1000m)
10, there are several villages nearby.
1 1. The consumption concept is enhanced and the consumption level is improved.
12, there are more shops, but fewer things are sold.
Fourthly, the investigation of other large supermarkets.
1. Store hardware survey. It mainly includes: survey on the location of competing shops, survey on the appearance and image of shops, survey on building structure, survey on the design of parking lots and survey on the allocation of commercial facilities.
2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.
3, commodity ability survey. Investigate and analyze the variety, price range, quality and supply of goods in competitive stores.
4. Customer level survey. Mainly from the age level and income level.
5. Shop management survey. Promotion, replenishment, display, environmental health investigation.
The relationship between demand and supply has the following types: ① strong demand and insufficient supply; ② Strong demand and supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) The demand is not strong, but the supply is strong. Judging from the location of warehouse supermarket, the relationship between supply and demand in its business circle shows that the first category is the best, the second category is the second, and the third and fourth categories are avoided as much as possible. In the investigation of demand and supply, attention should be paid to the investigation of potential demand and supply, especially to the development trend of some factors that may cause changes in demand and supply.
6, warehouse supermarket survey:
In addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection of warehouse supermarkets.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.
Applicability If land is to be requisitioned for building, it is necessary to consider whether the land area and shape are consistent with the types of shops. When renting a ready-made house, we should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of buildings is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.
Convenient transportation. I mainly understand two aspects:
(1) refers to whether the place is close to the main road, whether the transportation network can extend in all directions, whether it is convenient to transport goods from railway stations and docks to shops, and whether it can pass through large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use money cars, and some are only allowed to drive at night.
(2) Whether there are dense bus lines passing through this area, and whether the stops of each bus line can cover the whole city evenly and comprehensively. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.
Verb (abbreviation for verb) Market survey before opening.
Before opening a supermarket, I will visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, that their shopping habits and consumption needs are different. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.
(A) consumer behavior and psychological characteristics of high-income consumer groups:
1, the brand preference is obvious, and the influence of cultural demand is greater than the temptation of price. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand. They are easy to accept new things and big brands and will have corresponding brand preferences.
2, the purchase volume is large, and the number and frequency of purchases are small. High-income groups are busy with work, so they show great irregularities in their lives. Apart from weekends, shopping can only be a "luxury" for them. But if you go shopping in the mall, you buy a lot, from food and drink to use, the consumption is several hundred yuan. It is understood that this kind of "centralized shopping" has a large number of consumers, accounting for a large proportion in weekend shopping groups.
3. Shopping expectations are high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that the most important thing when shopping is the service attitude of the merchants.
(B) consumer behavior and psychological characteristics of low-income consumer groups:
1, pay attention to the price. Many people have been short of money. When they have no money, they always count every penny. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In my investigation, I found that many places in shopping malls are low-income groups. Because for them, low prices are affordable. Supermarkets in many big cities outside have attracted many citizens with such benefits.
2. Pay attention to quality. At present, among the urban low-income groups. In the survey, I found that their consumption habits are far from those of rural consumers. They have a sense of self-protection in the process of consumption, pursuing a healthy life and a nutritious diet. Even if they buy low-priced meat dishes in the meat market out of thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.
3. Shopping less and shopping more frequently. Laid-off workers, especially housewives, live a regular life. They basically get up on time every day, go to bed on time, buy things on time and watch TV on time ... Their single shopping amount is very small, but they shop frequently, sometimes several times a day.
Six, the purpose and content of supermarket market survey
Do a good job in market adjustment and enhance competitiveness-a good market adjustment can enhance its own competitiveness, master its own development direction, understand the dynamics of competitors and achieve a win-win situation.
Retail, an ordinary place, has brought some expectations to people and has not lost to other industries. How to give full play to the potential of commodities in this new holy land, and how to harness the sails of commodity success? It is necessary to learn how to conduct correct market research on commodities.
Seven, commodity classification
1. Housewives' goods. If the price of this commodity changes slightly, some customers will pay considerable attention. Customers are most sensitive to the price of this commodity. At the same time, we should pay attention to the quality of such goods when selling. For example, fresh goods should pay more attention to freshness and the sense of quantity displayed. Mama Cai Lan's products are mainly fresh in every store, which are generally used to attract customers, reduce prices and have a strong sense of freshness in the market. We should pay great attention to the price range when adjusting this kind of goods.
2, red goods: customers are not very sensitive to the price of this kind of goods. The sales volume of this kind of goods is generally larger than that of mother's cabbage, and the price is generally higher than that of mother's cabbage. Such goods are generally suitable for middle-class consumers. Therefore, we should pay attention to the brand and quality of this kind of goods, which are also called price goods, and often appear on the best-selling list. Green goods: customers have the lowest price sensitivity to green goods.
3. After the market has adjusted the goods, it is necessary to sort out the goods and turn over the goods. Maori goods. Sensitive goods. Seasonal goods. Image commodity differences, make a finishing. Including layout and price. After a perfect market adjustment, you will notice whether many of our products are best-selling or unsalable, which will allow you to adjust the products in the shortest time.
Market research shows that customers attach great importance to the quality and price of products. Personally, I think there is still market potential. If publicity is intensified, people's consumption concept will change-consumption means social development, and moderate consumption can promote social economic development and social progress; Therefore, it is very important and urgent to change people's feudal ideas through various means and advertisements. The products sold in supermarkets should be colorful.
VIII. Products and Services
Product aspect:
(1) Product classification:
1, classification principle of large classification:
In the supermarket, it is better not to divide it into more than ten categories, which is easier to manage. However, it still depends on the business philosophy of the operator. If operators want to expand their business scope to a wide range of fields, they may have to use more big classifications. The principle of general classification is usually divided according to the characteristics of commodities, such as production sources, production methods, treatment methods, preservation methods, etc. A large group of similar goods fall into one big category. For example, aquatic products are a big classification, because the sources of commodities in this classification are all related to water, sea or rivers, and the preservation methods and treatment methods are similar, so they can be classified into a big category.
2, the classification principle of classification:
(1) According to the functions and uses of commodities:
According to the function or use of goods when they are used by consumers, such as candy and biscuits, a middle classification of "breakfast connection" is divided. Breakfast connection is a concept of function and use, and these goods are provided to solve the problem that consumers have a "rich breakfast", so in the classification, toast, bread, jam, peanut butter, cereal and other goods can be gathered to form this intermediate classification.
(2) According to the manufacturing method of goods:
Sometimes the uses of some goods are not exactly the same, and it is a bit difficult to divide them according to their uses and functions. At this time, we can approximate the method of commodity manufacturing. For example, in the large classification of livestock products, there is a Chinese classification called "processed meat", including ham, sausage, hot dog, fried chicken, bacon, bacon and other commodities. Their functions and uses are different, but they are similar in manufacturing, so "processed and reproduced meat" has become the classification of China.
(3) According to the origin of the goods:
In the business strategy, sometimes it is hoped to highlight the characteristics of certain commodities and must be managed specially, so the origin of commodities is developed as the basis for classification. For example, some stores attach great importance to foreign customers in the business circle, so they pay special attention to the operation of imported goods, and list the middle classification of "imported biscuits", and all foreign biscuits are collected in this middle classification, which is convenient for the statistics of purchase or sales, and is also conducive to the performance of the store.
(two) the classification principle of small classification:
1. Classification by functional use: This classification has the same principle as the middle classification, and it is also a more subdivided classification by functional use.
2. Classification by specifications and packaging types: specifications and packaging types can be used as the principle of classification. For example, drinks packaged in aluminum foil and instant noodles in bowls are all products of this classification principle.
(3) Principles of classification of commodity components:
Some commodities can also be classified by ingredients, such as 100% juice, and "juice containing 100% ingredients" falls into this category.
(4) The principle of classifying goods according to their tastes:
The classification of goods by taste, such as "beef noodles", can also be used as a small classification, and all beef noodles belong to this classification.
The principle of classification is to provide a basis for classification, which comes from the concept of goods. How to use the classification principle flexibly and work out a good classification system is the real focus of this principle.
Under the condition of market economy, supermarket service shows great vitality:
1, the service has a strong role in promoting the sales of existing goods. When selling goods, supermarkets need to provide consumers with various services, such as answering consumers' questions and telling consumers about the production, use or maintenance of goods. These services will help to achieve sales to some extent.
2. Services can transform potential consumer demand into real demand. According to the investigation report of an authoritative organization in China on consumers' purchasing behavior in Shenzhen, only 40% of consumers who go shopping in supermarkets have a purchase plan in advance, and the remaining 60% have no plan in advance. It can be seen that fully stimulating consumers' potential desire to buy can greatly increase the sales of supermarkets, and the role played by services can never be underestimated.