65438+February 10, Niudian Technology (Nasdaq:? The global R&D and manufacturing base was put into production in Changzhou, Jiangsu. The first phase of the base covers an area of 75 mu, including BMS intelligent battery management system, big data analysis system and quality laboratory.
Under the impact of the new national standard, on the one hand, two-wheeled electric vehicle enterprises are shrinking rapidly, on the other hand, capital is also pouring in with new players. Under the attack of both sides, the two-wheeled electric vehicle market has entered a new competitive moment.
Some players are very optimistic. Li Yan, chairman and CEO of Niudian Technology, told a brigade reporter that 70% to 80% of the sales of Mavericks electric vehicles come from cities strictly regulated by the new national standard. The company chose lithium battery as energy source early in the morning, which gave the company an advantage under the new national standard.
No matter what you say, the body is the most honest. This year, Niudian Technology's production capacity in Changzhou has expanded by one million, while last year's sales volume was more than 300,000.
Mavericks Electric was established on 20 14 with a registered capital of 407 1 10,000 yuan. The legal representative of the company is Li Yinan, who holds 68.42% of the shares of the company. The company mainly deals in Niu brand electric vehicles.
The new national standard spoils the market, and Niudian increases the market?
On April 5, 20 19, the new compulsory national standard "Technical Specification for Safety of Electric Bicycles" came into effect. The new national standard has comprehensively improved the safety performance of electric bicycles, from the original mandatory provisions to the full-text mandatory provisions, adding technical indicators such as tamper resistance, fire resistance, flame retardant performance and charger protection, and adjusting and improving technical indicators such as speed limit, vehicle quality and pedaling ability.
Six months after the implementation of the new national standard, the two-wheeled electric vehicle market was forced to usher in a bloodbath. Because the national standard has redefined the automobile, the battery of two-wheeled electric vehicle needs to be changed from lead-acid to lithium battery, which makes the transformation of traditional two-wheeled electric vehicle enterprises under great pressure.
The number of electric two-wheeled vehicle enterprises has dropped from more than 1 1,000 in the early days to about 1 1,50 now, and the market share of the top five manufacturers has reached more than 40%. It is expected that many small manufacturers will be unsustainable.
In the quality laboratory, a traveler saw a closed cabinet half a person high. This is an intelligent battery detection system independently opened by Niudian, which detects the hardware and software, capacity, voltage, energy rate and over-charge and over-discharge temperature protection of lithium batteries to ensure safe and reliable battery performance and strong endurance. It is reported that the batteries of color shell come from BIC, Li Shen, Panasonic, LG and other suppliers, and the adaptability test is conducted here.
"We hitched a ride on the electrification of China." Li Yan told a traveler that 18650 batteries commonly used in Mavericks electric vehicles are very abundant in the market. Last year, more than 70% of the global 3 million kWh batteries were produced in China, which gave Mavericks a stable supplier of electric vehicles. ?
The cost of battery accounts for about 30% of Mavericks electric vehicles. In Li Yan's view, if the battery drops by 10%, my cost actually drops by 3.3%, and it is expected that the battery cost will still drop in the future. At the same time, the battery pack and electronic control are operated by Niudian Technology.
The new national standard has left a three-year window for the transformation of the industry. In April 2022, non-compliant electric vehicles will be replaced with compliant electric vehicles. ?
Li Yan told a traveler that the new national standard has a short-term impact on the market, but it also urges consumers to change cars in advance. This policy dividend will be released in the next two or three years. It will also promote orderly competition in the industry. ?
Some insiders believe that this will promote the sales of two-wheeled electric vehicles to reach 560 million in the next few years.
In terms of capital, two-wheeled electric vehicles are a new evolutionary direction for * * * to enjoy bicycles. Some short-distance travel players, including Hellobike, have started to play the power-changing mode again.
Switching power supply is unfamiliar to 2C users. In Li Yan's view, 70% of users of Mavericks electric vehicles ride no more than 20 kilometers a day. The lowest model can run more than 35 kilometers on full charge. If you don't use enough electricity every day, take it home and charge it. Under the new national standard, couriers and takeaways need to change electricity because of mileage. ?
"You can't earn all your money back." Yan Li said that Niudian has no idea of transforming into an operation service provider, and will still insist on making products.
Changzhou Phase I production base can produce 700,000 two-wheeled electric vehicles at full capacity after production. With the existing production capacity, Niudian Technology has an annual production capacity of one million vehicles. Compared with the sales of 339,600 vehicles last year, Niudian Technology has great ambitions. ?
The secret of high profit, overseas market and peripheral sales are helpful?
Different from the automobile production line, due to the personalized production characteristics of motorcycles, factory production still needs a large number of skilled workers. However, in the Changzhou factory of Mavericks, there are four assembly lines and automatic test lines, and the factory building is bright and tidy.
The production director surnamed He told a travel reporter that Atlas pneumatic torque setting tool has the function of fully automatic locking screws, and the unit price is 6.5438+0.2 million yuan, which is quite rare in the industry. In this way, the qualified rate can be increased from 95% to 99.9%.
Wind data shows that Mavericks Electric has achieved profitability for three consecutive quarters this year. In the first three quarters of this year, Mavericks Electric achieved an operating income of 65.438+54 billion yuan, a year-on-year increase of 46.65%. The net profit was 65.438+0.29 billion yuan, a year-on-year increase of 65.438+0.40.438+0%.
In the long run, our expected reasonable profit level is between 10%- 15%. Zhang Peng, CFO of Niudian Technology, told The Paper that by the end of the third quarter of this year, the available cash of Mavericks Electric was around 920 million, and its ability to resist risks was quite strong. Zhang Peng revealed that the cash reserve will be used to expand R&D and launch more new models, and at the same time, some sales network expansion will be carried out to enhance the brand awareness of Mavericks Electric.
Unlike the 4-5% profit margin of traditional two-wheeled electric vehicles, Niudian Technology earns more. In the first three quarters, the gross profit margin of Niudian Technology reached 22.5%. ?
On the one hand, it comes from overseas markets, which account for 17% of its income. The price of overseas bicycles is two to three times higher than that of domestic bicycles, and a higher premium can be obtained; On the other hand, capital operation includes financial returns. For example, after excluding non-recurring gains and losses including financial returns in the third quarter, there is still a net profit of 8%. In addition, the revenue proportion of peripheral products of Niudian Technology increased significantly, from 6% in the same period last year to 65,438+03%.
According to reports, Mavericks electric intelligent two-wheeled electric vehicles have been sold to 182 cities around the world; Overseas, Mavericks Electric has entered 35 countries, providing SaaS-based intelligent service solutions for two-wheeled electric vehicles for global 14 countries and 16 * * * operators.
Internationalization is not simple. Different regions have different industrial policies and different regional tariff standards. ?
Hu Yilin, founder and vice president of Niudian Technology, told a journalist that product research and development must have a global perspective to avoid going astray. The company compiled the industrial standards of various countries into a book. At present, we can completely adjust the technical details and adapt to local standards according to the policies of the local market and through the modular product portfolio.
Some countries can only enter the market by building factories. Niudian Technology assembles products in a cooperative factory in Malaysia, but Indonesia, which is also in ASEAN, also has high import tariffs. To this end, Niudian is considering looking for OEM partners in Indonesia.
Cultural integration is not easy. Malaysia has diverse ethnic groups, with Malays, Chinese and Indians as the top three clans. Li Yan told a traveler that many Malays are Muslims and respect their religious beliefs, so they need to think more when scheduling. In order to win cooperation at sea, companies need to make money together with their strength.
It is worth noting that Mavericks Electric previously disclosed in the financial report that the company has confirmed that it will cooperate with Volkswagen in urban travel solutions.
Regarding the current cooperation progress with Volkswagen, Zhang Peng said that the agreement signed with Volkswagen in March is actually a big framework contract, under which different R&D projects will be carried out. "It is said that the cooperation between the two sides is very good, and a project has made progress in stages. In the future, the two sides will continue to have more cooperation in technology, two-wheeled vehicles and products in the European market. (Editor/Yang Peiqian)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.