A few years ago, AMOLED screen cost was high, screen burning was serious, and its service life was short. Compared with the new IPS LTPS-LCD, it had no advantage. Almost all manufacturers began to wait and see small-sized organic light-emitting diodes, and many manufacturers focused entirely on LTPS liquid crystal displays. Only Samsung has been insisting on AMOLED, increasing R&D investment and improving the quality of AMOLED.
Samsung shows that the reliable partner is Samsung Electronics. No matter how bad the AMOLED screen is, Samsung mobile phones will always buy the AMOLED screen displayed by Samsung for the latest mobile phones. Therefore, Samsung has the opportunity to verify its AMOLED screen process capability in large quantities, and find problems and solve them in time.
therefore
Samsung has invested more than 65,438+00 years in R&D, and has surpassed its competitors in patents for at least 3 years. AMOLED technology is very difficult, and there are few technologies that can be mass-produced. Through years of exploration, Samsung took the lead in finding the technology and design scheme suitable for mass production, and curbed the development of other manufacturers through patents.
Through the batch shipment of Samsung mobile phones, the technical problems and design problems of Samsung AMOLED are verified, and many problems can only be exposed when the shipment volume is large. Samsung will account for 95% of the shipment of AMOLED screens (mobile phones, watches, bracelets, etc.). ). If you only mention the mobile phone screen, Samsung is expected to be above 98%. Other screen manufacturers have no chance to produce hundreds of millions of screens every year, so there are still many problems that need to be solved by other manufacturers.
Samsung has a close relationship with suppliers and customers, and has an absolute resource advantage. For example, the supplier's evaporation machine for the deposition of organic light-emitting diode devices, Samsung cooperated with equipment manufacturers to develop, Samsung provided testing and verification, and enjoyed priority in supply. Other panel manufacturers can easily fall into a situation where they can't buy equipment, and they are one year behind when they buy it late. On the customer side, Samsung will put forward harsh requirements. For example, if a mobile phone manufacturer wants to buy a certain Samsung screen, Samsung will ask him to buy a certain number of other models of screens at the same time, or prohibit the mobile phone manufacturer from using the organic light-emitting diode screens of other panel manufacturers while buying Samsung screens. Even so, in order to survive in such fierce mobile phone brand competition, mobile phone manufacturers have been begging Samsung to sell him OLED screens.
Therefore, it is inevitable that Samsung is the only one. Even a proud company like Apple, which likes to tell suppliers what to do, has to put down its posture in the screen purchase of IphoneX, and is subject to Samsung.