Industrial development of pig's foot powder

At present, the development of pig's foot powder industry has reached a certain scale, and the market development potential is huge. However, as a local flavor snack, it needs considerable development to get out of regional barriers and form industrial management. The following is the industrial development plan put forward by Heyuan area, which caused a sensation in the local area by media reports. Judging from the successful experience of Shaxian snacks and "double promotion", they all establish their own brands first and then expand abroad. This has great advantages: usually brands are registered with patents, and others are not easy to copy. Even if someone is desperate to be a "Gui Li", it is easier to defend rights; The brand has a certain popularity and is more attractive to customers. It has obvious advantages in management and publicity. The best way to create a brand is to open a chain store first, because the chain store has good brand effect, great ability to resist market risks and high brand recognition of customers.

Judging from the operating status of Heyuan specialty snacks, many catering enterprises have started chain operation. For example, "Fat Boy" roast goose, check breakfast, and remember pork knuckle powder. However, most business households do not adopt a unified distribution method, but start a new stove. Each branch has its own chef to cook food, which leads to different tastes of the same brand and different consumer recognition. For example, a brand of roast chicken, many citizens think that the products of a store on Hongxing Road are superior to other branches, which is very unfavorable for establishing a brand. There is a similar phenomenon in the management of pig's foot powder. After the establishment of the pig's foot powder association, through the coordination of the association, the pig's foot powder business households with certain conditions can be mobilized to become chain stores, thus driving other business households to join. Because the taste of pig's foot powder in Heyuan is different, it can be stipulated in the variety. For example, the duck neck of "Laishuangyang" can be divided into "slightly spicy" and "super spicy", and several pig's foot powders can be specified according to the actual situation. Because the market access conditions are clear, anyone who intends to engage in pig's foot powder business, whether local or foreign, can be established through the approval of the association. At present, a few pig's trotter powder operators have cooperated with foreign business partners. After the establishment of the association, these partners can be regarded as "bridgehead", and resolutions and articles of association can be made to encourage members to expand outward. Of course, there must be a plan.