First of all, for the broad audience, the star-shaped communication mode of scholars is beneficial for them to enjoy the achievements of academic research. Liang Qichao said: Learning is the public instrument of the world, so learning should not only stay on the bookshelf, nor should it be the patent of a few people. Scientific and technological research achievements should be transformed into production fields, and academic achievements in the humanities and social fields also need to be planted in the soil of the masses. Scholars go out of their study, make use of television and internet to spread more widely, break the time and space restrictions, let people from different regions enjoy academic achievements, and explain and expound classics to the public in plain language, which is conducive to people's better understanding of profound academic content, thus realizing the accumulation of knowledge and the improvement of literacy.
Secondly, for scholars, communicating with the public through modern media is conducive to narrowing the distance between scholars and audiences. Compared with the traditional way of academic communication, the celebrity effect of The Scholars brings face-to-face communication with the audience, and academics and scholars are always concerned by the public. In close communication with the public, the public's understanding and views on academic achievements can be directly reflected to scholars, providing experience and thinking for academic research and academic exchanges. A high degree of concern also urges scholars to study academics more rigorously and spread academic achievements harder.
Finally, for the academic itself. Scholars participate in social activities and dialogue with the public through mass media. While educating the people, they also accept the screening and evaluation of the people, and are questioned and tested by other scholars in the same field. In this process of continuous evaluation and testing, academics will have more vigorous vitality and the soil for academics to take root will be broader.