The optimal allocation of network resources is based on people's demand for network information resources as the starting point, with the pursuit of efficiency and quality of network information resource allocation as the guideline, and by designing the flow of information resources on the network, further planning and distribution of the network The distribution of information resources in terms of type, content, quantity, time, space, etc., ultimately achieves the purpose of providing network users with convenient information services and the rational and effective use of information resources.