At this year's Guangzhou Auto Show, new energy vehicles have become the biggest attraction of various brand booths. Harvard, which announced its transformation into a "new energy SUV expert" in the second half of this year, is no exception. Haval H6 super hybrid DHT Gemini, Haval God beast DHT, the third masterpiece of dogs, Haval H-DOG and other models have appeared in the booth.
In particular, the arrival of Haval H-DOG, the first DHT-PHEV model of dog category, will further improve and enrich the product matrix of dog category, and create a continuous leading product force with "electric hybrid+light off-road" to fill the gap in the 3/4 scale new energy market.
According to Zhang Fuzhi, deputy general manager of Haval brand marketing, Haval H-DOG is another masterpiece of Haval New Energy and the only electric hybrid benchmark under the concept of urban light off-road created by Haval brand with innovative thinking. Its appearance marks the arrival of the era of light off-road electric hybrid power.
At the same time, in the whole new energy planning, after the overture of new energy transformation is started in 2022, on the occasion of Haval's tenth anniversary of the brand in 2023, its household SUV category and dog category will also launch more new energy vehicles, blowing the horn of new energy comprehensive attack.
The following is a complete interview:
Automobile sankei: Based on the current situation of the new energy market, can Harvard brand have the confidence to lead the market again? Can you talk about the future product planning?
Zhang Fuzhi: Holding the trump card of science and technology, Haval New Energy will surely return to the king.
Full of confidence in holding the trump card of technology: Thanks to the accumulation of Great Wall Motor, including a large amount of R&D technology investment, patent reserve and forest ecology, Haval brand holds the trump card of new energy technology, and has core technologies such as "Core A" power battery technology, hybrid architecture DHT technology, intelligent cockpit technology and intelligent driving technology to compete for the new energy track.
Haval new energy comes out in an all-round way: in 2022, the return of the king of Haval brand has already begun the transformation of new energy. In 2023, on the occasion of the tenth anniversary of the Haval brand, its household SUV category and dog category plan to launch a number of new energy vehicles, blowing the horn of the comprehensive advent of new energy.
Automobile sankei: As the third car of the dog category, what is the significance of the launch of Haval H-DOG for the Haval brand?
Zhang Fuzhi: 3/4 scale light off-road category re-evolved, creating an era of light off-road electric hybrid.
Category value: As the first DHT-PHEV model of dog category, Haval H-DOG has further improved and enriched the product matrix of dog category, and will build a continuous leading product strength with "electric hybrid+light off-road" to fill the gap in the 3/4 scale new energy market.
Market value: Haval H-DOG is another masterpiece of Haval New Energy, and it is also the only electric hybrid benchmark under the concept of urban light off-road created by Haval brand with innovative thinking. Its appearance also marks the arrival of the era of light off-road electric hybrid.
Automobile sankei: with Haval H dog, there are already three cars. What is their positioning and division of labor?
Zhang Fuzhi: The positioning and coordination of these three cars are to meet the needs of different users.
The three models have the same 3/4 family genes, and meet different scenarios and emotional needs of users according to different target audiences. The launch of Haval H-DOG will help the dog category to form a brand-new product matrix and further strengthen the product layout of Haval brand in the new energy market.
Big dog-the tide plays with new travel companions, and the workplace experience school realizes the balance between career struggle and life and entertainment;
Big dog hunting version-more "wild" and more interesting, urban struggle coffee achieves a balance between value pursuit and spiritual satisfaction;
Cool dog-cool car, a bold young man, the single Z generation has achieved a balance between survival instinct and cool personality;
H-dog- leads the wild car life, and family instructors achieve a balance between family responsibilities and self-esteem.
Automobile sankei: Haval H-DOG was unveiled at Chengdu Auto Show. This time, we were very happy to see its interior at the Guangzhou Auto Show. What are the advantages of this interior compared with the traditional off-road SUV?
Zhang Fuzhi: The interior design is both practical and exquisite, and the seat redefines the comfort benchmark of hard-core models.
Exquisite: The interior design of the traditional off-road SUV is relatively simple, only ensuring the most basic riding needs of users, and the interior is relatively rough. Haval H-DOG first retains the off-road function setting, but it is more exquisite in presentation form, which is more in line with the car demand of urban consumers.
Strengthening the off-road handle, based on the consideration of off-road comfort, the maximum load-bearing tension is 45KG, which improves the off-road stability of drivers and passengers.
Multifunctional physical buttons are more suitable for the operability, convenience and safety of off-road scenes.
Avionics gear, full of mechanical sense, grip close to the palm of your hand, as if you were in the engine room while driving.
The storage slot in the upper part of the glove box can not only facilitate temporary storage in various trips, but also meet the grasping needs of the co-pilot when bumping.
Comfort: The comfort of traditional off-road SUV has been criticized. The appearance of Haval H-DOG broke the inherent cognition of traditional off-road, which not only met the hard-core requirements of off-road enthusiasts, but also improved the ride comfort. Its cleverly designed seats will redefine the comfort benchmark of hard-core models.
The wings wrap the seat more "close-fitting"
Designed according to SAE95% ergonomic standard, it is higher than the average height of men in China (17+cm).
The rear backrest can be adjusted in 27 and 3 1 stages, providing consistent comfort for passengers with different body shapes or sitting postures.
Automobile production: Haval H-DOG focuses on electric hybrid light off-road. What are its core product advantages?
Zhang Fuzhi: Combining the needs of target users' life scenes, we will build a product value system that can be used in cities, fields and electricity.
Advanced power performance: Haval H-DOG adopts 1.5T+2-speed DHT-PHEV powertrain, providing users with long/short battery life versions, meeting users' comprehensive vehicle requirements of "strong power, low fuel consumption, long battery life and convenient charging".
4B 15D 1.5T turbocharged engine+2nd gear DHT-PHEV powertrain
The total power is 240kW and the total torque is 530 N m. It is planned to launch different versions of 50- 100KM(NEDC), and the comprehensive battery life can reach up to 1000km+, which supports fast charging mode without worrying about recharging energy and battery life anxiety.
Tidal field travel strength: As the latest masterpiece of dog 3/4 scale car, H-DOG has the strongest off-road vehicle body parameters of its class, as well as exclusive personalized tidal field equipment, to create a tougher product strength and style.
The strongest cross-country performance at the same level: approach angle 24, departure angle 30, longitudinal passing angle19, minimum ground clearance 200mm, maximum wading depth 560mm；;
The best axle length ratio at the same level: the short axle length is suspended, the long wheelbase is 28 10mm, and the vehicle length is 4705mm, which creates an axle length ratio of 0.597 ahead of the same level and creates more space for the whole family to travel;
The seat is spacious and comfortable: the seat is wrapped with wings, which fits the body better and provides a more comfortable driving experience. The back of the rear seat supports multi-angle adjustment to create a sofa-level rear seat for comfortable driving.
Exclusive design of camping mosquito repellent lamp: the first camping mosquito repellent lamp in the industry, with mosquito repellent/lighting /SOS strobe signal lamp and other modes, easy to use.