First, how to write a good business plan In order to ensure that the business plan can "hit the target", we must do the following: 1. Focus on products or services. In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? In the business plan, you should try to describe everything in simple words; 2. Dare to compete. In business planning, we should carefully analyze the situation of our competitors. Who are the competitors? How do their products or services work? What are the similarities and differences between competitors' products or services and yours? What are the marketing strategies adopted by competitors? Make clear the sales, gross profit, income and market share of each competitor, and then discuss your competitive advantage over each competitor; 3. Understanding the market business plan should provide investors with entrepreneurs' in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy your products (choose the services provided by the company you founded) and the role of each factor. The business plan should also include the main marketing plan; 4. The following questions should be made clear in the business plan of the action guide: How can enterprises bring products (or services) to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs related to product assembly, storage and delivery; To show your management team in the business plan, you should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart; 6. Excellent program summary The program summary meeting is the last part written by entrepreneurs, but it is the first thing investors should look at. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team. Ii. contents of the business plan 1. The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time. The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc. In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (2) Contents of the main products or services of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise. Try to be concise and vivid. In particular, it is necessary to explain in detail the differences between their own enterprises and the market factors for their success. 2. Product (service) introduction Generally speaking, the product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products. In the product (service) introduction part, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that non-professional investors can understand it. 3. Personnel and organizational structure The managers of an enterprise should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors. 4. Market forecast Market forecast must first predict the demand: Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the market competition? Analyze the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute. In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc. 5. Marketing strategy In the business plan, the marketing strategy should include the following contents: (1) Selection of market institutions and marketing channels; (2) Marketing team and management; (3) Promotion plan and advertising strategy; (4) Price decision. 6. Production and manufacturing plan The production and manufacturing plan in the business plan should include the following contents: the current situation of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan. 7. Financial planning Financial planning generally includes the following contents: (1) How much is the product delivered in each period? (2) When will the product line expansion start? (3) What is the production cost of each product? (4) What is the price of each product? (5) What distribution channels are used, and what are the expected costs and profits? (6) What kind of people do you need to hire? (7) When to start employment and what is the salary budget? Wait a minute. Third, after checking the business plan, entrepreneurs had better check the plan again to see if they can accurately answer investors' questions and win the trust of investors. You can usually view the plan from the following aspects: 1. Does your business plan show that you have experience in managing a company? 2. Does your business plan show that you have the ability to repay the loan? 3. Does your business plan show that you have made a complete market analysis? 4. Is your business plan easy to be understood by investors? 5. Do you have a plan summary in your business plan and put it at the front? 6. Is your business plan grammatically correct? 7. Can your business plan dispel investors' doubts about products (services)? Article source:
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.