Lu Qingguo realized a business dream that most people couldn't reach with pepper, but he was not satisfied with it and even worried.
"The market of Chili red has reached a certain level and there is no potential for further growth." Facing the reporter of Financial Weekly, Lu Qingguo said.
In the early stage of the development of natural pigment industry, through continuous improvement of technology, the profit space is relatively large. A few years ago, after technical transformation, the pigment solvent consumed by Chen Guang Bio-extraction of Chili red was reduced from several hundred kilograms to several kilograms, which greatly reduced the cost and laid the foundation for Chen Guang Bio-extraction today.
Lu Qingguo believes that after years of development, the Chili red industry is close to the ceiling, and the current industry has overcapacity.
At present, the global annual demand for chilli red does not exceed 5,000 tons, and the market share is about 200 million US dollars.
"It will take about 65,438+00 years to double the global market." Lu Qingguo said that the annual growth of the market has been very slow, mainly in developing countries, while the developed countries have basically stagnated. The annual sales volume of Chenguang Bio-Chili Red has reached half of the global market, and the domestic market share is 70%.
"Chen guang's market share is already very high. You can't be 100%. Even if you are 100%, how can you develop? " In Lu Qingguo's view, Chen Guang Bio's business adjustment is imperative, and the company needs new products.
Lu Qingguo's New Love is cottonseed. Since 20 10, Chen Guang Bio has invested in "60,000-ton plant protein project", "500-ton cottonseed production line expansion project" and "40,000-ton dephenolized cottonseed protein project" with raised investment funds and over-raised funds respectively, with a total investment of 225,654,380.2 million yuan.
The reporter of Financial Weekly saw at the scene in Quzhou that the "Plant Protein Project with an Annual Output of 60,000 Tons" has been completed and put into production. The first quarterly report of Chen Guang Biology shows that its other two projects in Xinjiang have completed 10 1. 17% and 93. 12% of the investment progress respectively. It is planned to put into production in April this year. However, the Financial Weekly reporter did not get further information about these two projects.
In June of this year, 5438+ 10, the subsidiary of Chen Guang Bio in India also announced the trial operation. According to Lu Qingguo, due to the advantages of Indian peppers in capsaicin, the Indian subsidiary will mainly produce capsaicin which is in great demand in the market.
Since 20 10, Chen guang biology began to produce lutein in large quantities. This is a natural pigment extracted from marigold flower, which is widely used in food, medicine, cosmetics, feed and other industries.
According to the annual report, in 20 1 1 year, the revenue of chenguang biological lutein reached168,796,800 yuan, and the domestic market share has risen to the second place.
In the recent announcement, Chen Guang Bio also announced that the company will use its own funds of 200 million yuan to build a "natural plant comprehensive extraction production and processing project" in shache county, Kashgar, Xinjiang in three phases. The annual output of lutein extract 1 180 tons in the first phase.
In Lu Qingguo's plan, these projects are only the beginning of his grand dream.
Facing the reporter of Financial Weekly, Lu Qingguo and Kan Kan said: "First, make it the first in the field of Chili red, and then use the accumulated experience, equipment, talents and technology to make more similar plant extract products, and finally make Chen Guang Bio into the world natural extract industry base."
Lu Qingguo hopes that lutein will become the world leader after Chili red, followed by cottonseed protein, stevioside, grape seed extract and lycopene. "Every year, a new variety, 10 varieties, 10 is in the forefront of the world, and the sales will exceed 10 billion around 2020."
Lu Qingguo is so confident because he firmly believes that natural pigments, including whole plant extracts, are relatively new industries. Except for Chili red, the market development of other varieties is still very low, and there is "a lot of room"; The production experience of chili red is highly reproducible.
However, raw materials have a great influence on the plant extraction industry. Just one chili red made Lu Qingguo do his utmost in raw materials. Once there are many projects, how can raw materials be guaranteed? Without solving this problem, it is hard to make people believe that Lu Qingguo has the possibility of realizing his dream. After all, we can't always expect Chili pies to fall from the sky.