The platform represented by Alibaba can be understood as a vertical traffic channel. People have built a platform, and the traffic in the platform is more accurate.
What merchants need to do is to enter the platform and then operate according to the rules of the platform to obtain traffic. There are many such platforms, and Alibaba and Amazon can all be understood as such channels.
Advantages:
The public flow pool in the platform has been built, and the flow is generally accurate. After all, people who don't need it are unlikely to visit Alibaba.
For enterprises, it naturally saves the work of screening traffic. As long as the traffic comes in through the platform, there is basically demand. Whether it can be converted is nothing more than price and other factors.
Question:
Now, both Alibaba and Amazon have passed the age when they only need to open stores to do business. In order to compete for customers from many merchants, it takes a certain amount of budget and energy to do a good job in the refined operation of the store. Especially in recent years, the operating cost and difficulty of such platforms are increasing.
Google seo is generally aimed at independent stations, so to say Google seo, we must first say independent stations.
Benefits:
Compared with the above platform, the biggest advantage of independent station is its high controllability. The whole website is in the hands of enterprises, so it is more flexible in layout, rules and operation mode.
It can be said that as long as you can improve the conversion rate and do not violate Google's algorithm, you can test all the methods immediately and get feedback.
Question:
Independent station can be understood as you are fighting with the competitors of the whole network to grab traffic. No one will help you screen out the intended customers, so it will be a great test for the keyword selection of independent stations.
The choice of keywords directly determines who may see your website and whether the subsequent transformation is ideal. This is not a shortcoming, but it is suggested that independent stations put keyword selection in a more important position to consider.
The other is the technical difficulty and cost of website development and maintenance. Simply considering the cost, the cost of independent station and platform is basically the same, and the technical difficulty of independent station is even greater.
Generally speaking, no platform is better, it depends on your own situation and budget.
If you have more e-commerce experience, the team is more inclined to operate, and the platform may be more suitable for you. If there are many analogies of business expansion or long-term business products in the subsequent development of enterprises, it is suggested to lay out independent stations, which will have more room for future growth.