Successful case recommendation:
It is still being sorted out, and our website is constantly being optimized. .........
1. After the website is built, go to the major search engines and log in to your website for free.
2. Download a spider simulator and check the information detected by SE on the webpage. You can check the information collected by search engines on your webpage on this website. According to this information, modify the web page, remove useless information and add information you think is useful.
3. Try not to use Flash or pictures to realize the whole page, so se can't find useful information on the page.
4. When designing a web page with standard code, you need to pay attention to two main parts of the page. One is
5. & lttitle & gt logo:
As the important information of the page, the title logo is highly valued by SE, and the information to be highlighted on this page should be compressed to less than 20 words as the title value. However, don't use keywords irrelevant to the page as the title value, or you will be punished by se.
6. & ltMeta & gt logo:
It is best to add keywords to every page, but don't pile up keywords, which will be considered cheating by search engines. It is best to have 200 or 300 words of content. There are main keywords in the content, and the keyword density is between 2% and 8% (this is the best keyword density in recent months and may change in the future). Keywords should be noted: the title and web page content contain keywords, followed by meta-description & meta-keywords. Then there is
& ltMeta content= "Fair-price auto insurance, Soubao, Soubao. Low-cost auto insurance, soubao. Com, auto insurance, jingbao, auto insurance quotation, auto insurance supermarket, soubao auto insurance, auto insurance network, huaan auto insurance, PICC auto insurance, China United auto insurance, ping an auto insurance, Pacific auto insurance, cheap auto insurance, insurance supermarket, online insurance "name="keywords" >
If you enter "insurance" in Baidu, you will find that the keyword "auto insurance calculation" has the highest search volume. If you don't use this keyword, it is a waste. According to Baidu's method of determining keyword search volume, the top keywords are: auto insurance calculation, Ping An auto insurance, PICC auto insurance, Beijing auto insurance, compulsory auto insurance, PICC auto insurance, Pacific auto insurance, auto insurance forum, auto insurance knowledge, Shanghai auto insurance, auto insurance claims and auto insurance.
& ltMeta content= "Both auto insurance calculation and auto insurance are searching for treasures. The first online professional agent in China is Ping An Auto Insurance, PICC Auto Insurance, PICC Auto Insurance and Pacific Auto Insurance. To provide consumers with cheap, fast and high-quality automobile insurance sales services. ”name="DESCRIPTION " >
& ltMeta content= "Auto insurance, auto insurance calculation, Ping An auto insurance, PICC auto insurance, BAIC auto insurance, compulsory auto insurance, PICC auto insurance, Pacific auto insurance, auto insurance knowledge, auto insurance claims, auto insurance types, auto insurance network, online auto insurance, auto insurance quotation, auto insurance, auto insurance low price, auto insurance low price, auto insurance low price, online insurance".
Generally speaking, you can write this paragraph in the title.lbi file, for example
& lttitle & gt search for treasures. Com, the first professional auto insurance quotation platform in China, provides you with accurate and fast online quotation service. /title & gt；
& ltMeta ",you can see the reverse connection of the other website, you can input the search results one by one, and apply for your connection on each page, so you can easily find many connected websites.
C: Message on the message board: It is similar to website login, but it must be written scientifically, otherwise it is meaningless. Generally, I write this way:
& lta href=…。 & gt website name
Website name
Website name application and your friendly contact.
D: blog blog
Now that blogs are springing up in China, you can make full use of them. You can register an account to promote your website, or you can post comments directly. The content of the comments is basically the same as that of the message board.
E: forum publicity
I won't say much about this. Anyway, just don't let people see it as an advertisement
19, internal connection
Many people only value external connections, but they don't know that internal connections are also important. My basic idea is that all pages include links between the home page and other important pages, and the pages related to this page are also connected, so that all your pages can eventually be interconnected.
20. Domain name and file name
SE attaches great importance to domain name and page file name, but many times the domain name has been changed, so we need to modify the file name to make your file name contain the English name of the page keyword as much as possible.
2 1. Don't cheat yourself by cheating. Even if you succeed for a while, you won't succeed forever, and you will be punished. As the saying goes, good is rewarded with good, and evil with evil, but you earn early and come late. Besides, legally optimizing the website can completely achieve this effect.
22, the influence of website speed, website speed also has a great influence on the ranking of SE. Slow access speed will make SE lose patience when crawling your page, thus reducing the amount of information on your page and making your ranking lower. If your server is very slow, you should consider changing to a faster server.
23. Update your important pages frequently, even if you just change the pictures. This will let SE know that your website is fast and dynamic, and its attention to you will increase, and its ranking will definitely improve. My website will be updated by Google every two days.
24. Create a personal blog with Blogger.com. Several articles on the front page of the blog contain links to Soubao. Submit the rss of this blog to Yahoo and various rss login websites, because rss will search your website every day. Once RSS is quoted by other websites, it means that others have joined your website indirectly for free, and you don't need link exchange at all. This link is more effective than link exchange.
You can log in from the following website
25. Ask to buy advertising space on a large automobile website. Look at the PR value before buying. This kind of place can often be done with a price of 1000 to 2,000 yuan (depending on the size of your chart), and some even can be done with a price of 100 in 200 yuan. Put an advertisement with a PR of more than 4 on this website for more than 3 months, and your website will have at least a PR of 3. People will naturally roll in at this time.
26. Another method I use most often is writing articles. For example, if I want to do auto insurance, I will look for top-ranked popular websites or personal websites. I won't talk about link exchange, I will say that I have a professional article written by myself, which has a lot to do with the content of your website. I am willing to put it on your website for free. You just need to allow me to keep my source in the article. This source is the link to the commercial website I really want to make money from. If your article is really well written, there will be one third of the webmasters. These websites are all websites with high PR or popularity, so once your articles are published on these websites, your website PR will naturally improve and your popularity will come up. This article must be original and attractive. My experience is that 90% of the attractive topics are "How do I solve ...? Class articles ".
The following is the supplement of the stupid wolf
Favorable factors of Google ranking (1)
Key words:
Keywords in 1.url (the first and second words are the most valuable ...)
2. Keywords in domain names (advantages of English websites)
(head)
Keywords in 3.3. Title label (10-50 characters, excluding special characters)
Keywords in 4.4. Description tag (less than 200 characters, this parameter is no longer used as an important parameter by Google, but it is still frequently used)
Keywords in 5.5. Keyword tag (less than 10 words, a single keyword must appear in the body of the page for more than 2 times to be effective, otherwise it may be evaluated as spam and punished. Google officially stated that it is no longer evaluated according to this parameter, but it is still used).
(Body parts)
6. Density of keywords in the text (5-20%- (all keywords/total words))
7. Single keyword density (1-6%- (each keyword/total words))
8. Keywords in H 1, H2 and H3 (using fonts H1,H2 and H3)
9. Keyword font size (bold, bold, italic ...)
10. Keyword proximity (the closest between two keywords is the best)
1 1. keyword phrase order
(Other parts)
12. keywords are in Alt text (Alt attribute in graph)
13. Keywords in external site links (anchor text)
Navigation-Internal Links section:
14. Keywords of internal pages (linked pages should contain keywords)
15. All internal links must be valid.
16. Structure tree (no more than 4 deep links on any page)
17. Appropriate links between low-level pages
Navigation-External Links section:
18. Keywords of external pages (Google's patent links must point to excellent sites, not frames).
19. Anchor text of external link (which should be the theme and description of Google's patent)
20. Link stability (Google's patent prevents links from changing at any time)
2 1. All external links are valid.
22. External links less than 100 (Google officially said that it is limited to 100, but in fact it allows 2-3 times to 2000).
Favorable factors of Google ranking (2)
Other factors on the page:
24. Domain name level (. Edu is the highest level, followed by. Org, and. Com will be strictly censored by Google because it contains a lot of spam.
25. File size (the page size should never exceed 100K, and the size less than 40K is the best).
26. Word hyphenation in URL (1 or 2 is the best, if it exceeds 4, it will be considered as spam, and 10 is likely to be degraded).
27. Page update rate (Google Patents will update news, retail, auction and other websites as soon as possible)
28. Update rate of the number of pages (the ratio of old pages to new pages patented by Google)
29. Update rate of links (Google Patent cannot be analyzed yet)
30. Update frequency (update frequency = spider crawling frequency)
3 1. Page Theme
32. Keyword derivation .....
33. Semantic association (synonyms, etc ...)
34. Latent semantic index
35.URL length (as small as possible, IE only allows 2000 characters, preferably within 100 characters).
36. Website scale (Google thinks that the bigger the website means more financial support, better organization and better architecture, so it will be a good website).
37. Age of the website (the older the Google patent, the better)
38. The age of the page and the age of other pages on the site.
The disadvantages of Google ranking (3)
39. There is a text description in the form of the image, but there is no real text description in the text;
40. Mirror site
4 1. Over-optimization
42. Link to bad websites (don't link to frames ... check the status of various external websites in Google regularly).
43. Redirect or refresh the meta tag (don't jump to the page automatically unless the user clicks it).
44. Don't use some uncivilized words.
45. Malicious words
46. There are too many horizontal links (there are multiple sites in your WEB server, and their horizontal links will be considered as invalid votes).
47. Graphic anti-theft chain
48. Keyword duplicate filling (degraded processing)
49. keyword dilution (too many irrelevant keywords on the page will reduce the importance of your real content)
50. Editing page content will reduce consistency (Google Patents Google will regularly compare the old and new caches, and if it finds that keywords and themes have changed, it will affect its evaluation, which is an effective tool for SEO).
5 1. Frequency of content changes (too frequent Google patents are unfavorable)
52. Anchor text update rate (too frequent Google patents are unfavorable)
53. Dynamic pages (this is the defect of search engines, and methods such as shortening URL and reducing variables can be adopted. It is best not to use dynamic pages).
54. There are too many JS codes (don't use redirection and hidden link functions).
55.flash page (search engine spiders can't capture flash content, so if you want to use flash page, you must have a static entry page at the same time).
56. Use the framework
57.57. The label "No Index" is set in the robot.
58. Single pixel link (this will be considered as a sneaky link)
59. Invisible text (text is the same color as the background, invisible on the page, but can be retrieved by spiders)
60. Door Page (Google Patent)
6 1. Duplicate content (Google usually chooses the oldest one to push to the front and others to push down).
62.HTML code should conform to W3C standard.
Favorable factors of Google ranking (non-page) (4)
Reverse link:
63.PR (based on the quantity and quality of website links)
64. Total number of reverse links (link: Google | link domain: Yahoo ...)
65. Reverse Link Page PR> IV
66. Link popularity (Google patent promotion too soon will be considered cheating)
Each reverse link:
67. Every page involves public relations.
68. Anchor text linking to your website (Google Bomb)
69. Link time (the longer the Google patent, the better)
70. Frequency of anchor text change (the higher the frequency of Google patent, the worse)
7 1. is related to the popularity of the page.
72. The number of external links involved in the page (the less the better, to prove your importance)
73. Related to the location of the page link (preferably HTML code)
74. The keyword density related to the page (used for searching keywords)
75. Title of related page
76. The link comes from the "expert" website (Google patent is widely promoted).
77. The themes of the pages involved are the same.
Directory:
78. Being included in DMOZ (a huge boost, because Google's catalog is obtained from DMOZ, and it usually takes 28 months to be included).
79.DMOZ classification (it is said that comprehensive and geographical topics are the most suitable for inclusion)
80 is included in the Yahoo directory (this is a huge upgrade, but it costs $299 a year).
8 1. is included in LookSmart.
82. It is contained in inktomi.
83. It is included in other directory websites.
84. Extra-large website introduction link
85. The long history of the website is more stable (at least it can generate 1-3 weeks of new content promotion).
86. Site Directory Tree
87. Site map (keywords are reflected in the anchor text)
User behavior:
88. Page traffic (number and trend of Google patent visitors)
89. Page selection rate (the number of pages frequently clicked by Google patents)
90. Time spent on the page (the relatively long time of Google patent indicates recognition of the content)
9 1. Did the user bookmark this page (Google patent)?
92. The user deleted this bookmark (Google patent).
93. Where did the user go after he left (return? Click on the link? ....)
94. Keywords used by users
95. Time spent on this domain name
Main behaviors of the website:
96. Domain name registration time (more than 5 years is valuable)
97. Whether to join the legal alliance (rejection of spam, copyright protection, etc. )
Google ranking disadvantage (non-page) (5)
98. Traffic purchase (these traffic generate low conversion rate or even zero conversion rate, which is considered to come from bad external chain).
99. Link analysis (old links are valuable and new links are temporarily worthless to prevent rapid changes)
100. Zero external link
10 1. Purchase link (Google patent)
102. Website ranking priority (Google patent)
103.Hide (reading a specific page for Google Spider, but actually displaying another page).
104. Links from bad websites
105. Domain name theft (illegal behavior, will be eliminated)
106. If the same IP sends the same request to Google 100 times, it may be blocked.
107. server reliability >; 99.9% (pay attention to your Google update time and try not to keep it at this time)
108. The page was rejected by a large website.
109. The ranking processing was infringed by competitors.