1. How to choose Amazon's product selection direction?
Amazon choice is extremely important. The core technology of the product is actually the stability of the product. If the core technology threshold of cooperative suppliers is very low or there is no threshold, it means that even if there is no product safety problem or patent problem, there will be a particularly serious problem, that is, the product homogeneity is serious. When the product homogeneity is serious, the product may be killed in a year or two.
Therefore, it is very important to choose a more stable product with a longer life cycle for your own products. Similarly, there are strategies in operation, that is to say, if a strategy is to sell, it will be unsustainable in the end. The problem is that if the wrong and unsustainable operation strategy is adopted, it will bring many sequelae.
Sustainable product selection and operation strategy is very important for sellers. Under such a trend, brands operate on Amazon, and the life cycle of operating products must not be too short. Relatively speaking, a single product with a longer life cycle will enhance the stability of the company and reduce the operational risk, so we choose our product selection direction under such an operational strategy. So Amazon's product plan: the main product plan; Create your own list product solution.
2. How to create explosions on your own brand?
Explosions refer to goods that are in short supply and have a high sales volume. Simply put, sell a lot of popular goods.
So how do you make an explosion?
● Analyze the market and find the pain points: analyze the favorable comments in the best-selling items and find the customer's needs; Analyze the bad reviews in the best-selling items and find the pain points of the products; In-depth research to understand communication and confirm the optimization plan.
● Improve products and seize opportunities: study product improvement with suppliers * * *; Look for products with pain points; Enter the market first and publicize the new selling points of the products.
Low cost performance, in line with the trend: the improvement of pain points will not greatly increase the cost; Meet the future development trend of products; Leading industry.
What is more important than the building before it explodes? What kind of products should we choose to make? The concept is very important. With the correct concept and thinking, the operation technology will become very smooth and very good.
Three key points of explosion: flow, conformity psychology and product quality. Good product quality is not tested by quality inspection, but controlled by quality management system. If the supplier does not have a good product system, then the quality of this product must be bad. Therefore, it is very important to study the supplier management system.
3. How to prevent follow-up?
Second, the business plan
1. What exactly does Amazon operation mean?
The two most important points in Amazon's operation are traffic and conversion rate. But the conversion rate is more important than the flow rate, because the conversion rate is the quality of the product and the user satisfaction of the product in the platform. Relatively speaking, it is an endorsement of whether the product is good or not, whether the product is cost-effective, whether the quality is good or not, and whether the experience is good or not.
2. What are in-station traffic and out-of-station traffic?
The traffic sources in the station include natural search traffic, ranking traffic, CPC traffic and activity traffic. Off-site traffic sources include packaging drainage, brand drainage, Youtube and Facebook drainage, discounts and group buying websites. But the traffic inside the station is more important than the traffic outside the station, because the cost ratio of the traffic outside the station is much higher than that inside the station.
First of all, among the traffic in the station, the factors of natural traffic and ranking traffic include conversion rate, comments, FBA and volume. Among them, volume and conversion rate are the most important, but reviews and FBA affect volume. CPC traffic is similar to Taobao's through train.
Off-site traffic, packaging traffic includes purchasing, after-sales information drainage to the website, products recommended by the website, and products compared by customers; Network red man drainage includes Amazon comments, outube videos, acebook promotion, and forum blogs. Among them, the best traffic is the network red man drainage, because its cost is relatively high and its lasting effect is very great, which not only brings traffic alone, but also brings brand influence and brand impression improvement.
3. What are the factors that affect the conversion rate?
The conversion rate is divided into in-station conversion rate and out-of-station conversion rate. First of all, the conversion rate in the station includes pictures and texts, product functions, review grade quantity, quality and helpful data, and its modules mainly include picture standards, description standards, pricing, question and answer management, evaluation management and content promotion.
Secondly, the off-site conversion rate includes brand value, brand official website quality, review video quality, evaluation website evaluation quality and so on. The conversion rate in different places is mainly reflected in the fact that when Amazon's internal information is not enough to judge whether to buy goods, customers will want to know relevant information through other channels.
Finally, simply sum up the above content, that is, "product selection comes first, operation wins, and details determine success or failure".