In the 198s, when everyone was still struggling for a million-dollar household, he already had millions of assets. In the 199s, while Ma Huateng was looking for investment everywhere, he spent tens of millions of dollars to buy private jets abroad, and then he even said that he would build the world's tallest building "City of the Sky" with 838 meters in 1 months.
He is the arrogant boss from Hunan-Zhang Yue, the helmsman of Yuanda Group. From an art teacher to a billionaire, from a team of several people to an industry leader, his journey is also quite legendary.
Many well-known industry leaders are not rich children, have no background and connections. They have experienced the changes in the world and suffered various setbacks in the process of starting a business, but they have also cultivated their keen business intuition and action, even Zhang Yue, who was dubbed "arrogant" by the media.
In 196, Zhang Yue was born in an ordinary family in Chenzhou, Hunan Province. His parents were honest migrant workers, and they didn't have high expectations for their children. They only hoped that their son could spend this life safely.
Zhang Yue, who grew up in this family environment, has a lively temper and always has some "deviant" ideas.
Zhang Yue likes painting very much. With her outstanding painters, she was successfully admitted to the art major of the local teachers' college. After graduating from school, she successfully entered a school as an art teacher. She thought that she would live a fixed life from now on, but she didn't want a wave of reform to sweep through.
In 198s, due to the continuous advancement of reform and opening up, more and more people were dissatisfied with the living conditions at that time, so they gave up their jobs in their hometown and went into business to make money.
Zhang Yue was also influenced by this wave. He thought he was still young and didn't want to live a life of looking at the end at a glance. Even if he failed in the end, he had no regrets, so he resolutely quit his job as an iron rice bowl despite repeated dissuasion from his family.
After going to sea, Zhang Yue worked in many industries. He started an advertising company, sold motorcycles, worked as a small vendor and opened a small restaurant.
Over the past few years, although I haven't made a lot of money, I still have a small gain. Moreover, after years of experience in business, I have also exercised Zhang Yue's extraordinary market acumen.
One year, when the south was suddenly hit by a cold wave, Zhang Yue had no choice but to take his elderly parents to the north. It was this decision that changed Zhang Yue's life track.
After coming to the north, Zhang Yue saw the heating for the first time. While observing it strangely, he silently thought, "Why can't there be such a good thing in the south?" Zhang Yue not only had a brainwave, "Hey, I can just take this equipment to the south."
But when friends in the north knew about Zhang Yue's idea, they dissuaded Zhang Yue. "There have been several explosions in pressure boilers in the north this year, and now no one wants to do this business. If something happens, you can't afford it."
But Zhang Yue thinks this is a business opportunity. "It's the machine that doesn't work, and it's not the matter that doesn't work. Just do the machine well." After listening to it, my friends felt that Zhang Yue was whimsical. "You want to be a machine as an art student. How is it possible?"
But the friend's questioning didn't dispel Zhang Yue's idea, and then he found his younger brother who was studying thermal engineering at Harbin Institute of Technology.
with the joining of my younger brother, the two of them worked hard for several months, and finally developed a "pressureless boiler" in 1988. Later, he joined his younger brother in a joint venture of 3, yuan to set up the "Yuanda Thermal Engineering Research Institute" and applied for a patent for the "pressureless boiler" developed by them.
After getting this patent, Zhang Yue and his younger brother didn't go around the streets to promote their products as before, but promoted their products on a large scale. After that, they sat in the office and drank tea, and received a lot of orders. When the merchants maliciously suppressed the price, they were even more emboldened. "We have a lot of orders now, so you can't book them!"
In this way, in just a few months, this patent brought 1 million benefits to the two people. You know, in those days, a worker's salary was only tens of dollars a month, which shows how successful they were at that time.
If Zhang Yue had listened to his family's arrangement and continued to be an art teacher, maybe he would have been stuck in that small mountain village all his life, and he wouldn't have a wonderful life like now.
after getting the first bucket of funds, the two brothers didn't sit idle, but continued to look for new business opportunities.
With the gradual saturation of the market, the pressureless boiler industry is also in a state of malaise, so the two brothers began to move to other industries. At this time, Zhang Yue thought that "it is a little hot in winter, so there should be refrigeration in summer", so Zhang Yue turned his attention to the air conditioning industry.
Then they set up "Yuanda Air Conditioning Company". At that time, due to technical limitations, the company did not immediately launch products, but devoted itself to research for one year before developing the first direct-fired engine in the domestic central air-conditioning industry in 1992, and the Zhang brothers also became the leaders in the industry.
In this year, the first problem that the Zhang brothers faced was the technical problem of "lithium bromide refrigeration and heating". Because Zhang Yue had always been aware of environmental protection in his heart, he hoped that this technology could save electricity and reduce the pollution caused by freon.
However, there are not many professional books to learn from this technology, so the two brothers can only explore it a little bit by their own steps, and simply God helps those who help themselves. This technical difficulty was overcome by them.
In 1996, Yuanda had become a household name of air-conditioning brand, and there was no other enterprise in the industry to match it. Moreover, with advanced technology, Zhang Yue also made a lot of money.
Through the continuous efforts of Zhang Yue and his younger brother, the "grand blueprint" has gradually taken shape. Some people say that Zhang Yue's success is because he knows how to be unconventional and always thinks of novel things. To this, Zhang Yue replied, "It is not because I am unconventional, but because I can jump out of the thinking circle and think out what everyone needs first."
Throughout history, every legendary figure broke away from the checks and balances of contemporary thinking, split the boundaries of thinking with his own sharp blade, and took the courage to be the leader of the times to look for opportunities invisible to the world.
Zhang Yue was dubbed "arrogant" because he spent 7 million dollars in the United States to buy himself a private business jet.
The cause of the incident was a heavy snow in 1996. At that time, Zhang Yue was on his way to a meeting in other places. When he arrived at the Beijing airport, all other flights had already taken off, except that his flight was first told that the plane took off late, and then said that the plane could not take off because of the heavy snow, so the flight was cancelled.
This made Zhang Yue, who had been waiting for a long time, even more annoyed. So a month later, Zhang Yue came to the United States to choose a private jet for himself. Zhang Yue, who was worried about whether buying a private jet would be ostentatious, learned that foreign tycoons would buy private jets in order to improve work efficiency, and Zhang Yue did not have so many worries.
With a wave of his hand, he booked a plane and paid 7 million dollars on the spot, thus Zhang Yue became the first person to own a private jet in the 199s. In the following years, Zhang Yue successively bought seven private jets for himself.
After experiencing the feeling of free flight, Zhang Yue began to challenge himself again. He wanted to be the first boss in China who could fly a plane, so through continuous learning, in 1997, Zhang Yue got the first private helicopter driver's license in China.
Zhang Yue loves not only airplanes, but also sports cars. It is said that he has a parking lot of more than 3 square meters, which is filled with various brands and types of luxury cars, including extended Lincoln, Rolls Royce and Porsche.
After Zhang Yuehao threw the plane, many people criticized Zhang Yue for being too ostentatious, but Zhang Yue turned a deaf ear to it. "Rich people abroad can buy it, so why can't I buy it?".
Some people think that Zhang Yue's move is to make everyone pay attention to him, and then promote the lofty air-conditioning brand.
But no matter what the purpose is, Zhang Yue's "Hao" is still recognized by everyone. After all, at that time, Liu Dongqiang and Ma Huateng were still typing on the keyboard, while Zhang Yue already had hundreds of millions of assets, and even made the global rich list. That year, he was only 37 years old.
But just when everyone marveled at Zhang Yue's achievement, Zhang Yue was uncharacteristic and publicly shouted, "If anyone buys a private jet again in the future, I will definitely teach him a lesson!"
When I went to a meeting in Singapore again, Zhang Yue casually threw a piece of garbage, so he was approached by the local environmental manager, and Zhang Yue was punished with garbage recycling and S $2,.
At that time, Zhang Yue felt incredible. "Because of a piece of garbage, he looked for me everywhere?" But Zhang Yue's friend explained to him that "Singapore pays great attention to protecting the environment, and people never litter, so the water in Singapore is clear and the air is fresh, and people here take good care of their homes".
Zhang Yue was also infected by the environmental awareness of the people in Singapore. He said, "This incident touched me very much. I found that even companies in Singapore take environmental protection as their concept, and I feel very good."
So soon after returning to China, Zhang Yue decided to set up his company's concept as an environmental protection company, so a mighty enterprise transformation began.
In the early days, Zhang Yue turned his attention to the air conditioning industry. According to his investigation, most of the air conditioners at that time were oil-fired air conditioners, and burning oil was both a waste of resources and not environmentally friendly, so after continuous exploration, he finally developed a non-electric air conditioner using waste heat as energy.
After that, Yuanda developed the first central air conditioner in China. This air conditioner was produced and sold in more than 6 countries, especially in Europe and America, and won the first place in the market share, with an annual output value of 2 billion yuan.
In 28, Yuanda even launched a "clean new fan", claiming that this product is "the highest level low-consumption fan in the world", claiming that as long as there is this fan, even if the house has never been occupied, it can remain spotless.
In many subsequent interviews, Zhang Yue also permeated the concept of environmental protection. He said, "
Environmental protection has always been what I am doing and talking about. The concept of environmental protection has not only been integrated into my life, but even our products have been given the burden of environmental protection. People's consumption level is getting higher and higher. If we don't adjust our products, how much harm will it cause, so what I am doing now is the most energy-saving and environmentally friendly.
In response to this remark, many people sarcastically said, "Is your private jet environmentally friendly? Is the luxury car you drive environmentally friendly? Doing things that are not environmentally friendly, but calling on others to be environmentally friendly. "
In response to external doubts, Zhang Yue publicly stated, "When I knew that it would take eight trees 6 years to absorb the carbon dioxide emitted by my private jet from Changsha to Beijing for more than 3, kilometers, I would never fly it again."
Because of his awareness of environmental protection, Fortune magazine named him one of the global environmental protection leaders.
After the enterprise reform, Zhang Yue had a bold idea. He felt that the consumption of the construction industry produced a lot of waste.
So he claimed that he would build the world's tallest building with a height of 838 meters with his company's environmentally-friendly building materials within 1 months.
once completed, this building will be 1 meters higher than the existing tallest building-Burj Khalifa, and the total cost will be as high as 9 billion. It can accommodate 3, people indoors at the same time, and it can resist earthquakes of Grade 9. Zhang Yue also proposed that this building will be a microcosm of the present society, including offices, houses, supermarkets, hospitals, schools and even a pedestrian street. Zhang Yue even named this building "Sky".
after the plan was put forward, some people praised it for its ideas and courage; Some people also questioned that he was eyeballing; Some people even say that Zhang Yue wants to build the tallest building in the world, which is simply too arrogant.
However, no matter what the outside world said, in the next four years, Zhang Yue mobilized hundreds of researchers, and invested a lot in researching new materials.
In the past four years, Zhang Yue has been running back and forth between the company and the venue like a spinning top.
But in the end, there are still many practical problems in front of us, such as what to do in case of fire in such a tall building. We should know that the rescue ladder is only 112 meters, while this building is 838 meters, so the "Sky City" project was stopped by all measures.
Although the project was stopped, Zhang Yue's architectural dream did not stop. At the time of the 21 World Expo, Yuanda, as the only private enterprise, built a 6-storey building covering an area of 2,4 square meters in just one day.
The materials used in this building are all environmentally-friendly materials developed by Yuanda, and the building also has the function of disassembly and assembly, and the garbage generated is 1% of that of previous buildings. After that, this building was named "Yuanda Pavilion".
Perhaps it was this success that once again ignited Zhang Yue's idea of "the city of the sky". In the following years, Zhang Yue first spent 5 million yuan to buy a piece of land, then reapplied for the project with the government, and finally got the government's approval in 215.
So in April, 215, Broad Group took only 19 days, and a 57-story building rose from the ground. There were not only nursing homes and kindergartens, but also a pedestrian street nearly 4 meters long, which was called a mini version of "City of the Sky".
Today, Yuanda has entered the market in an all-round way. The Group has more than 5 patents and passed 27 international authoritative certifications. With the continuous development of the company, Zhang Yue's worth has reached tens of billions.
The legend of Zhang Yue is that he never gives in to reality, he dares to challenge when facing difficulties, he dares to overthrow conventions, he knows how to innovate when facing obsolescence, and he always remembers his responsibilities after his career is successful.
In order to protect the future of his children and grandchildren, he never cares about the environment for temporary convenience, but he is ambitious.