Development of Dodge

Founder's entrepreneurship

John dodge and the Horred Dodge brothers are shareholders and directors of Henry Ford, and their factories originally produced parts for Ford cars.

Because of Ford's success, Dodge Brothers also benefited from it, and began to develop their own companies and become Ford's rivals.

Dodge Brothers 19 19 Left Ford.

Later, Dodge became the backbone enterprise of Chrysler Automobile Group.

Dodge brand was founded by two brothers who were born in Michigan, USA. Brother john dodge was born in 1864, and brother horade dodge was born in 1868.

1886, the Dodgers moved to Detroit and started their entrepreneurial road.

In the 1990s, from 65438 to 2009, bicycles were the main means of transportation in Detroit.

1897, my brother, Horred, who goes to work by bike every day, invented the dustproof bearing.

Brother John decided to set up Evans and Dodge Bicycle Company on the Detroit River in Canada.

Three years later, the company was acquired by the Canadian National Bicycle Company.

The Dodge Brothers got the patent right of $7,500 in cash and bearings, which was the beginning of their success.

They bought machinery and equipment, and rented land in lafitte and Bobbin Street in Detroit.

Subsequently, the first Dodge Machinery Store opened in 190 1, when * * * had 12 employees.

In the first year, Dodge Brothers received a large number of orders.

They want to make 3000 gearboxes, but it needs to invest a lot of money in machinery and equipment.

If luck played a role in Dodge's success, it was at this time that the Canadian bicycle company went bankrupt. As compensation for using the patent of Horred bearing, the Dodge Brothers were lucky to get its mechanical equipment.

The birth of the automobile

Dodge Viper SRT- 10: Dodge Brothers actually manufactured most of the first batch of Ford cars, including the engine, chassis and all transmission parts. Ford rarely used the body and chassis provided by other manufacturers.

Dodge Brothers and Ford have been on good terms for many years, and John is also the vice president of Ford Motor Company.

However, in 19 13, the Dodge Brothers began to notice that Ford was self-sufficient.

At that time, Dodge Brothers had reopened a large factory in Michigan, which later became the famous Dodge General Factory.

Horred and John built the world's first automobile proving ground and designed their first car in 19 14.

Become munitions

19 15, dodge truck is the main equipment in wartime.

In 19 15 and 19 16, the border war triggered by pancho villa's surprise attack was affirmed by the US and Mexican armies.

During World War I, the Allies used Dodge vehicles and ammunition in European war zones.

Therefore, john dodge was called to Washington and asked to produce recoil devices for French155mm cannon. The Dodge Brothers accepted the mission.

They built a factory for this purpose, prepared the necessary machines and funds, and successfully completed this task without any profit.

The Dodge Brothers only ask * * * not to interfere with and control their company's technology development plan.

Business records

The first commercial car produced by Dodge was an ambulance.

Based on this model, Dodge Brothers developed a commercial truck.

1920 The output of commercial vehicles accounts for 10% of the company's total output.

By 1925, the figure had risen to 20%.

19 17, Dodge Brothers achieved an annual sales record of 654.38+10,000 vehicles.

Only two years later, the 12 1000 cars they sold made a profit of $24 million.

19 15 Dodge car sales ranked fourth in the United States. By 19 19, Dodge had sold 400,000 cars and employed17,000 people.

The second president

1920, john dodge and Horred Dodge died of pneumonia respectively, only a few months apart.

One of their long-term deputies, Frederick Haynes, became the president of the company 192 1 in June.

Frederick Haines has been working with Dodge Brothers since they started their bicycle business, so he is very familiar with the overall situation of the company.

In the first year of Frederic Haines' term, the economy began to decline due to the decline in sales and profits.

But the good sales performance of closed cars and vans supported the company.

Although Dodge cars are successful, since the establishment of the company, the cars sold are basically the same style, which hinders the development of Dodge brand.

Frederick Haines only stayed in Dodge for a short time.

1924, the heirs of Dodge Brothers decided to sell their shares in the company.

During this period, many famous industrialists once led Dodge Motor Company.

Dodge Company first introduced the car with all-steel closed body at 1923.

At the same time, the vacuum brake wiper and the painting process to make the car look bright were used for the first time on the Dodge car produced by 1925.

During the period of 1927, an important design change was made for Dodge: smaller wheels and thicker tires were used to support the lower frame and body.

Although Dodge Company first introduced a six-cylinder advanced six-seater sedan for the higher-priced market, the dealer only sold 6.5438+0.55 million of the 6.5438+0.78 million cars produced by the company, and Dodge was in trouble.

Set up a branch

1928, Chrysler acquired Dodge Brothers.

Dodge Brothers became a division of Chrysler.

The merger of Chrysler and Dodge is beneficial to both sides of the company, and bankers think Chrysler is a reliable investor in Dodge.

Chrysler acquired a perfect sales team, a casting workshop and a forging workshop in Dodge Company.

At the same time, W-P- Chrysler also needs Dodge's reliable reputation and public business reputation.

Dodge leaders Tommy Tam and Chrysler both know each other's interests in the cooperation agreement, but they deliberately extend the negotiation time to attract people's attention.

With Chrysler's acquisition of Dodge taking effect, the company is fully qualified to become a competitor of General Motors (GM) and Ford.

Around the end of 1970s, Chrysler achieved remarkable success in the large van station wagon market, but there were still two factors that limited its sales growth.

First of all, although this model has always attached great importance to comfort, the driving feeling is similar to that of a truck; Second, they are too big for the garage of an ordinary American family.

In order to break through these two bottlenecks, Chrysler engineers are planning a simple, spacious, dynamic and stable car in their minds.

1983165438+1October 2nd, the first van was born in Winsor assembly plant in Ontario, Canada.

The original models include Plymouth Jetron, Dodge Caravan and Dodge Caravan C/V.

In the first year of market introduction, they sold 265,438+0,000 vehicles in the United States, 26% more than the expected profit balance point of 654,38+0.55 million vehicles.

At that time, the American economy was depressed, and Chrysler's overall operation was not ideal, so this brand-new van station wagon played a significant role in its comeback.

After 1987 landed in Europe, this car was named "MPV" by Europeans.

The emergence and spread of MPV concept.

Dodge has also become the backbone enterprise of Chrysler Automobile Company.

Main model

Dodge has developed into several vehicle series.

Among them, the car models mainly include Viper, Intrepid, Stealth, Elf, Shadow, Neon and Pony. SUV mainly includes durango, Dakota, Ram Truck and Ram.

Dart GT version

20 13 north american auto show has already started. As a local model, Dodge Dart has launched GT version, which has been reported before, but it has not been launched.

The current version of Dodge Dart GT is based on the platform of Alfa Romeo Giulietta.

Equipped with a 2.4-liter engine, it can explode 184 horsepower, matching 6-speed manual and 6-speed automatic gearbox.

At the same time, the choice of suspension has also been improved.

Dodge prefix is derived from Dodge brothers' surname Dodge; Ram graphic trademark properly reflects Dodge's dynamic, intelligent and enterprising, free and vigorous personality.

1914 On July 7, 2004 17, Dodge Motor Company was established. The company was founded by the founder john dodge (1864 ~ 1920) and holas Dodge (1868 ~ 65438+).

1886, the Dodgers moved to Detroit.

1897, Horace Dodge invented the dustproof bearing, and in the same year Dodge Brothers established Dodge Bicycle Company.

1900, Dodge Bicycle Company was acquired by Canadian National Bicycle Company, and Dodge Brothers obtained the patent right of $7,500 in cash and bearings.

190 1 year, Dodge Brothers founded a machinery factory to manufacture transmissions for Oz Automobile Factory.

1903, Dodge Brothers acquired a 0/0% stake in Ford Motor Company/kloc-0.

19 10, Dodge Brothers built a 24-acre manufacturing plant to consolidate its position as the world's largest supplier of auto parts.

19 14165438+1October14 The first dodge car rolled off the assembly line, which was dubbed Old Betsy.

19 14, Dodge Brothers built the first test track in America. John drove his two cars into a brick wall at a speed of 20 miles per hour and had an early preliminary car safety test.

19 15, a dodge car came up from the bottom of the Colorado grand canyon with its strong power.

19 16, the United States * * * ordered 250 dodge cars for General Pershing's expeditionary force, which was the first mechanized stormtrooper in history to hunt down Mexican robber Panchuvela.

19 18. In the European battlefield of World War I, General Pershing chose Dodge as his car.

1920, the Dodge brothers died one after another.

1921110. In October, Frederick Haynes of Haynes became the president of Dodge Company.

1922, Dodge launched the world's first all-steel car.

1924, the heirs of Dodge Brothers decided to sell their shares in the company.

1925, Dodge became the first American automobile manufacturer to set up a European factory; In the same year, Dodge first adopted vacuum brake wiper and painting technology.

1925, Dodge Company was sold to Bank of new york.

1926, Dodge introduced a brand-new five-channel main bearing four-cylinder engine.

1928, Dodge Motor Company was acquired by Chrysler Motor Company and became a branch of Chrysler Motor Company, benefiting both parties.

1928, Dodge first introduced a six-cylinder model.

1930, Dodge first launched an eight-cylinder model.

193 1 year, Chrysler founder walter chrysler personally chose the ram logo for Dodge.

/kloc-in the 1940s, Dodge produced 400,000 trucks and thousands of tanks for World War II.

1953, Dodge introduced 140 HP red Ram HEMIV8 engine; Dodge Coro assembled this engine and won the championship in the automobile fuel saving competition.

1954 Dodge was elected as the 500th sports car in India.

1956 Dodge introduced an obvious fin-shaped rear wing plate design and a torsion bar front suspension.

1958, Dodge adopted the EFI system.

1960, Dodge first introduced a car with a load-bearing body structure.

1960, Norma Thatcher drove the Dodge Dart at the speed of 19 1.8 mph in the famous Barnavia Salt Flat, setting three world records for the B-class supercharged engine coupe.

196 1, dodge adopts aluminum engine block.

1964, the dodge racing car equipped with HEMI dominated the NASCAR track, creating an era of high-powered racing.

1965, dodge cars produced a total of100000 vehicles.

1966, Dodge ChargerDaytona set a lap speed record of 322 km/h. ..

1967, the first R/T car appeared CORO R/T.

Hillman Hunter (also known as Dodge 1500 and Dodge Polara) was designed by Britain in the1970s. It was an early global car made in several countries.

1978, Dodge launched Omni and was elected as the European Car of the Year.

1980, Dodge RamCharger successfully participated in the Kenya Wildlife Park Rally.

1983, Dodge launched the world's first front-wheel drive van Dodge caravan.

1987, this kind of car landed in Europe and was named MPV (multi-purpose vehicle), from which the concept of MPV came into being and spread.

199 1 year, Dodge introduced the Viper RT/ 10 sports car and was elected as the 500th collar sports car in India.

1994, dodge launches neon.

1994, Dodge rebuilt a full-size American pickup truck.

1998, Chrysler Automobile Company merged with Daimler-Benz, and Dodge became an automobile division of Daimler-Chrysler Automobile Group.

Five years later, in 2003, Dodge resumed using the HEMI V8 engine.

In 2006, Dodge brand expanded to the international market, and successively launched Caliber and Nitro production cars and Avengers concept cars.

In 2007, Caliber won the best safety award in American crash test.