Defining luxury ceiling, after Yunzhan
How many big fish does BYD still have?
While people were still recalling the U8’s U-turn and floating out of trouble, at the BYD Yunjian press conference on April 10, another shocking surprise was seen when they looked up at the U9. At this point, a new understanding of China A moment worth remembering for the automotive industry was born - amidst the cheers and applause of the audience and the endless admiration of "Niu B", Chinese automobiles finally had their own technological beliefs.
Many people will be curious, why does Tesla always have a stable and growing fan base despite constant criticism? In fact, this is the power derived from "technical belief", which is shaped by Tesla's strong technical reserves, long-term prospects and brand confidence. BYD is even worse.
From e-platform 3.0 to Yi Sifang technology platform, from blade batteries, DM-i super hybrid, CTB battery body integration, to iTAC intelligent torque distribution technology, high-end vehicle IGBT chips, boost fast charging Wait, BYD is like a technology maniac. It has set the goal of full-stack self-research on the entire new energy vehicle industry chain, and has gained a lot. The most direct manifestation is the reputation of consumers.
"BYD has another new car on the market?"
"BYD's technology is very good, go and take a look."
This is a new car launch event in the area Conversation between two onlookers at the scene.
It may seem ordinary, but it is a height that most independent brands cannot reach. First, it is BYD's well-known brand awareness; secondly, it is BYD's deeply rooted technical label. Sales volume speaks for itself. In March, BYD's passenger car sales exceeded 200,000 units, accounting for almost one-third of China's new energy vehicle market.
Therefore, when looking up at the U8, which demonstrates the exciting technical strength of Yi Sifang, the Yunnan system brings endless imagination to the future, and the "big fish" released one after another from the "BYD technology fish pond" are surpassing More and more, the Chinese people’s own “technological faith” shaped by BYD has gradually taken shape.
What is a cloud chariot? From 0 to 1
So, what exactly is Yun Nian?
The chariot refers specifically to the carriages used by kings and queens during the Qin and Han dynasties; the chariot was first seen in the "Book of Wei", implying the luxury and comfort of an emperor. With this image, Yunnian has become a "technology brand" separately named by BYD for its systematic solution for the vertical direction of vehicles.
Different from the previous industry's piecemeal approach to vehicle body vertical control hardware, such as ESP, damping suspension, air suspension, hydraulic shock absorption, etc., Yunnian proposed a "systematic solution." Systematic thinking is one of the characteristics of technological belief.
As an intelligent body control system, Yunnan has two attributes, namely "exclusive for new energy" and "can think proactively".
The so-called "new energy exclusive" means that based on the power advantages and intelligent potential of new energy vehicles, Yunnan can break through the hardware limitations of traditional fuel vehicles and insert "electrified wings" into body control. It must be a technology exclusive to new energy vehicles.
"Able to think proactively", the cloud system includes intelligent detection, intelligent calculation and intelligent control technology. Among them, the Yunnan Intelligent Detection Perception layer uses real-time "preview" perception in five dimensions, including driving behavior, body posture, road surface, cloud data and system status, and is calculated and outputted in real time by the intelligent computing center. Finally, the intelligent control execution layer Execute optimal body control strategies.
Wang Chuanfu, chairman and president of BYD Group, said that the birth of Yunnan has rewritten the history of relying on foreign countries for body control technology, filled the domestic technology gap, and achieved a breakthrough from 0 to 1. This sentence somewhat reflects the current blind spots in technology research and development of independent brands.
The screens can be as big or as many as you want. Nowadays, LCD TVs are really not expensive, but many screens have gimmicks. You need as many smart auxiliary functions as you need. The hardware and technology are all ready-made, but they are enough to scare people. The seats have As luxurious as you want, make it as luxurious as possible. If you want to choose a sound system, choose one that few people have heard of before. In the hustle and bustle created by bright and eye-catching configurations, who cares about the vehicle chassis? In other words, who would bother to study the chassis?
As a company with a history of more than 20 years of self-research on technology, investment of hundreds of billions in R&D funds, a R&D team of 69,000 people, and 28,000 authorized patents, BYD has always adopted a "long-term approach". How could this happen? What about the chassis, the underlying core technology of the car? Therefore, Wang Chuanfu declared "very happily" at the press conference that day: "We have conquered another technological high ground!"
What is Yunnian? From 1 to 2
Looking around the world, BYD is obviously not the first company in active body control.
As early as the 1950s, the French presidential car DS, which adopted Citro?n's unique hydropneumatic suspension, successfully helped Charles de Gaulle escape assassination by running on three wheels after a tire puncture.
Mercedes-Benz first had a rudimentary ABC active suspension in 1999, and later launched an upgraded version of MBC active suspension technology. In 2019, the Mercedes-Benz GLE, which adopted E-ABC active body control technology, performed a body-swaying dance, which also became famous.
Ferrari’s first SUV, the Purosangue, is equipped with TrueActive from Multimatic, which realizes motor direct-drive active suspension for the first time.
In 2018, the Audi A8 is equipped with an active suspension driven by a 48V motor, which can predict actions...
It can be seen that active suspension has always been a luxury brand. The exclusive configuration brings a higher safety and comfort experience. The emergence of Yunnan not only allows the Chinese to have chassis technology that was previously exclusive to luxury brands, but also achieves technological transcendence "from 1 to 2" with the help of electrification.
As a systematic solution, Yun Nian has the characteristics of "intelligence, protection, stability and comprehensiveness". Among them:
Intelligence, that is, the "active thinking" ability mentioned above, can fully perceive the real-time status of people, vehicles, and roads, and output the best body control plan through algorithms to allow the vehicle to operate in the most stable and stable manner. The most comfortable posture through various road conditions;
Protection, that is, safety, achieves dual safety for people and vehicles through multiple adjustment functions such as height, damping, and stiffness, "making the bottom line of safety a little stronger ”;
Stability means integrating the horizontal, vertical and vertical control technology of the vehicle body to bring a comfortable and stable driving experience;
Complete means using Yuncha-C, Yunnian-A, Yunnian-P and Yunnian-X achieve full vehicle model coverage.
Yunnan-C, the intelligent damping body control system, can be regarded as the entry-level version. It is based on CDC continuously variable damping suspension and has feed-forward capabilities after integrating road information from ADAS sensing components, such as sensing The shock absorber damping is reduced when there are obstacles on the road, resulting in a smoother ride. Yunnan-C hardware has been installed on some configuration versions of BYD Han, Tang and Denza D9 models, and will be upgraded to Yunnan-C system through OTA in the future;
Yunnian-A intelligent air body The control system, which is an advanced version, requires hardware such as air suspension, and integrates sensing capabilities to obtain feedforward control. In particular, it can connect the air suspension air path to the airbags in the side wings of the seat. It will automatically move to the side wings during intense driving. The air bags inflate to provide more support to the occupant's body. Denza N7 will become the first model to be equipped with Yunnan-A;
Yunnan P intelligent hydraulic body control system is a veritable high-end version with richer suspension adjustable items, which can realize Super high lift, four-wheel linkage, camping leveling and other super off-road functions focus on luxury off-road scenes. Therefore, the U8 has become the first model;
The ultimate version of the Yunnan-X, with the U9 In addition to the ability to sway to music and jump on the spot to attract attention, the capabilities of "0" roll, "0" pitch, and three-wheel driving allow people to have greater imagination, and may also become the configuration of the professional personalized brand F.
The cloud chariot is a ladder, and the ceiling is higher
Adhering to the concept of "safety is the greatest luxury of an electric vehicle", in the industry trend of pursuing intelligence and high-end configuration Among them, BYD seems to be unhurried and unhurried.
Whether it is integrating the feedforward capability of ADAS or being able to drive on three wheels after a high-speed tire puncture on one wheel, the body has "0" roll and "0" pitch under extreme conditions, and there are three levels of adjustable stiffness. Suspension, etc. are not for showing off skills, but for the pursuit of ultimate safety. Yun Nian is BYD's important technology layout based on safety as the premise of development. Based on safety, luxury is ready.
In addition to the origin of Yun Nian's name, BYD's understanding of luxury can also be seen from Yun Nian's logo design: the wavy strokes in the middle mean "no matter how bumpy the road is, as long as it is equipped with BYD Cloud Vehicle System makes people feel as stable as a rock in the car."
"Make the luxury ceiling a little higher." From 1 to 2, with world-leading breakthrough technology and a name full of oriental aesthetic imagination, "Yun Nian" carries the Chinese people's understanding of comfort and luxury since ancient times, thus redefining "Chinese new luxury".
In addition to Yun Nian, the naming of the "Dynasty" car series, which is derived from the names of Chinese dynasties, and the "Looking Up" LOGO, which comes from the oracle bone inscription "电", show BYD's commitment to promoting "traditional culture". . Combined with BYD's current product matrix from the Dynasty Ocean flagship model, Denza, and Yangwang to the professional and personalized brand F, fully empowered by technologies such as Yunnan, e-platform 3.0, and Yi Sifang, a brand blueprint for accelerating upgrading is presented to us. .
Conclusion
As the new energy era rolls forward, the automobile industry is changing rapidly. As Wang Chuanfu said, "This change is not a simple replacement of old and new brands, but an impact on the entire industry." Subversion of the underlying technology architecture of the industry." This is exactly what BYD's cloud system has inspired the industry.
While climbing one peak after another in the core technology of new energy vehicles, BYD focuses on demand and promotes changes in user experience with innovation and breakthroughs, thereby pushing China's new energy vehicles to a higher level and achieving China's New heights for new energy brands. The Chinese people’s own “technological faith” is well deserved by BYD.
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