Ultra-low packaging price of customized furniture
Hide the mystery of "fare increase"
Simple and rude "*99 yuan" package is not the patent of furniture e-commerce, but once you meet customized furniture consumers, you must make a good abacus. Customization itself has personalized needs, and it is difficult to simply cover it with ultra-low package prices. In the process of customization, it will inevitably increase a lot of expenses. If you are attracted by low-priced packages, you must pay more attention to the final price, which may not be as impactful as the first impression.
Ms. Chen, who lives in Futian District, is about to choose an embedded wardrobe for her new home decoration. This year coincides with the Double Eleven. She found that many wardrobe brands have opened specialty stores in Tmall, and the prices are all based on the low-price model of 799 yuan and 899 yuan per square meter, which is very attractive with big pictures. "You know, when I go to the mall to ask, brands such as Sophia and Dinggu are generally several thousand yuan a square meter, but the full-screen price of Tmall is three digits."
Ms. Chen chose one of them with great interest. According to her own wardrobe space of 6 square meters, the cost is four or five thousand, far lower than the expected 20 thousand yuan of physical stores. But then she found a problem. According to the online instructions, the package price is simple and clear, and there are not many specifications to choose from. Free collocation and free choice should be very easy. However, in fact, the wardrobe of the "799 yuan" package is extremely simple. She carefully looked at several brands of custom wardrobes, some of which were even semi-finished. The guide rail, anti-collision strip, dust-proof strip and drawer of the wardrobe door actually need to be calculated later.
Ms. Chen consulted one of the customer service designers. After communication, she added a drawer, a door suction and a toilet mirror at the suggestion of the other party. In an instant, the price per square meter has exceeded 1,000 yuan. In terms of appearance, the designer suggested that the color and material of the door panel can be upgraded, which is more suitable for the decoration of Ms. Chen's home. At this time, the price per square meter is 1500 yuan.
Not only the wardrobe, but also the price package first appeared in the internet decoration, and the actual price was much higher than the package promotion price. "Some furniture packaging prices will also use the cheapest materials. In order to attract traffic at a low price, this kind of purchase is not durable, but it is not cost-effective. It is also a problem that online shopping can't actually touch identification. " A senior household practitioner revealed.
The old problem of "the last mile" has not been solved.
Another problem of double eleven shopping at home is the last service. Furniture is bigger than most goods, so it is not difficult to carry it, and it is even more difficult to return it. At the same time, it also faces the problem of installation.
Mr. Li lives in Xiangmihu area. He bought a three-person sofa from Taobao when he was decorating last year. After selection, he found that the postage should be attached to 400 yuan, which reduced the original price advantage. Later, he found that the logistics company was only responsible for transporting the sofa downstairs, regardless of handling. After opening the package, I found that the color and material of the sofa were different from the photos on the Internet. Mr. Li wants to return it. However, when contacting the return logistics, I found that the price was not only several hundred yuan, but also Mr. Li had to pack it himself. "You know, when the sofa came, it was a wooden box made of wood. This is not like my wife returning online shopping clothes. The plastic bag can be sent away as soon as it is installed. " Finally, although the sofa was not satisfied, Mr. Li did not choose to return it, but directly transferred it to the neighbors in the community.
Du Nan reporter found that this situation often appears in personal furniture workshops on the Internet. The services of some market brands will be slightly improved, and basically the handling and installation services are included in the products. Consumers are advised to ask whether these services are included in the cost when purchasing, and the return policy should also be understood. Because there is no physical contact with the product, the probability of dissatisfaction after buying it is usually high.
The above is Bian Xiao's introduction! I hope I can help you!
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