Recently, Xsolla, a well-known electronic game payment company that provides one-stop platform services for global game manufacturers, officially settled in Beijing to better serve the China market for Greater China. In China, Exesola not only cooperates with top game developers such as Tencent and Netease, but also actively contacts more and more small and medium-sized game developers to help them explore overseas markets and enhance their comprehensive competitiveness.
(1) Where is the breakthrough of China's game going out to sea?
Going to sea has become the key strategy of more and more China game companies. According to the "China Game Industry Report 20021Year" issued by the Game Committee of China Phonetic Association (GPC) and China Game Industry Research Institute, the actual sales revenue of China's self-developed games in overseas markets in 20265438 was+0.80/KLOC-0.30 billion US dollars, an increase of 2.563 billion US dollars compared with 2020, and it broke through the 100 billion RMB mark for two consecutive years.
What problems should be solved when the game goes out to sea? From the perspective of marketing, it is publicity, distribution, payment and service in turn. For game giants, these can go hand in hand. But for small and medium-sized game companies, payment is the most important thing. -Game payment seems inconspicuous, but it is a vital link in the entire game industry chain. Because the game is a commercial product, only by successfully collecting money from users can the game development complete the final closed loop and the game go out to sea.
But how to collect money from users is a trivial matter, which involves dealing with local banks, taxation and government supervision departments in many aspects. For example, there are 50 States in the United States, so the tax issue alone includes different federal taxes and state taxes. Once something goes wrong, it will lead to huge fines and a huge blow to developers.
For another example, in the process of game operation, some players will inevitably encounter the behavior of "quick refund after game payment", which has a great impact on the ecological balance of the game and the initial operation of the game.
So it is very important for China to find a professional company to provide payment, anti-fraud and even one-stop platform services.
(what can Exesola do?
Exesola is such a professional service company. Axola was founded in 2005 and has a history of more than 16 years. Nowadays, a considerable part of the $200 billion revenue of the global game market flows into the accounts of various developers through the payment channel built by Xsolla, maintaining the prosperity of the game development ecology.
As a global payment company focusing on the game field since its establishment, Xsolla has now provided complete payment solutions for more than 65,438+0,500 games of more than 65,438+0,000 companies, with more than 700 global payment channels covering more than 200 countries and regions. Axola has a mature and powerful trading engine, and it can quickly collect money on a global scale by using a simple operation mode. Whether it is credit card debit card, e-wallet, online banking, operator withholding, etc. It can not only give players a smooth payment experience, but also ensure that the proceeds can be easily handed over to developers. Exesola also developed an anti-fraud system, relying on advanced technical means and rich experience records (database) to classify game users and try to protect the interests of game developers.
Some people wonder why Axola is so powerful in the field of game payment. Is there anything irreplaceable? First of all, Xsolla has the most comprehensive payment method and coverage area, so that any game developer can cooperate with it no matter where he wants to start business. Secondly, Xsolla has a unique patented PayRank technology, which can intelligently set payment options for users according to their multiple parameters (location, payment history, game type, currency value, etc.). ). Among more than 700 alternative payment methods, with the assistance of artificial intelligence, users will be provided with the best localized payment options.
Simply put, Exesola can pull up a trading channel between developers and players no matter where the players are in the world.
(3) Besides going to sea, Exesola can also find funds for domestic game developers.
Today, Axola is not only a payment company, but also provides a complete set of solutions for developers, including game distribution, intermodal transport and unique services, and has also launched investment platforms such as investor clubs and developer clubs. With the support of Exsola's perfect database, investors can be guaranteed to understand the data of game companies and directly invest in cooperation, thus achieving better export development goals in overseas markets.
Xsolla Axola Investment Club has about 200 members, including investors and publishers. In this club, Xsolla will recommend good game projects, and investors will talk to the game developers themselves. Xsolla's doing something is completely compulsory and free, and it only plays the role of a bridge, but it does have certain effects. So far, more than 50 game developers have completed financing ranging from several million dollars to 10 million dollars through their matchmaking.
Compared with investment institutions outside the game industry, Xsolla in the industry pays more attention to the product itself. For example, when some game development is coming to an end, some financial help may be needed. If this is really a good game and the developer really needs help, Xsolla will join in and make some investments with other investors, but the investment is limited to the game product itself and does not involve the investment of the game team and the company, so the return on investment can be quickly fed back.
From payment to one-stop platform service, from going to sea to investment, Axola is striving to build a full-service model. What Xsolla really wants to do is the prosperity of the entire game ecosystem. This successful landing in Beijing is of great significance to the game industry in China, especially to the developers.