At present, Black & Decker Kitchen and Bathroom Production Industrial Park covers an area of 400,000 square meters, and has a series of products such as range hoods, gas stoves, disinfection cabinets, gas water heaters, electric water heaters, steaming and washing, wall-hung boilers, integrated kitchen appliances and water purifiers. To meet the comprehensive demand of consumers for kitchen and bathroom products.
Black & Decker's kitchen and bathroom production capacity is in a leading position in the industry, with 60 automatic assembly production lines, advanced equipment such as laser welding machine, laser cutting machine, energy storage welding machine, numerical control sheet metal forming equipment, automatic logistics transportation system, automatic spraying pretreatment production line and so on. The overall production level has formed a professional, standardized, intensive and scientific scale.
For a long time, Black & Decker has adhered to technological innovation and attached importance to product research and development, and obtained more than 0/000 national patents/kloc-and passed the nationally recognized high-tech enterprises and enterprise technology research and development centers. Black & decker's "ultra-thin" hood (China design patent, patent number ZL202 1305230 19.5), three-generation phoenix fire combustion technology for cooking stoves (China design patent, patent number ZL20 1930337696.0) and hood "three-cavity smoke control".
With the needs of consumption upgrading and enterprise development, in 20 18, Black & Decker Kitchen and Bathroom carried out a brand-new brand strategy upgrade, determined the brand positioning of "global professional kitchen and bathroom", and put forward the brand proposition of "126 countries", moving from professional field to global specialty, and further promoting the brand globalization strategy. In 2022, celebrity endorsements were restarted, and Kenny Lin, the dream of 900 million girls, was signed as the brand image spokesperson of Black & Decker, which started the brand rejuvenation and upgrading, and put forward the brand concept of "rejuvenation and perfection".
At the same time of rapid development, Black & Decker Kitchen & Bathroom has been actively undertaking corporate social responsibilities and actively participating in various public welfare actions. Together with Netease, it has established the public welfare activities of "dream for children" and "get up and go home easily" during the Spring Festival, calling on caring people from all walks of life to join the public welfare team and spread more positive energy with practical actions!
As a global professional kitchen and bathroom, Black & Decker Kitchen and Bathroom will continue to uphold the core values of "customer first, forge ahead, efficient cooperation, * * winning and craftsman spirit", adhere to the professional quality and technological innovation synchronized with the world, bring more excellent experiences to consumers, stimulate more fun in life, and strive to become a kitchen and bathroom brand trusted by global consumers!