What is a trademark? What are the advantages of applying for a trademark?

It is easy to understand that a trademark is a sign to distinguish a product or service of an operator, and it is also to let more people remember this trademark and remember this product or service. It is also the consumer's recognition of this product and service. At the same time, it is also protected by the national trademark law.

Benefits of trademarks

1. Trademark registrants have the exclusive right to use trademarks and are protected by law, so they can better safeguard their own brands;

2. Through trademark registration, you can create a brand, seize the market first, and let the trademark brand develop through management;

3. Trademark is an intangible asset, its value can be evaluated, and it can be transferred and inherited as property investment, mortgage, etc.

4. Trademarks can be transferred, licensed to others, or pledged to realize their value;

5. Trademark is also a necessary condition for quality inspection, health inspection and bar code.

6. Trademark is also a prerequisite for brand products to enter online sales platforms such as Tmall and JD.COM, and to be sold in large shopping malls or supermarkets;

7. Trademarks that have obtained the exclusive right to use trademarks are protected nationwide, and no one else can use them, which can attack competitors;

In addition, there are some practical benefits, which you will gradually realize in the subsequent actual operation.

I hope the comparison of the above answers will help.