When you drink Red Bull, Coke, Want Want, Yinlu and other drinks, has anyone ever cared about who designed the bottle? Do some people think that it is produced by the beverage company itself? In fact, it is not. It was designed and developed by a company in my country.
Compared with the old life of most old ladies in their 50s and 60s, this aunt is completely different. She did not dance in the square or take care of her grandchildren, but started a business like a young person. The most important thing is It actually succeeded. She is the largest female jar manufacturer in my country, Guan Yuxiang, who is known as the first jar sister. It took 55-year-old Guan Yuxiang just ten years to increase the company's annual revenue to more than 20 billion. This is not an inspirational event for today's young people.
New ideas for entrepreneurship in the elderly, neither admit defeat nor accept old age
Guan Yuxiang was born in a military family in 1939, and both her grandfather and grandfather were soldiers. Growing up under the education of the elderly, Guan Yuxiang has a bit more military spirit than others. Perhaps it is this kind of childhood that is the key to Guan Yuxiang's courage to fight in his later years. When he was 19 years old, his family came to Beijing.
Grandpa found a job for her in an instrument factory, which lasted for thirty years. In the past thirty years, she has never had the idea of ????starting a business. She just worked diligently, got married, had children, and communicated with colleagues. Maybe this was no different from other people, but everything began to change after Guan Yuxiang retired. The 55-year-old The idea of ????starting a business.
The first time she worked in an instrument company, she thought she would be able to succeed easily with thirty years of experience, but unfortunately she failed. Her children tried their best to comfort the old lady, but Unexpectedly, this person who failed in the mall was inspired to fight.
In 1994, Guan Yuxiang discovered a huge business opportunity while traveling in Hong Kong. At that time, Hong Kong's beverage industry was initially developing, but sales were booming, but there was a drawback, that is, the packaging at that time was all in glass bottles. Mainly, the cost is too high, and it is not suitable for transportation. The key point is that it is also a burden on consumers. After all, when customers are thirsty and buy a bottle of drink, they have to finish it here and leave the bottle behind. However, even in this way, the beverage business is still in full swing. Develop! Guan Yuxiang is keenly aware of the huge business opportunities here.
In 1994, Guan Yuxiang, who sensed business opportunities, came to Hainan with her husband's life savings and invested in Hainan O.R.G. Packaging Industrial Co., Ltd. despite the opposition of her family. How much can two workers earn in a lifetime? It was only 300,000 yuan, which was indeed a huge sum of money at the time, but in terms of starting a business, it was just a drop in the bucket. The newly opened packaging company only had 16 people and a simple assembly line. However, if Guan Yuxiang has the courage to take this step, then he has succeeded.
Turnaround, Red Bull Enterprises, Guan Yuxiangsheng’s hope
All industries believe in word of mouth. Everyone has old partners. There is no need to find a new person that no one has heard of. , so in the early days of starting a business, Guan Yuxiang only produced some simple cans for use by some small manufacturers. There is no market for Guan Yuxiang's products. Without the market, there will be no economic income. Without economic income, there will be no money to improve the environment and products. But then the opportunity came.
When Red Bull enters the mainland market at this time, it needs a qualified packager to cooperate, but the product quality required is particularly demanding. Guan Yuxiang knows that victory or defeat depends on this. If she can cooperate with Red Bull, her products will be better. The market has been opened. If we fail to cooperate this time, Origen will have no funds to consume.
Red Bull was already a big brand before entering the mainland market. All packagers want to cooperate with such a giant. The newly established Origen has no advantages at all in terms of capital, technology and reputation, but Precisely because the quality requirements required by Red Bull are too high, almost no brand in the mainland dares to take such an order.
But Guan Yuxiang was not afraid. She went back and forth to the Red Bull headquarters dozens of times, insisting on cooperating with Red Bull every time, but failed every time.
Forty-one years later, I don’t know whether it was out of sympathy, respect for the spirit of an old lady, or moved by her confidence, Red Bull Enterprises successfully signed a contract with ORG.
This signing was a unilateral squeeze. The O.R.G. company represented by Guan Yuxiang was treated unfairly, but Guan Yuxiang still compromised because she urgently needed to open this bottleneck.
It was not easy to sign a cooperation with Red Bull, but after a period of development, Red Bull wanted to go further into the mainland and move to Beijing for development. Everyone knows that the transportation of beverage cans is not simple and the freight is extremely high. Originally, Origen, which had a small income, could not afford the freight from Shenzhen to Beijing, and Guan Yuxiang did not want to give up this big customer.
So ORG came to Beijing to settle down. The domineering Guan Yuxiang said that wherever Red Bull is from now on, ORG will be there. Because of this decision, many technical staff left, but Guan Yuxiang did not give in or compromise. Instead, she defied all opinions and resolutely built a factory 800 meters away from Red Bull.
At first, Guan Yuxiang just wanted to reduce transportation costs, but the cooperation between the two became closer in the factories in Beijing, then Guangzhou, and Hubei. By the time Hubei No. 3 Factory was established, the two factories had already been built together. At this time, ORG has become the most important partner behind Red Bull.
Since starting the business, we have only made cans
Guan Yuxiang’s success is not an accident. In the early days of cooperation with Red Bull, Red Bull proposed to use powder coating technology for welding, but all the Chinese companies The company used liquid re-coating technology. When everyone was intimidated by the term, Guan Yuxiang came to Singapore with her son and spent a lot of money to bring this technology back to China.
When others thought she was clinging to Red Bull and preparing to eat it for the rest of her life, she once again spent huge sums of money to improve the quality of cans. In the Internet era, in order to keep up with the times, he issued stricter instructions to the technology department, not to keep up with the times at all costs.
In 2012, O.R.G. went public. In addition to Red Bull, which has the strongest relationship with it, there are also various other well-known brands. The previous follow-up model is gone forever. O.R.G. now has many big brand partners and enjoys a number of patents. Even its economic strength is not what it used to be. As early as many years ago, Guan Yuxiang knew that she could not hang herself from a tree, so she contacted many partners. Due to her good reputation, other companies were also willing to cooperate with her.
So far, ORG has obtained many patents in this area, which has greatly filled the gaps in our country's technology in this area. He also invented the Internet anti-counterfeiting technology of one code per can. The progress of the can industry is inseparable from Guan Yuxiang's support. Every year, excluding normal expenses, he invests a huge sum of money in the development of research and development. There is no doubt that the current era is that Red Bull needs Origen, and it is no longer Origen that needs Red Bull.
Fifty-five is the beginning, not the end
Guan Yuxiang started her business at the age of fifty-five. No one knows what the purpose of an old lady who is half a century old is? I don’t know if you still remember how the founder of Laoganma started his business, or Tao Huabi’s legendary entrepreneurship. Guan Yuxiang and these two people have the same characteristic, that is, they both started their businesses in their later years, and they are both successful. We all We know that entrepreneurship has nothing to do with age, but what we have to admire is that as a woman in that era, she still took the family's savings and made the decision to start a business at the age of 55. How much courage this requires.