—— Owner of famous trademarks in Hunan Province, executive director of China Building Decoration Association, and vice president of the second Council of Hunan Interior Decoration Association. In 2006, he was named "National Famous Brand" by China Building Decoration Association.
Hongyang 1996 departs from Changsha, Hunan. After more than ten years of struggle, we now have two core business areas: home improvement and home delivery.
Its organizational structure consists of five parts: the first headquarters (group headquarters), the second-class commercial companies (home improvement company, home delivery company) and two bases (wood products base-Hongyang wood industry, talent training base-Hongyang school).
By the end of 20 13, the group's annual sales revenue exceeded 400 million yuan, and it provided home improvement services and products to more than 5,000 families every year. The network spread all over the country 18 provinces and 56 cities, with nearly 2,000 employees and nearly 4,000 employees.
Over the years, it has won ten national and Asia-Pacific design awards, creating a precedent for innovation in the home improvement industry. China is a leading enterprise in home improvement in Central China and one of the leading enterprises in home improvement industry in China.
Through the business plan and stock plan, more than 40 Hongyang employees realized their "boss dream"-becoming shareholders of Hongyang.
Since the establishment of 1996, Hongyang Group has been strictly positioned in the field of home improvement, only being a high-end customer in home improvement, not being a low-end customer, not being a particularly high-end customer, resolutely refusing to diversify, not even making official clothes, and not setting foot in other fields.
As we all know in Hongyang, Hongyang started from scratch and his human and financial resources are very limited. We have no other resources and are no smarter than others. All we can rely on is our diligence and dedication. When other home improvement companies are doing two or even three things at the same time, Hongyang only does "home improvement", concentrates on home improvement, thoroughly does home improvement, conducts education around home improvement, and builds factories around home improvement. In the past ten years, Hongyang has become a leading enterprise in the home improvement industry in Hunan and Central China. Customers' great recognition of Hongyang's home improvement specialty depends on Hongyang people's persistence in home improvement.
From now on, millions of Hongyang people in Qian Qian will still only do "home improvement" all their lives, which has always been one of the best in China and the first in the world.
China's home improvement market has reached trillion scale, and the world's home improvement market is even broader. In this single market, Hongyang will have enough achievements. Hongyang will take "creating high-quality home life" as its mission and "global home improvement industry benchmark enterprise" as its vision. "IKEA" is the benchmark enterprise chosen by Hongyang now, and it is the goal for Hongyang people to learn and catch up with in future generations.
All these will not be shaken for a hundred years.
Since its establishment, Hongyang has been working hard to build its own unique intellectual property system, with a view to becoming an independent innovation enterprise, so that Hongyang has unrepeatable core competitiveness and can always be invincible in the fierce international and domestic market competition.
Hongyang has successively registered more than 50 Chinese and English service and product trademarks, such as Hongyang, Prefabricator, Hongyang House Matching, HIRUN and PREHOME, which provided three-dimensional protection for Hongyang and Prefabricator in terms of intellectual property rights, making it possible for Hongyang people to carefully build Hongyang brand. "Hongyang" became a famous brand in Hunan Province at the end of 2006.
Hongyang also registered the mascot-"Squirrel", a lovely and amiable image, which narrowed the distance between customers and the company.
Hongyang Group applied for the first patented product in March 2007. By the end of 2009, it had applied for nearly 20 patents, including 2 invention patents, which opened the curtain for Hongyang's independent product innovation. In 2009, Hongyang Group established the post of "Intellectual Property Commissioner". Since 20 10, Hongyang Group has applied for more than 50 patents every year.
Hongyang has also written a series of works, such as the third edition of Hongyang Home Decoration Consultant, with a circulation of more than 600,000 copies, to provide customers with practical introductory education; The "350 Questions on Home Improvement", which is well received by customers and the industry, is used as training materials for employees by many home improvement companies; There are also ten publicly released design works, such as the 2003 China Interior Design Collection. Since September, 2004, China Jiazhuang, a bimonthly magazine, has been published in this book, which is directly aimed at the customers of Jiezhuang.
Hongyang's design works have won dozens of gold and silver awards in national and Asia-Pacific competitions for many times, such as the 200 1 China Building Decoration Association's "Ou Dian Cup" home improvement design competition gold award, one of the eight "furnishings awards" in CCTV home improvement competition in 2003, the second prize of "Ou Pai Cup" cabinet design in China Building Decoration Association in 2006, the silver award of model room in Asia-Pacific design competition in 2007, and so on.
On June 5438+ 10, 2005, Hongyang formally established a professional R&D institution-Prefabricated Components Research Institute, and established the positions of chief designer (now held by Chen Zhibin) and chief researcher (now held by Qu Tieqi) of Hongyang Group. A series of home improvement products with national influence, such as three-dimensional scenes, whole house design and whole house carpentry, have been launched one after another.
Product category: decoration brand concept: building a high-quality home lifestyle brand. Origin: Changsha City, Hunan Province. Person in charge of the enterprise: Brother Jiang. Tel: 073 1-84455833 Brand establishment year: 1996.