What do you think of when you mention Lu? Luggage, Monogram Presbyopia or Damier Chessboard? You can't help knowing the old flower bag on your back. Do you know the story accumulated over the years?
Classic, LV LOGO
It is not difficult to understand that the inspiration of LV's brand logo design comes from the initials of the founder louis vuitton. The slightly left-leaning L italics overlap with the V, which is a special font designed by Georges Vuitton, the son of the founder and the second generation descendant, at 1896. It is widely used in all kinds of bag locks and accessories, and later extended to many variants, such as Twist, MyLockMe and so on. Louis Vuitton, the brand's all-capital name, uses a font called Futura. If you look closely, you will find that the corners of O are particularly rounded, and V and N are particularly sharp, giving people a simple and gorgeous feeling.
Classic 2, tumbler lock
In the past, nobles often carried valuables with them in suitcases, which easily provoked thieves. In order to prevent theft, founder louis vuitton and his son George Vuitton jointly developed a single telescopic lock system with two spring buckles at 1886. Many years later, George applied for an exclusive patent for this revolutionary system.
There is also an interesting episode. In order to carry forward this safety patent, George openly challenged American escape master Harry Houdini in the newspaper and invited him to get out of Louis Vuitton's locker. It's a pity that Houdini didn't accept the challenge, otherwise we have another fashion anecdote in modern times.
LV reduced the suitcase, kept the classic tumbler lock, and introduced the Petite Malle mini hard shell bag.
Classic three, LV lock
When it comes to locks, we can't help but mention them. It sounds like rap, but it's totally different. Lu Padlock was born in 1890. This is an anti-theft lock designed by George Vuitton for customers who buy suitcases. Each lock is equipped with a key, which is also a new work derived from the tumbler lock introduced last time.
With the increasing number of bags launched by LV, brands have also learned one thing, that is, the utilization rate of bags is naturally much higher than that of suitcases. Therefore, starting from 190 1, LV integrated the padlock into the design and combined it with the package.
It is worth noting that the lock on the bag can't be taken off. You can think of it as a decoration. It can be seen on Speedy and Keepall travel bags and cosmetic bags. In addition, Locky BB lock bag and silver Lockit charity bracelet are also popular explosions.
Silver lock classic lock bracelet.
In addition to bags, LV also applies classic locks to jewelry, reducing padlocks directly as accessories, and launching silver Lockit public service lock bracelets, which can also make love when shopping. There is no reason not to place an order!
Classic four, chess board Damier
Damier checkerboard actually appeared earlier than Monogram presbyopia, but before we know checkerboard, let's go back to the time when the brand was just established. As you can imagine, the shape of LV's early suitcase was very different from today's, and the shell was designed with red and brown stripes, but in the eyes of young George Vuitton, it was really boring, so he decided to start a transformation!
It's time for 1888. The father and son, who have a good relationship, join hands again, criss-crossing extremely fine lines and matching them with the words "Louis Vuitton Paris", which looks like a chessboard from a distance. Damier has thus become one of the most famous patterns in LV.
Classic five, classic reading glasses letter combination
Next, it is the highlight! The most recognizable Monogram in the fashion circle was created in 1860, six years after the brand was founded. It was designed by George Vuitton and inspired by traditional Japanese badges. It consists of LV logo, four-leaf clover, flowers and diamonds.
As for why it is a "Japanese badge"? That's because France was in a very peaceful period, which was called "la belleépoque" and accompanied by the Art Nouveau Art Nouveau. Artists and designers from all walks of life especially like to draw lessons from natural elements, especially flowers, grass and insects. At the same time, Japanese ukiyo-e paintings (woodcut prints) are booming, and delicate lines have deeply influenced the new artistic style, even in
This is why the home decoration and wall tiles of the Vuitton family are full of Japanese style. Until modern times, Japanese oriental style is still the source of inspiration for brands.
Later, Monogram continued to innovate. For example, Nicolas Ghesquiè re, the current creative director, launched Monogram Giant on 20 19, which doubled the LV and cross patterns.
20 19 introduced a brand-new self 1854 presbyopia in autumn and winter. Inspired by the birth of the brand 1854, the word 1854 is integrated into the Monogram flower totem, and the number 8 becomes a petal style, and the lines of twill flowers are more three-dimensional.