The budding seeds are facing the warm sunshine in California. On the endless route 66, they put their hands on the steering wheel, listening to the sweet roar from the large-displacement engine, and they can't help smiling freely. It was in the 196s, when the United States, the world's largest automobile market, was driving everyday.
However, since the oil crisis, these chic car life scenes have gradually faded, replaced by "small horse-drawn carts". Since then, the proposition of environmental protection has become an important part of the blueprint for the future development of the automobile industry.
At that time, Toyota was not the world's largest automobile brand. As a Japanese brand, it was transformed into a member of the world's largest automobile market with small-displacement family cars at that time. In order to gain a firm foothold in the market, Toyota made a lot of efforts, such as making the interior more beautiful than German competitors, adding cold and warm air to the configuration, and inventing cup holders, which also enabled Toyota, which was constantly reforming with the market changes, to gradually find its own living space in the North American market.
To become the largest automobile brand, this road is long and difficult, so Toyota began to think about the energy mode of future automobile power. In 1969, Toyota, as if it were an Oracle, began to develop Hybrid technology.
The opportunity to take root
In p>1977, on the eve of the second oil crisis, at the Tokyo Auto Show, one of the world's three major auto shows, many concept cars sprang up. Toyota's answer to the blueprint of future automotive power technology is a hybrid vehicle (Gas? Turbine? Hybrid? Car? ）。
Perhaps people only have a curious but not profound attitude towards this new thing that represents the future, but they don't know that a seed that will become a towering tree is deeply buried in the soil at this moment, waiting for germination.
Later, after the second and third oil crises (1979 and 199), the concept of car purchase of consumers around the world changed greatly, and the term fuel economy began to become the key word of car life. To this end, in 1992, Toyota issued the Toyota Earth Environment Charter, including the basic policy, action guide and participation system formulated by Toyota Motor Corporation. At this time, Toyota's ambition to change the global dependence on fuel vehicles, that is, the seeds that are ready to move, began to sprout. Subsequently, Toyota started the G21 project in 1993, and started to build a model that would lead the future development of automobile power. At the Tokyo Motor Show in 1995, it showed its ugly concept car, which became the famous first-generation Prius.
time came to the end of 1997, and the first Prius came out as scheduled.
although its configuration and appearance are undoubtedly the same as those of other Japanese family cars at that time, with the fuel consumption of only 3.3L per 1 kilometers, the hybrid technology bred by Toyota is enough to make it a pioneer of new energy express trains, and its influence began to spread from Japan to European and American markets.
efforts to grow sturdily
Through the first-generation Prius, Toyota accumulated a lot of opinions on the improvement of products and hybrid technology in the market, so in 23, Toyota surprised four second-generation Prius and founded THS(Toyota? Hybrid? System) dynasty of hybrid power system.
The second-generation Prius, which was born for energy saving, got a more extreme aerodynamic shape, with a drag coefficient of only .26cd. In addition, the mechanical structure of the whole vehicle and the layout of the battery pack were more reasonably distributed, which improved the space inside the car and the trunk. In terms of fuel consumption per 1 kilometers, the official theoretical fuel consumption is 35.5km/L (about 2.82L/1km).
At the same time, the second-generation Prius also obtained the results of five-star crash test in Europe, which greatly improved the styling design, functions and equipment, and environmental protection performance, and became the first choice for family cars in the global mainstream market.
As of October 25, Toyota has sold 5, hybrid vehicles, which has established Toyota's position as a leading position in the field of hybrid power in the future. Subsequently, THS technology also began to appear in Toyota's MPV, SUV, rear-drive car and small hatchback, such as Erffa and Crown, which are highly sought after by Asian markets, and hybrid versions appeared one after another. Pieces are printed with "HYBRID? SYNERGY? With the popularity of Toyota hybrid models, the logo of "DRIVE" has appeared in people's field of vision in a large area.
Spread the branches and spread the leaves
When Toyota hybrid vehicles are popular all over the world, the automobile market in China is also developing at a high speed. After seeing the development potential of the land of China, Toyota, a forward-looking company, began to put into production at the FAW Factory in Changchun, China at the end of 25, which also made Toyota the first car company in China to introduce the concept of HEV. After ten years of silent cultivation, domestic consumers can enjoy the convenience and benefits brought by THS technology at a more affordable price. In 215, Corolla Twin Engine (FAW Toyota) and Ralink Twin Engine (GAC Toyota) equipped with domestic HEV powertrain began to go on sale. At this point, HEV sales began to climb all the way, and in 216, it broke through the annual sales of 1, vehicles. Subsequently, consumers' recognition of Toyota HEV is getting higher and higher.
With the increasing demand of domestic consumers for automotive application scenarios, THS has expanded its technology to various forms for different application scenarios of consumers. HEV (Double Engine), PHEV (Double Engine E+) and EV(E Engine), including FCEV (Hydrogen Engine), which is about to become a new direction of new energy power development, are waiting for drivers with different hobbies and uses.
Now Toyota hybrid technology has become the representative of consumers' pursuit of environmental performance and "pleasant and comfortable driving". In September this year, Toyota became the first automobile brand to complete the cumulative sales of HEV models in China exceeding 1 million. Up to now, Toyota has sold more than 16 million electric vehicles all over the world. During the transition period of traditional fuel and new energy, thousands of families in Qian Qian use Toyota cars equipped with THS power technology to go on the road. In 219, Toyota Motor Co., Ltd. has worked hard for nearly 5 years, and 23, technical patents, the core technology of ——THS, were opened free of charge, so that consumers around the world can enjoy a green travel experience with lower entry barriers. At this point, THS, the seed planted in the first half century, has grown into a towering tree today, protecting the progress of the global new energy field and becoming an important symbol of the global automotive technology culture.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.