Challenge Cup Business Plan (1)
1. Market Analysis
For a long time, domestic residents have been dissatisfied with "kitchen" and "kitchen" due to their low living standards. The consumption of small household appliances whose main service target is "bathroom" is very small. According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the number in European and American countries is as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bath heaters in the country. Domestic sales in 2018 were estimated at 4 million units, 5.5 million units in 2017, and 7 million units in 2017, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (** years). Domestic consumers’ recognition of bathroom heaters reaches 82%, and the market space is huge.
Bath heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had sales of 260 million yuan in 2004, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories. Most of them are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge.
Compared with the bathroom heater and heater market, the sales market of this product is at least 5-1 billion yuan.
We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
(The above data comes from "Consumer Daily" and China Household Electrical Appliances Association)
2. Our goal
Our goal is to produce in 2006 After producing samples and entering the market, we have developed 10-15 agents at or above the prefectural level, with sales of more than 2 million yuan. Sales reached 5 million in 2007 and 20 million in 2008, with profit margins maintained at 30-50.
3. Use of funds
Since this product has never been on the market before, the initial investment in sample trial production, mold development and other expenses is relatively large, estimated at 100,000-150,000 yuan;
Various certifications, licenses, trademarks: 50,000 yuan;
Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 100,000 yuan;
Rent, water and electricity bills, staff wages (half a year): 150,000 yuan;
Participation in exhibitions, advertising fees: 100,000 yuan;
Small batch production cost (5,000 pieces): 200,000--250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
IV. Product Cost and Profit Analysis
In order to save costs and reduce investment risks, the initial small batch production will mainly be outsourced processing, and production equipment will not be purchased for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts with a price of 15 yuan. In addition to product packaging, wiring screws, shipping costs, etc., the total cost is 40 yuan. the following.
The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that the investment can be recovered and a slight profit will be made in two years.
(The above data is from the surveyed spare parts dealers, and there is the possibility of downward fluctuation)
5. Sales prospects
There is currently no similar product on the market Products, product sales pressure is less. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.
6. Cooperation plan
This patent project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation methods shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Outsourced production is possible, no special requirements.
8. The future of this project
Since this product is easy to manufacture and the threshold is not high, it will inevitably be copied. In addition to strengthening anti-counterfeiting efforts, continuous product upgrading is also a necessary means to expand the market. At present, we have developed two samples and are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market.
Challenge Cup Business Plan (2)
1. Purpose of the competition:
We aim to cultivate entrepreneurial awareness, enhance entrepreneurial ability, and improve the quality of students in our college The purpose of entrepreneurial competitiveness is to allow more students to understand entrepreneurship, participate in entrepreneurship, and realize entrepreneurship, so the first College Student Entrepreneurship Design Competition is planned to be held in our college. We strive to use this platform to enable students to learn more relevant knowledge and skills, improve entrepreneurial skills, and stimulate entrepreneurial enthusiasm. At the same time, it is also to strengthen the construction of campus culture of our college and show the harmonious and charming campus of our college.
2. Purpose of the activity:
Cultivate entrepreneurial awareness, improve entrepreneurial skills, stimulate entrepreneurial enthusiasm, and promote entrepreneurial spirit.
3. Activity theme:
Entrepreneurship and talent, challenge the future
4. Competition organization:
Organizer: Anqing Vocational and Technical College Department for students and recruiting.
Organizer: Entrepreneurship and Employment Association of Anqing Vocational and Technical College.
Co-organizers: departments of Qing Vocational and Technical College.
Sponsor:
5. Event location:
Anqing Vocational and Technical College
6. Participants:
All college and technical secondary school students in Anqing Vocational and Technical College.
7. Competition time:
April 20** - May 20**
Preliminary (preliminary) competition time April 15th - --April 30: April 15---April 25 is the preparation stage of the participating teams; April 26---April 30 is the preliminary review stage of the participating teams,
The final time is May 6th---May 20th: May 06th---May 16th is the preparation stage for the teams entering the finals: May 20th---May 25th is the competition stage for the finals .
8. Entries:
Strong practical technology promotion, product development and service development (including industry, commerce, processing industry, service industry, agriculture, handicraft industry and other fields ).
9. Participation requirements:
1. Participate in the form of entrepreneurial design groups (teams). The competition requires participants to be based on departments, student unions, and associations (if they are based on associations or departments) For those who participate in the competition under different names, their entrepreneurial projects should be related to the nature of their association or profession) and individuals can freely form an entrepreneurial design team to form an entrepreneurial design team (each team has a maximum of 5 people). The team members must negotiate in advance to determine the first person responsible for the work. ; The participating teams will voluntarily hire instructors.
2. The participating teams propose a technology, product or service that has certain market prospects and certain implementation feasibility. Based on in-depth research and extensive market surveys, they complete a product or service proposal. A complete, specific and in-depth entrepreneurial (business) design letter of intent and plan to bring services to the market. At the same time, it can create conditions to attract venture capitalists and entrepreneurs to inject funds, and promote entrepreneurial (business) plans to truly enter the market.
3. The completed entrepreneurial (business) design letter of intent and planning document are required to have electronic versions.
4. There are no clear requirements for the start-up capital of the competition's entrepreneurial projects. Different projects require different funds. As long as the participating teams do not go too far in explaining the project's start-up capital, they are fine and there are no specific requirements.
10. Work requirements:
In the preliminaries, applicants are required to write a letter of intent for an entrepreneurial project of more than 800 words, mainly to describe their entrepreneurial intentions and understanding of this aspect; in the finals, At that time, a new planning document was required to be completed, and the planning document must be written strictly in accordance with the requirements.
1. Core content:
Including unique and detailed market analysis, competitive analysis and market research of the product or service, realistic and feasible financial budget, clear investment method, management team and company introduction.
2. Writing framework:
(1) Summary: The summary of a business plan generally includes the following content: company profile, company name, company structure, basic operations of the company, and main technologies /products/services, the company’s business scope, the region chosen to establish the company and the reasons for establishing the company, etc.
(2) Technology, products and services: Describe your technology, products/services here, including the following: technology, concept, performance and characteristics of products/services, main technologies, products/services Introduction, ways to provide value to consumers, sales/service methods, etc.
(3) Market analysis: Briefly describe the market characteristics of the industry your company is in, analyze whether there is a new market, and how you will develop this new market; your company’s performance in the development area you selected Development prospects, the history of this industry or the development profile over the years, etc. The requirements should be based on reality. You can search for relevant information in the library or online and provide relevant websites; for example, let students take the initiative to search for relevant information. (The following is a preliminary outline: market description, target market analysis, target consumer group analysis, sustainable development analysis.)
(4) Competition analysis: from project characteristics, price advantage, market share, regional advantages, Starting from aspects such as marketing methods and management methods, the project’s advantages in the market and its profitability in the competitive market. The following two points must be described: competitive description and competitive strategy.
(5) Business strategy: To formulate a business strategy, it is necessary to analyze:
A. Characteristics of consumers;
B. Characteristics of projects;
C. The enterprise’s own situation;
D. Market environment factors;
(6) Market survey: There must be an actual market questionnaire survey, and the scope of the survey must be It cannot be limited to the campus market, and the distribution of people must also involve people of every age group.
(7) Business strategy generally includes the following points: describe the market share you hope to achieve; describe the strategies you adopt for sales, including how to advertise; distribution channels and partners; pricing strategy ;Market communication. ( )
(8) Formulate a production plan (mainly for the manufacturing industry): The production and manufacturing plan should include the following: current status of product manufacturing and technical equipment, product production plan, technology upgrade and equipment update plan , quality control and quality improvement plans, etc.
(9) Financial analysis: Analyze your original total assets, share of fixed assets, working capital, employee wages, liabilities, total monthly income, final profit, etc. in list form.
(10) Key risks and issues: possible technical, market, financial and other risks and issues, corresponding avoidance plans, etc.
11. Competition schedule:
Preliminary round: Each participating team submits its business plan competition works to the competition preparatory committee. The expert jury will select the final works and submit them to each participating team. Team feedback review comments and suggestions. (April 26th---April 30th)
Finals: The semi-finals are the last part of the entrepreneurship competition. It is a practical commercial entrepreneurship planning competition. It requires a practical inspection of the entrepreneurship plan and is required to participate. The team can improve the plan or come up with a new business plan. For the teams selected in the preliminary round, the expert jury will again select the best and award the top three and other awards. (Afternoon of May 20)
12. Evaluation method:
1. The judges will judge based on the principle of “fairness, impartiality and openness”;
2. The judges will give written scores in advance to the finalists. The written works will be scored 50 points, accounting for 50 of the total score;
① Market opportunities (10): including market size, rapid development potential, and industrial life Periodic, real market research.
②. Project business concept (10): including unique innovation, technical content, technical advantages and sustainability, market value, and entry barriers.
③. Management ability (20): Including the composition and quality of the management team, entrepreneurial beliefs, and the ability to implement plans.
④. Financial aspects (10): capital needs, income forecast, exit strategy.
3. The judges will score the contestants based on their formal performance (accounting for 15 of the total score), defense (accounting for 35 of the total score) and overall impression (accounting for 10 of the total score);
4. Total score (100') = written score (50') formal presentation (15') defense (25') overall impression (10').
Note: The other three scoring criteria are explained in detail on the evaluation form.
13. Award setting:
Each winning contestant and team will receive a certificate stamped by the organizer and the organizer, as well as corresponding gifts. , and at the same time became a reserve cadre of the association.
(1) First prize: ? 1
(2) Second prize: ? 2
(3) Third prize: ? 3
(4) Best Participation Award: 1
Attached:
Notes:
1. Please arrive within the specified time Submit one copy of the preliminary works to the location designated by the competition committee within the deadline (see the competition notice).
2. Please fill in the registration form clearly, and the contact information should be valid and commonly used. (Please notify the competition organizing committee in time if the common contact information such as mobile phone and dormitory phone number changes), and relevant documents in the future (such as award certificates, etc.) The person and his or her name registered on the registration form shall prevail.
3. If a participating team commits any violation of regulations (such as plagiarism, etc.), it will be regarded as intentional cheating, and the competition organizing committee will disqualify it from continuing to participate in the competition and award awards.
Anqing Vocational and Technical College Entrepreneurship and Employment Association