Since Apple released AirPods, mobile phone manufacturers around the world have been swarming into the true wireless earphones (TWS) market. Almost in the blink of an eye, people have gotten rid of the physical constraints of wired earphones and enjoy truly wireless earphones. brings freedom.
However, as more and more players enter the true wireless headset market, this industry, which has only been born a few years ago, has begun to become "more and more volume" and the competition is getting bigger and bigger. From ordinary true wireless headphones to true wireless noise-cancelling headphones, to open-type true wireless noise-cancelling headphones, manufacturers have opened up new tracks.
However, with the rapid development of the true wireless headset market, the cost of innovation is also rapidly increasing. If they want to continue to stay ahead, the giants must avoid homogeneous competition and find new tracks.
Where is the next track? This time, domestic manufacturer Huami found the same answer as Apple: health monitoring.
On October 12, Huami Technology released a special high-end TWS headset-Amazfit PowerBuds Pro. The special thing about this TWS headset is that it has a built-in ear canal heart rate sensor, which can Monitor the user's heart rate changes.
With specially customized highly transparent ear caps, Amazfit PowerBuds Pro can realize heart rate monitoring in daily life or sports. When the sensor detects abnormal heart rate, it will issue an alarm and synchronize the monitoring data to the APP. Inside.
With the rapid development of society, the fast pace of life has caused many young people to become addicted to bad living habits, leading to the increasing prevalence, normalization, and younger age of heart disease, and even sudden death incidents. Malignant arrhythmias are the main cause of sudden death in young people, and they often occur during exercise or emotional excitement.
Therefore, a wearable device that can monitor heart rate at all times is necessary.
At present, most smart watches on the market already support this function, but for many people, smart watches are still a personal device whose "decorative attributes" are greater than their "functional attributes". After users’ enthusiasm waned, they were left in a corner to eat dust.
But TWS headphones are different. Listening to music is an urgent need for most young people, and users use headphones much more frequently than smart watches.
The significance of Amazfit PowerBuds Pro is to combine the health monitoring function with the rigid demand of young people for “listening to music”, so as to further popularize health monitoring to the public. The value provided to users by TWS headsets capable of health monitoring is far greater than that of ordinary TWS headsets.
In addition to the heart rate monitoring function, Amazfit PowerBuds Pro actually supports the cervical spine protection function. If it detects that the neck has not moved for a long time, it will automatically send music as a reminder to urge the user to move the cervical spine to avoid the damage caused by sitting for a long time. Cervical spondylosis can be called a "white-collar artifact."
In addition to the health monitoring function, as a TWS headset, Amazfit PowerBuds Pro has all the functions such as active noise reduction and call noise reduction. It has a single battery life of up to 9 hours in standard mode. With the charging box, it can last up to 30 hours.
As mentioned earlier, Huami and Apple are on the same track, because Apple is actually planning to add health monitoring functions to AirPods.
According to foreign media reports, the AirPods series may support body temperature monitoring in the future, and there is already a "prototype product". AirPods can also be used as hearing aids to help those with hearing loss.
In addition, future AirPods will also have built-in motion sensors to monitor the user's posture. This function is similar to the cervical spine protection function of Amazfit PowerBuds Pro.
Although the current AirPods do not support health monitoring functions, as early as 2014, Apple had applied for three patents related to biometric sensing headphones, which can be worn through the sensors inside the headphones. data such as the patient’s temperature, sweat, and heart rate.
As one of the pioneers of the mobile Internet era, Apple has not only led the development of the smartphone industry, but also opened up new personal device markets such as smart watches and TWS headsets. There is no doubt about its strategic vision. Apple started introducing health monitoring functions to AirPods 7 years ago, which means that this is likely to be the next trend in the wearable device market.
In this trend, domestic manufacturer Huami has appeared, even launching actual products earlier than Apple. This may mean that domestic manufacturers have changed from the role of "followers" in the past to The role of “leader”.