BYD Co., Ltd. was established in 1995 with a scale of more than 20 people. In 2003, it grew into the second largest rechargeable battery manufacturer in the world, and BYD Auto was established in the same year. BYD, which started with batteries, talks about building a car, which is nothing more than playing the role of a "layman". It is the use of the famous name "Independent Intellectual Property" and the acquisition of Qinchuan Automobile that gives BYD a first-Mover advantage over other novices. In just one year, BYD Auto's product line has rapidly expanded from a single Fowler mini-car to a full line of products including A-class fuel vehicles, C-class fuel vehicles, lithium-ion electric vehicles and hybrid electric vehicles.
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BYD's new logo will no longer use the original blue and white colors, and the pattern will be oval, and light and shadow elements will be added. Great changes have taken place in the arrangement of fonts and the colors of graphics, highlighting the essence of BYD's innovation, technology and corporate culture and injecting new connotation and vitality into BYD's brand.
BYD executives revealed that BYD's new logo is more concise and intuitive, with international elements. Through this renaming, BYD Auto will focus on the goal of building an international brand, comprehensively promote the promotion of international brand awareness at all levels of Industry-University-Research sales, continuously enhance the market insight of enterprises, and finally realize the high quality and high gold content of BYD brand.
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