? What exactly should I do? Let's take a look at what the book "New Generation Business Model" says.
I. Evaluation of business model
? SWOT analysis method will be used in business model evaluation to evaluate the strengths (S), weaknesses (W), opportunities (O) and threats (T) of your business model, and to help you evaluate each module of the business model canvas. The evaluation of business model needs to be cross-evaluated from the perspective of individual factors and the whole, and the business model is divided into four quadrants: external addition = opportunity, internal addition = advantage, external subtraction = threat and internal subtraction = disadvantage.
? If we use SWOT analysis to evaluate the business model, we need to analyze the nine modules of the business model in detail: important cooperation, key business, core resources, value proposition, customer relationship, channel access, customer segmentation, cost structure and income source, and find out the opportunities, advantages, threats and disadvantages of each module.
After you find this, you can improve it. How to improve? Let's look at the next part: look at the blue ocean strategy from the perspective of business model.
Second, look at the blue ocean strategy from the perspective of business model.
? The goal of Blue Ocean Strategy+Business Model Canvas is to increase value while reducing costs. There are two ways to achieve this goal: cutting or deleting low-value functions or services to reduce costs, and enhancing or creating high-value functions or services that have little impact on costs. These are the four action frameworks of the Blue Ocean Strategy:
What are the long-term competitive elements to delete?
What elements need to be upgraded to industry standards?
What elements need to be cut below industry standards?
What elements have been created that have never been discovered or proposed?
Let's look at two classic cases, which well apply the four action frameworks of the Blue Ocean Strategy to analyze the business model from three different angles: cost, value proposition and customer base:
1, Cirque du Soleil
? Cirque du Soleil is a circus that focuses on animal performances and star performances, and its main customers are family audiences. Cirque du Soleil analyzed the Blue Ocean Strategy+Business Model Canvas, and sorted out what it needed to improve.
First of all, the four action frames show how Cirque du Soleil "combs" the value proposition of traditional circus business. Its customer base has changed from traditional circus family audience to opera fans and more exquisite entertainment audience, so it has deleted high-cost elements, such as animals and star actors, and added other elements, such as theme performances, artistic atmosphere and selected music. At the same time, Cirque du Soleil has created a fine environment and unique venues, deleted the performances of star actors and animals, and also deleted the multi-functional performance venues of discount tickets and aisles, which reduced costs, raised fares and brought more income. This is a very successful business case, which is worth learning from.
Four. Content of the framework for action
Delete the discount tickets for star performances, animal performances, aisles and multi-functional performance venues.
Reduce laughter and humor, reduce excitement and adventure.
Enhance the unique place
Create theme performances, excellent environment, various products, music and dance.
2. Nintendo Wii
? Nintendo is a world-renowned entertainment manufacturer, one of the three giants in the video game industry and the pioneer of modern video game industry. Its main business is to develop and distribute the software and hardware of home game machines and handheld game machines.
Nintendo believes that game consoles don't need leading capabilities and performance. Therefore, through the analysis of the four action structures, Nintendo's new business model will shift its focus from "hardcore" fans to casual players. Because casual players demand more entertainment effects, the company can reduce the performance of the game machine, increase the motion control function and create more fun. Cancel the development of cutting-edge chips, subsidies for game consoles and so on. This reduces the cost and greatly increases the profit.
Four. Content of the framework for action
Delete first-class chip development, new patented technology, high-performance and high-quality game consoles, "hardcore" players, game development and game console subsidies.
Reduce the production cost and technology development cost of the game machine.
Maintain the same royalties for game developers, retailers and game developers.
Create ready-made hardware manufacturers, motion control technology, motion control games, fun and team experience, leisure players and home markets, and sales profits of game machines.
? Through the above two classic cases, we can clearly see that the blue ocean strategy+business model canvas is a good analysis tool. It uses the four action frames of the Blue Ocean Strategy, and analyzes the business model by combining the cost, value proposition and customer group of the business model canvas, which helps us to reduce the cost and enhance the value, so that we can analyze the innovative scheme of the business model more systematically and comprehensively.
? If you follow the above two analyses, you can know whether your business model is reliable or not, and what needs to be improved, so you don't have to be afraid to compete with other enterprises.