In a sense, art and business seem to be in conflict. People who have both artistic talent and commercial talent are rare. Xiao is such a person with both artistic talent and commercial talent. Six years ago, he put forward a highly integrated one-stop home service operation mode, and determined the development direction of Xinmeige, determined to build the first brand in the global integrated home industry, and then did the design and research of home improvement and dozens of home system products for six years. But it was not until 20 1 1 that home improvement companies and furniture enterprises began to discuss the future trend of how to industrialize home improvement products and how to realize the unified design and production integration of home system products.
I am well aware of the development gap between China's design industry and manufacturing industry and the same industry in the world, and I also foresee the changes in the demand for simple, practical and low-key luxury house integration in the future high-end home consumption market. He believes that the existing domestic home improvement and furniture enterprises can't meet this demand change of high-end consumers in the future, and the home products imported from abroad are too expensive and very difficult to operate. In fact, the design and production technology of household products in China is far behind that of the same industry abroad. In addition, there are problems such as design planning and construction technology quality in China's home improvement industry, which leads to poor social reputation in the home improvement industry, especially the contradiction between supply and demand of decoration quality in the high-end home market is increasingly prominent. These factors strongly inspired him to improve the fighting spirit of China's home improvement design industry and manufacturing industry in an all-round way, which made him sprout the original intention of establishing the new Meg integrated home project.
Most people can't understand the product design and research and development of Xiao Liu, even his friends are no exception. However, he still firmly believes and insists that "products are the foundation of sustainable development and evergreen performance of enterprises" and strictly requires all employees of the company to abide by the principle that the development of Xinmeige will never change. At the same time, he believes that product strength is the first marketing strength, and enterprises should start with product strength if they want to innovate and develop. Good products are the reason for the existence of enterprises, and an enterprise that cannot produce good products can still exist, which is not in line with the law of future market economy development.
As a researcher of home art, Xiao Wen and many designers from different backgrounds seek common ground. He became a monk halfway because he was not bound by any professional theoretical rules and regulations, and his design ideas had no boundaries. He dares ordinary people not to do it, and he dares ordinary people not to think about it. With his innate keenness and persistent pursuit of perfection in the design of home space, materials, colors and styles of household articles, his unique artistic and commercial talent, his foresight in the future home market and his foresight in enterprise development planning, he has gradually formed his own unique business operation strategy system and unique integrated home design and technology development system through countless practical observations and empirical studies over the past decades. Frequent business trips to Europe and America, in-depth understanding of the international first-line home, clothing and many other high-end brand products design choices. His design concept absorbed the design essence of many western industries and integrated the oriental classical design culture. The products he developed have been systematically designed and studied from temperament to connotation, and each product is his original design. The products he designed have a high sense of design and art, and have a high appreciation value and use value. So far, the new Meg integrated home project has more than 200 patents.
In the past six years, he insisted on conceiving home improvement design from the stage of furniture product development and optimizing furniture product development in the stage of home improvement design. After so many years of design and research and development, it is not about simple product innovation, concept innovation and the company's sustainable development and profitability. Its real value and significance is to challenge the home design industry and manufacturing industry in developed countries in Europe and America, create a unique business model of the global integrated home industry, become a world-class century-old brand enterprise in China, and offer its cherished potential to the society and the country.
This is the life value of Mr. Xiao, the founder of Xinmeige Integrated Home. He will lead Xinmeige Integrated Home to subvert the tradition and lead the trend. The new Meige integrated home business operation mode initiated by him will surely become a wonderful flower in the development history of the world home furnishing industry.
company profile
Hunan Ye Zhi New Decoration Materials Co., Ltd. is located in Loudi Economic and Technological Development Zone, covering an area of more than 60 mu, with an investment of nearly 400 million yuan. It is planned to be listed on 20 13. Since its establishment in 2006, the company has been committed to the in-depth research and development of aluminum alloy decorative materials, aluminum frame ecological doors and integrated home products, and now has more than 200 invention patents, utility model patents and design patents. The company has advanced aluminum extrusion production lines, PVC extrusion production lines, aluminum surface treatment anodizing production lines, spraying production lines, wood grain thermal transfer production lines, injection molding production lines, hardware processing production lines, panel furniture production lines, solid wood furniture production lines, sofa production lines, cabinets and bathroom production lines, door and window system production lines, bedding and curtain production lines. These production lines have gathered the production capacity of dozens of factories, ensured the technical quality of Ueno's "integrated home" products and supported the development of Ueno's "integrated home" project. Ueno's "integrated home" has become a revolutionary in the traditional home system industry, a subversive of the traditional home system industry pattern, and a leader of the new trend in the post-era.