1: Chanzhen
2: THE FACE SHOP
3: Laneige
4: MISSHA
5: ETUDE (Aili) Cosmetics
6: DEOPROCE (Samsung) Cosmetics
7: VOV Cosmetics
8: LOVE (Yongai) Cosmetics
p>9: DODO (Duoduo) Cosmetics
10: LG/Butterfly Makeup
1: Charming - definitely a first-line brand in South Korea and the first to enter Japan For Korean brands in the cosmetics market, you must know that Japan is a powerful country in cosmetics. It does not have considerable strength and it is difficult to break into its market. Because Chanjin only produces skin care products, the production scale and output are not large, but in South Korea there is a "Korean brand". "The No. 1 brand of women's cosmetics". It is the first Korean cosmetics brand to obtain sales license in the Japanese market. Well-known products: New Conditioning Cream, Ginkgo Facial Cleanser
2: THE FACE SHOP Cosmetics: South Korea's 2004, 2005 sales champion.
Brand introduction:
Naturalism and simple style ~ The Face Shop, the most popular brand in South Korea!
South Korea’s new popular product, which is made of pure plant and fruit ingredients, is very popular among young people, and its excellent quality and moderate price have quickly occupied the market. From "Stairway to Heaven" Kwon Sang-woo, who plays Sung Joon, is the spokesperson~
The Face Shop is a very popular brand among young people in South Korea. Because of its exquisite quality and moderate price (usually divided into three levels: mass, mid-range and high-end), it has become the most popular brand in South Korea right after it was launched.
The core concept of the brand is "naturalstory", which means "natural story". Adhering to the consistent health care philosophy of Koreans, products made from the essence of fruits and plants are pure, refreshing and fragrant. When you walk into its store with white as the main color, you can smell the fresh smell of jungle, mountain spring and orchard.
The Face Shop’s flagship products (which have been proven to be very successful in the Korean market) include a variety of pure plant formula cosmetics, fruit masks, and skin care products (Calendula series)
Alps Series: citrus series, pore care series, plant whitening series, anti-radiation and free radical lotus series, mild and affordable rice series, etc.) eye cream, essence; conditioning cream and body care products, etc.
3: Laneige-Pacific Group is produced by Amore Group, the international cosmetics company that ranks first in South Korea and among the top 20 cosmetics in the world. It is undoubtedly the beauty secret of Korean women. It is currently the top three cosmetics in South Korea's female cosmetics market share.
4: MISSHA - An introduction to Korean cosmetics brand: introduction of cute Korean makeup MISSHA (picture)
MISSHA is one of the many brands of South Korea's Able C&C Cosmetics Group. Able C&C is a Korean cosmetics brand. The fourth largest cosmetics group (after Amore Pacific, LG and Curena). Sales began on the self-built women's website in 2000. Through interaction with members and word of mouth, parallel store sales began in 2002, becoming an ideal brand in the minds of female consumers. Currently, there are 2.1 million online members and 1.8 million store members.
Celebrity endorsement
Previously, the popular Korean actor Won Bin was invited to endorse.
MISSHA believes that "daily necessities do not have to be expensive" because customers use them every day and the products are of good quality and affordable prices, so they will not be a burden. Therefore, MISSHA takes "Quality Base" as its brand slogan and insists on providing customers with fashionable and stable beauty products at the most reasonable prices.
Reliable quality
From the product planning stage, we listen to the opinions of beautynet network members and produce products after frequent and rigorous evaluations, and use the three ingredients of moisturizing, astringent, and whitening effects. Three kinds of natural plant extracts (Wuxingcao, Mulberry bark, Polygonum multiflorum) are the basic ingredients. All products are practical plant raw materials, with the basic concepts of environmental friendliness and naturalism. The following is an introduction to some MISSHA related products that I provide to you who love beauty. If you like it, come and take a look.
5: ETUDE (Ai Li) cosmetics: famous for its makeup.
6: DEOPROCE (Samsung) cosmetics
Brand introduction Deoproce is a brand under Samsung
The logo of this brand is a rose, which is The products advertised by Song Hye Kyo are excellent and the prices are very approachable.
They are also famous for their natural products without any chemical additives.
In the past, Deoproce has been producing stickers for other companies. The famous Laneige facial masks are actually produced by their company. In recent years, Samsung Group has begun to get involved in the cosmetics industry, because Deoproce’s products are of high quality, but not A relatively good brand first came into the sight of Samsung Group. Later, the two companies cooperated to launch the Samsung Deoproce series of cosmetics, and the product quality is guaranteed by Samsung's insurance company, so you can definitely rest assured~! Samsung will not destroy its own brand~
7: VOV Cosmetics: With the popularity of "Korean Wave" in the 21st century, Korean cosmetics are popular among fashionable girls in the country and have become proof of their taste. People are amazed by the beautiful faces, smooth snow-like skin and colorful and fashionable makeup of Korean girls who are also oriental women. Korean beauty skin care products and makeup have become elixirs that beauty lovers rush to buy. Korean cosmetics and makeup are borrowed from This "Korean Wave" has invaded the living space of every beauty-loving family. As one of the three major brands in South Korea, "vov" has become a household name. South Korea's "vov" is a well-known brand with a history of nearly 40 years. Products are constantly being introduced, leading the beauty and cosmetics trend in Korea and even Asia. South Korea's "vov" has become the most popular beauty, skin care and make-up brand in South Korea and even in Asia. Its excellent quality has conquered countless consumers, bringing fashionable colors to their fingertips, avant-garde yet sweet and gentle temperament, perfect The unique packaging, delicate and efficient texture, and calm and elegant smell highlight the uniqueness and excellence of Korean "vov" everywhere. It plays a decisive role in the Korean beauty and cosmetics fashion industry and is a must-choose brand for Korean fashion and beauty lovers; In mainland China, "vov" is also an excellent product for shaping fashion taste. Girls can take out "vov" makeup and skin care products at any time in their cosmetic bags, which is enough to win them face and the envy of others.
VOV ranks among the three well-known cosmetics brands in South Korea and has become one of the most popular beauty, skin care and makeup brands in South Korea and even Asia. Its excellent quality has conquered countless consumers. It brings fashionable colors to your fingertips, is avant-garde yet has a sweet and gentle temperament, perfectly personalized packaging, delicate and efficient texture, and a calm and elegant smell...it highlights the uniqueness and excellence of Korean VOV everywhere. It is a must-have product for Korean girls.
VoV is represented by Korean star Moon Geun-young as an advertising agent:
8: LOVE cosmetics:
Brand introduction: LOVE is Korea’s No. A brand under the Amore Group, a cosmetics company, has 12% of the market share in South Korea. It follows the path of affordable prices and its products containing many plant ingredients are natural and mild, and have become the first choice of many people.
Yongai Introduction: An excellent cosmetics company founded in 1988, it has attached great importance to the development of high-quality products from the beginning, and has paid more attention to the pursuit of sincere consumer satisfaction. Through continuous efforts, in just 10 years, Yongai's total sales have increased It has leapt to the top of the Korean cosmetics industry. In 1997 and 1998, Yong-ae was rated as the "No. 1 product in customer satisfaction" by consumers for two consecutive years. As the only cosmetics, Yong-ae products were successively rated by the two largest newspapers in South Korea, "Chosun Ilbo". " and "Dong-A Ilbo" rated it as the "50th anniversary best-selling product" in South Korea, with a market share of 12% in South Korea.
Entering the 21st century, Yongai starts from the continuous development of a series of specialized cosmetics. Only its whitening and wrinkle-reducing products are in the United States and Japan, and has obtained 5 licensed export patents.
9: DODO (Duoduo) Cosmetics
Occupied a place in the cosmetics market with color cosmetics,
Dodo’s major events:
1989 Founded in Seoul in October, founder Lin Rongcheng.
In 1990, the products produced by dodo were designated as cosmetics brands for hosts by major Korean TV stations KBS, MBS, and SBS.
In October 1993, Dodo Company launched the "BEAU-TEMPS" series of cosmetics brands and set up stores in high-end department stores in South Korea. (Such stores in South Korea mainly sell imported brands and rarely sell them. domestic products).
BEAU-TEMPS's full range of products are all manufactured by famous cosmetics companies in France, Germany, Italy, Japan, etc.). "BEAU-TEMPS" has become the highest-end product in South Korea Cosmetics brand.
In January 1997, Dodo established an art academy to train professional makeup artists. In June, "BEAU-TEMPS" became popular in the European market. In April 1998, Dodo products were imported from Italy. The expo was greatly welcomed. In June, dodo was invited to launch a makeup class program on China Central Television and launched the CINEORA brand. In August, dodo launched the "U2B+" brand. In October dodo participated in the China Guangzhou Trade Fair.
In January 1999, dodo participated in the International Makeup Competition held in Milan and won the championship. Companies participating in the competition include (Procter & Gamble), MAKE UP forOREVER, shisheido (Shiseido), SHU UEMURA (Shu Uemura)... waiting
famous cosmetics companies. In March, dodo company launched the most famous PALGANTONG (Korean translation of "red box") so far
MAKE-UP, which means red lover, with THEATRICAL POWDER (theatrical actor loose powder) on the box. Popular in Korea and Japan. Among them, 300,000 pieces of 10-gram loose powder are exported to Japan every month. In August, “U2B+” entered the U.S. market
In September, dodo Beijing Art School was established. In November dodo participated in the Hong Kong International Cosmetics Exhibition and was well received. In December, PALGANTONG POWDER was rated as the best-selling product by Korea Daily News and many TV media. Dodo's sales that month reached 50 billion won (equivalent to about RMB4 billion).
In February 2000, dodo launched the ISOKEIM brand and was endorsed by Li Yingai. In March, dodo Beijing Art School established a branch branch. In May, dodo established a product R&D center and became one of the few companies with independent R&D centers.
In May, dodo sponsored the Korean team to participate in the Sydney Olympics.
In November, dodo cosmetics company was established as dodo group company, with Lin Rongcheng as chairman. In December dodo launched PALGANTONG Fania.
In May 2001, dodo launched the GUEN brand.
In October 2003, dodo launched CELLIO, PASCO, IO2, PABIO and other brands.
In January 2009, dodo successfully opened its Xidan Cultural Plaza store in Beijing, China.
DODO is now the largest cosmetics company in South Korea. The cosmetics it produces are very famous, and "Red Lover Actor Powder" is one of the most famous products of the brand.
It is a must-have loose powder for every Korean beauty star! The image spokesperson of this brand is - Ha Lixiu, and this product has become a hot seller due to her endorsement! !
10: LG/Butterfly Makeup, a high-end product like Chanzhen and Laneige
Some Korean cosmetics
Mid-range: Laneige, Chanzhen, Lanc?me Butterfly Makeup, MISSHA Etude
Low-end: THE FACE SHOP VOV DODO SKIN FOOD
Medium-high: IOPE hera Han Lixiu Jade Beauty Dona Xian Gao Liyana's Hope
High-end: Sulwhasoo< /p>
Each brand has its own star products, such as Ali’s mascara, DODO’s actor loose powder, etc. I won’t go into detail one by one