Since 1972, the first Duke Wang appeared on the streets of Beijing, Nissan Motor Company and its products have become a part of the development history of China automobile industry. 1998, "Fengdu 2000CC" won the Beijing exhaust emission standard certificate for the first time among imported cars.
In addition, the name change of Dongfeng Nissan Passenger Car Company, the listing of exquisite and advanced Yida, the elegant and noble launch of luxury and elegance, Teana winning the "2005 Model of the Year" award, the establishment of Dongfeng Nissan R&D Center, and the start of engine projects all highlight Nissan's advantages in the field of cars, and Nissan's strategy is accelerating in an all-round way. In the history of Nissan's commitment to the China market for more than 30 years, both the manufacturing in China and the introduction of models have given us a comprehensive understanding of Nissan's advanced technology and comprehensive strength; At the same time, Nissan has also won the favor and love of many consumers.
Market competition is intensifying. We expect Nissan, which aims at the future of people and cars, to fully display its elegance in the new round of competition in China automobile market, and as always, to provide consumers with unique, novel and high-value products and services to enrich people's lives.
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History of Nissan, the second largest automobile company in Japan, was founded in 1933, formerly an automobile manufacturing company formed by the merger of a foundry company and a Japanese industrial company. 1934 began to use the current Nissan motor company. At present, the company not only produces all kinds of cars, but also dabbles in machine tools, construction machinery, shipbuilding, aerospace technology and other fields. It is a huge multinational group company.
The earliest Nissan car was called datsun, but there was only a van. 1952, Nissan introduced A40 passenger car manufacturing technology from Austin, England, and started a difficult technology introduction and absorption business. In 1960s, Nissan Motor Company has digested and absorbed British technology, designed its own datsun car and entered the American market. Throughout the 1960s, Nissan devoted itself to product quality and new technology development, not only won the authoritative Deming Quality Award, but also established the first branch factory in Mexico overseas. At this time, Nissan's automobile products have reached a considerable technical quality level. In 1970s, Nissan entered the American market, and entered a period of rapid development. In 1970s and early 1980s, Nissan became one of the top ten automobile companies in the world.
In 1980s, Nissan began to implement the internationalization strategy. In addition to the original Mexican factory, it has successively built American branches, British branches, joint ventures between Spain and Italy, and assembly plants in Southeast Asia and Australia. 1 10,000 vehicles per day in 1990, and110,000 vehicles in the United States in 1992.
1989, Nissan launched the luxury car brand Infinity in North America, competing with Toyota luxury car brand Lexus and Honda luxury car brand Acura. At the same time, it was Infinity that dragged Nissan, and Nissan began to float red.
1999, Nissan Motor Company and Renault Company formed a global alliance,
Nissan exported Duke to China from 1972. In 2003, it invested in Duke, Bluebird, Maxima, Grace, Sunshine and Qi Jun in China automobile market, relying on Duke, Grace and Bluebird.
What is the history of Nissan? Nissan has become one of the most successful and dynamic automobile manufacturers in the world, and is now planning to develop its business in China.
Nissan has long been a household name in China market. Since 1972 the first Duke car was exported to China, Nissan has been committed to expanding its production and sales business in China. At present, some Nissan models have been produced by different China partners, and Nissan's customer base in China is also growing.
1984, according to China's policy of introducing manufacturing technology of small commercial vehicles during the Seventh Five-Year Plan period, Nissan signed a technology trade agreement with China. According to the agreement, Nissan provided local manufacturing technologies of Atlas and Caravan to FAW.
At the beginning of 1993, FAW started the domestic production of minivans and vans. 1in March, 1993, Nissan established a joint venture with Zhengzhou light automobile company and reached a technical support agreement.
Zhengzhou Nissan Automobile Co., Ltd., a joint venture established by both parties, began to produce pickup trucks in June 1995. 1999, the company began to produce and sell brand-new pickup trucks.
In August 2000, Nissan signed a technical agreement with Fengshen Automobile Co., Ltd. of Dongfeng Group to produce Bluebird cars in China. 200 1, and the local production of bluebird has reached18,505.
In addition, Nissan has established sales and service training centers in Beijing and Guangzhou to improve the quality of after-sales service. By the end of May 2002, Nissan had 42 authorized service centers and 27 authorized parts agents in China.
1In June, 1994, Nissan Motor (China) Co., Ltd. was established in Hongkong to strengthen its sales and marketing activities. The company is currently establishing a sales network in China to prepare for further market opening in the future.
In April 2002, China Business Office was established in Nissan's headquarters, reporting directly to Nissan's CEO. Nowadays, people can see more and more Nissan cars on the roads in China, including luxury cars and popular Sunshine cars.
X-Trail, a world-famous sport utility vehicle, will soon enter the China market. For those drivers who like off-road vehicles and pursue luxurious and comfortable driving, it will be an ideal model. At present, passenger cars that have been produced in local languages include the beautiful and comfortable Bluebird, and the upcoming paladin SUV.
Who can popularize the history of Dongfeng Nissan, such as when it was established and where is its headquarters? Dongfeng Nissan was established on June 9, 2003, and its headquarters is located in Huadu, Guangzhou.
This company is a joint venture between China Dongfeng Motor Company and Japanese Nissan Motor Company with a registered capital of 654.38+0.67 billion yuan. It is a joint venture project with the largest cooperation scale, the widest cooperation field and the most complete products in China automobile industry so far. At present, Dongfeng Nissan has more than 7,000 employees engaged in the research and development, procurement, manufacturing, sales and service of passenger cars.
Dongfeng Nissan Passenger Car Company has two production bases in Huadu, Guangzhou and Xiangfan, Hubei.
Dongfeng Nissan Passenger Car Company has been determined to become one of the outstanding brands in China passenger car market since its birth.
Coverage includes small cars, medium-sized cars, large and medium-sized cars, MPV, SUV and other fields.
The development of Nissan's domestic automobile sales in Japan is about 6 million vehicles per year, making it the second largest automobile market in the world. However, among Japanese car companies, Toyota alone produces and sells more than 6 million cars every year. Due to the restriction of the domestic market, for decades, a remarkable feature of Japanese automobile enterprises is that the number of exports to overseas markets and the number of production and sales in overseas markets are far greater than that in Japan. Nissan Motor Company also began to formulate export-oriented strategy from the late 1950s. In 2004, Nissan's global sales volume was 3.388 million, but the domestic sales volume was only about 165438+ 10,000, and the products exported and produced overseas accounted for more than two thirds of its share.
After 1950s, Nissan gradually took export business as the pillar of enterprise development. 1958 exported less than 3,000 vehicles a day, and by 1963 exported 45,000 vehicles a day. 1966 Nissan Motor Co., Ltd. put forward a new idea of expanding its export model on the basis of insisting on expanding its exports-not simply expanding its exports, but focusing on improving its competitiveness according to different market environments and adopting business strategies suitable for export markets. In terms of market development, Nissan mainly targeted at developed countries, and entered the American market in the late 1950s and the European market in the early 1960s.
1960, Nissan Motor Co., Ltd. opened an American Nissan Automobile Sales Company in the United States, specializing in importing and selling cars, trucks and their parts; 1965, Nissan Motor Company opened Nissan Motor Company in Canada to sell cars and trucks. While insisting on exporting Japanese-made products to overseas markets, Nissan has also adopted a new export method, that is, realizing overseas on-site production of products.
1959, Nissan started the production history of overseas factories in Yulong Company, Taiwan Province Province, China. 1966, Nissan established subsidiaries in Mexico and Australia to produce cars and trucks respectively. Since 1980s, Nissan has established local manufacturers in the United States, including small truck manufacturers and automobile manufacturers. Almost at the same time, Nissan's European localization production strategy was officially launched. 1983, Spanish Nissan Iberia Company began to produce Nissan Toure. Since the 1990s, Nissan has started on-site production in China, and successively established Zhengzhou Nissan and Dongfeng Nissan Automobile Co., Ltd..
How long has Nissan been a brand? Nissan's history has been more than 70 years since 1933, when DATSUN minivans were produced.
However, before World War II, Nissan was still in the initial stage of development, and its development was very slow in terms of production scale and product types. After 1947, Nissan gradually embarked on the track of rapid development. On the one hand, it introduced and absorbed a lot of automobile technology from abroad to develop its own products; On the other hand, we continue to export our products to overseas markets and set up factories overseas to realize localized production.
It can be said that more than 40 years after 1947 is the development period of Nissan sturm und drang. During this period, Nissan not only became the second largest automobile manufacturer in Japan after Toyota, but also became one of the top ten automobile manufacturers in the world.
Development of Dongfeng Motor Dongfeng Motor Company is a central enterprise directly supervised and managed by the State Council State-owned Assets Supervision and Administration Commission, and one of the three major automobile enterprise groups in China.
Established in 1969, Dongfeng Motor Company is one of the key enterprises in China automobile industry. The company's main business covers Shiyan, Xiangyang, Wuhan and Guangzhou, forming a business layout of "based on Hubei, radiating the whole country and facing the world".
The company is headquartered in Wuhan, the thoroughfare of nine provinces. The main business covers a full range of commercial vehicles, passenger cars, engines and auto parts and automotive-grade undertakings.
The company has total assets of 73.25 billion yuan and employees of 65.438+0.24 million. In 2008, it sold 1, 326,5438+0,000 vehicles, realized sales income of 1, 9.69 million yuan, and the comprehensive market share reached 1.4.08%.
In the domestic automobile market segment, medium and heavy trucks, SUVs and passenger cars rank first, light trucks and passenger cars rank second and cars rank third. In 2008, the company ranked 20th among the top 500 enterprises in China and 5th among the top 500 manufacturing enterprises in China.
After 40 years of development, the company has built industry-leading product research and development capabilities, manufacturing capabilities and marketing capabilities, and Dongfeng brand has long been a household name. In recent years, under the guidance of Scientific Outlook on Development, the scale and quality of the company's operation have been rapidly improved. Based on this, the company has established the development vision of "a century-old east wind of sustainable development, an international east wind facing the world, and an independent development wind in opening up", and put forward the concept of "building the strongest and world-class automobile manufacturer in China, creating a world-leading profit margin and a leading profit margin in China, realizing sustainable growth and creating long-term value for shareholders, customers, employees and society"
Today, more than 6.5438+0.2 million employees are working hard for this vision and career dream. Looking forward to the future, Dongfeng Company will certainly provide customers with more high-quality products and services in the new development stage, and make greater contributions to the society, the country and China automobile industry.
The company's main business and products Dongfeng Motor Co., Ltd. is now mainly composed of four branches: automobile branch, foundry branch, carriage branch and Changzhou Dongfeng Motor Co., Ltd. and three business divisions: engineering vehicle, overseas vehicle and special vehicle. Dongfeng Cummins Engine Co., Ltd., Zhengzhou Nissan Automobile Co., Ltd., Dongfeng Light Engine Co., Ltd., Dongfeng Xiangfan RV Co., Ltd., Dongfeng Yulong Automobile Sales Co., Ltd., Dongfeng Xiangfan Logistics Industry and Trade Co., Ltd., Dongfeng Xiangfan Special Purpose Vehicle Co., Ltd., Shanghai Jiahua Investment Co., Ltd. and other 10 holding subsidiaries, with business layouts in Wuhan, Xiangfan, Shiyan, Zhengzhou and Changzhou. The production and sales volume of Dongfeng series light commercial vehicles ranks second in the industry.
Dongfeng Cummins Engine Co., Ltd., which holds 50% of the shares, covers B, C and L series 4-9 liter mechanical and fully electronically controlled diesel engines, with a power range of 100-545 horsepower. Technically, it is synchronized with the European and American markets, and it is currently the largest medium and heavy power production base in China. Zhengzhou Nissan Automobile Co., Ltd., which holds 50% of the shares, is the largest production base of high-end pickup trucks in China.
Dongfeng Xiangfan Touring Car Co., Ltd., which holds 90% of the shares, produces and sells bus chassis and series of buses, among which the sales volume of bus chassis ranks first in the same industry in China. 1, Dongfeng bully, Dongfeng Dorica, Dongfeng Bajin, Dongfeng Kangba, Dongfeng Star, Dongfeng King Kong, Dongfeng Jin Nuo and other Dongfeng brand light trucks; 2. MPV and SUV3 such as Dongfeng Yuxuan, Odin and Nissan paladin 3. Gasoline and diesel pickup trucks under the dual brands of Dongfeng and Nissan; 4, Dongfeng Lotus, Dongfeng Express and other buses and their chassis; 5. Dongfeng Cummins series B, C, L and Z engines; 6. Dongfeng plum blossom casting.
By the first half of 2009, the company had developed pure electric vehicles 10, such as Dongfeng Tianyi, Odin, Ruiqi, Dongfeng Shuaike, Yuxuan, etc. Among them, State Grid Corporation ordered nearly 30 pure electric vehicles produced in Zhengzhou for demonstration operation since 2006, and Dongfeng Tianyi, the third-generation pure electric bus independently developed by Dongfeng Station Wagon Company, officially put into urban demonstration operation in Luoyang, Henan Province in May 2009. Dongfeng Tianyi adopts self-developed patented electric vehicle technology 17, with zero emission, low noise and no pollution, with a top speed of 80km/h, 78 passengers, a driving range of 230 km on one charge and a maximum climbing degree of more than 20%, and fast charging.
The company's main assets and business Dongfeng Motor Group Co., Ltd. currently has 65,438+04 subsidiaries, * * * holding entities and other companies with direct equity, mainly including: Dongfeng Motor Co., Ltd., a joint venture with Nissan Motor Company of Japan, 65,438+0 (accounting for 50% of the shares); 2. Dongfeng Nissan Diesel Automobile Co., Ltd., a joint venture with Japan Nissan Diesel Automobile Industry Co., Ltd. (holding 50% of the shares); 3. Shenlong Automobile Co., Ltd., a joint venture with French PSA (50% of the shares); 4. Dongfeng Honda Motor Co., Ltd., a joint venture with Honda Motor Company of Japan (holding 50% of the shares); 5. Dongfeng Honda Engine Co., Ltd., a joint venture with Honda Motor Company of Japan (50% of the shares); 6. Dongfeng Honda Auto Parts Co., Ltd., a joint venture with Honda Motor Company of Japan (44% of the shares); 7. Dongfeng Motor Co., Ltd. (600006, indirectly holding 30. 1% shares); 8. Dongfeng Motor Finance Co., Ltd. (directly or indirectly holding 60%); 9. Dongfeng Electric Vehicle Co., Ltd.; 10, Dongfeng Special Commercial Vehicle Company; 1 1, Dongfeng Automobile Industry Import and Export Co., Ltd.; 12. Dongfeng Passenger Car Company of Dongfeng Shen Feng (holding 100%) produces passenger cars of its own brand. Development course The construction and development of Dongfeng Motor Company has roughly gone through three stages: 1969-1985 is the first development stage, and the annual production capacity of 654.38+10,000 trucks has been built; 1986-1992 is the second pioneering stage, with an annual production capacity of10.5 million heavy trucks, and the truck production capacity in China has been expanded to10.7 million trucks; Start from 1993 and enter the third stage of entrepreneurship. On the basis of building 15000 car production base, while reducing the production capacity of medium-sized trucks, we will vigorously speed up the adjustment of product structure and develop light vehicles. 1997 has formed a production capacity of 30,000 light vehicles, and by the end of 1998, the cumulative output reached 98,450 vehicles.
With the approval of the State Planning Commission, 1999-200 1 will complete the production capacity project of 654.38+10,000 light vehicles through improvement and supplement. By the end of 1998, Dongfeng motor.
The History of Dongfeng Motor Dongfeng Motor
Dongfeng motor company
Established in 1969, Dongfeng Motor Company is the backbone enterprise of China automobile industry. After more than 30 years of construction, Shiyan (mainly medium and heavy commercial vehicles, spare parts and automobile equipment), Xiangfan (mainly light commercial vehicles and passenger cars), Wuhan (mainly passenger cars) and Guangzhou (mainly passenger cars) have been built one after another, and the company's operation center was moved from Shiyan to Wuhan on September 28, 2003. The main business includes a full range of commercial vehicles, passenger cars, auto parts and auto equipment. At present, the product structure of the whole vehicle business basically forms a pattern in which commercial vehicles and passenger cars account for half of each other. By the end of 2004, the company had total assets of 76.89 billion yuan, net assets of 33.9 billion yuan and registered employees/kloc-0.06 million.
In the new century, Dongfeng Company focused on participating in international competition, actively promoted strategic cooperation with multinational companies in accordance with the development strategy of "integrated development, cooperative competition, becoming stronger and bigger, giving priority to becoming stronger", and successively expanded and promoted cooperation with Peugeot Citroen Group of France; Comprehensive joint venture and restructuring with Nissan; Expand the cooperation field with Honda; Integrate and reorganize Da Yue Kia, etc. After the comprehensive joint venture and reorganization, Dongfeng's institutional mechanism has undergone profound changes again. According to the modern enterprise system and international practice, a relatively standardized framework of parent-subsidiary company system has been established, and Dongfeng Company has become an international automobile group with investment and operational control rights.
Dongfeng Company has built a complete R&D system, carried out extensive foreign cooperation in the R&D field, built an all-round R&D platform and supporting system for commercial vehicles and passenger cars, and further improved product planning and R&D process. On the basis of digesting and absorbing advanced technologies at home and abroad, Dongfeng will continuously strengthen its R&D capabilities and enhance its core competitiveness.
Looking forward to the future, Dongfeng Company has established the development orientation of "building a century-old east wind of sustainable development, an international east wind facing the world, and an independent east wind developing in opening up". The company will seize the historic opportunity of building a well-off society in an all-round way in China and the continuous strength of the domestic automobile market, and strive to triple the scale of production and sales, operating efficiency and employee income through five years of struggle, so that the comprehensive strength of the enterprise ranks first in the industry and Dongfeng brand ranks among the international ranks.
In China, Dongfeng products are household names. "Dongfeng" brand trademark was appraised as a well-known trademark in China by the State Administration for Industry and Commerce for the first time in the automobile industry. The company's quality system passed the ISO9000 evaluation earlier. The huge sales service network covers all counties and cities in China.
Dongfeng Nissan Passenger Car Company Dongfeng Historical Dongfeng Motor Company was founded in 1969 and is one of the three major automobile groups in China. The main manufacturing bases are located in Shiyan, Xiangfan (now Xiangyang), Wuhan, Guangzhou, Zhengzhou and Yancheng. The company's operation center was moved from Shiyan to Wuhan on September 28th, 2003. The main business includes a full range of commercial vehicles, passenger cars, auto parts and auto equipment. By the end of 2003, the company's total assets reached 636. 800 million yuan, net assets of 27.3 billion yuan, the total number of employees 1 1.2 million. In the new century, Dongfeng Motor Company focuses on participating in international competition and cooperation, and in accordance with the development strategy of "integrated development, cooperative competition, becoming stronger and bigger, giving priority to becoming stronger", it has continuously improved its management quality, and its business scale has leapt to a new level, stepping into a new level of international cooperation. After the comprehensive joint venture and reorganization, Dongfeng's institutional mechanism has changed again. According to modern enterprise system and international practice, Dongfeng Company has established a relatively standardized framework of parent-subsidiary company system and become an international automobile group with investment holding and operation control.
Dongfeng Motor Company has built a complete R&D system, carried out extensive foreign cooperation in the R&D field, built an all-round R&D platform and supporting system for commercial vehicles and passenger cars, and further improved product planning and R&D process. On the basis of digesting and absorbing advanced technologies at home and abroad, Dongfeng will continuously strengthen its R&D capabilities and enhance its core competitiveness.
After all-round joint venture and reorganization, dongfeng station has reached a new starting point of leapfrog development and has a good development trend. Dongfeng will seize the historic opportunity of building a well-off society in an all-round way and the growing domestic automobile market. Through five years of struggle, it will strive to triple the scale of production and sales, operating efficiency and employee income, increase the annual output to 65.438+0.7 million vehicles, increase the sales to more than 200 billion yuan, and increase the comprehensive market share to 20%, so as to build Dongfeng into an independent, open, sustainable and internationally competitive automobile group.