Technological support, business model and cultural concept.
1. Cultural concepts: The development of cultural and creative industries is inseparable from culture. Cultural concepts are the life of the development of cultural and creative industries. The cultural and creative industry originates from culture but is higher than culture. It is the development, design and application of cultural resources and cultural concept creativity, and it is the in-depth exploration and expansion of the penetration of culture into social and economic development.
2. Science and technology support: The cultural and creative industry uses information content and Internet technology as the key media. It is a material that combines technology and culture in the era of great development of science and technology. It pays attention to the use value of the industrial chain derived from cultural accumulation and high-tech. The artistic creativity stimulated by the development of science and technology attaches great importance to the transformation of artistic creativity into patentable results. Independent innovation is the basis for the development of cultural and creative industries, and plays a key supporting and ensuring role in the development of cultural and creative industries.
3. Business model: The products and services of the cultural and creative industry are different from traditional manufactured products, and their business models are also different from the old model. They will no longer focus on production and processing. It just pays more attention to creative activities, publicity and promotion activities, and new marketing operation methods. The American Disney Company is a successful commercial model in the development of cultural and creative industries. Mickey Mouse and Donald Duck, two cartoon characters created by Walt Disney, first became popular in film and television productions.