The large-scale commercialization of 5G in the standard sense is not achieved overnight. The coverage speed of 5G will be much slower than that of 3G and 4G, and full coverage may take 5 to 10 years.
5G popularization conditions need to be improved:
From various conditions, it is difficult to popularize 5G in a short time, which is related to the coverage of 5G networks, the price of 5G packages and 5G mobile phones, and the application scenarios of 5G.
1. In terms of coverage, Beijing and Shanghai have become the cities with the largest coverage of 5G signals, and Guangzhou, Hangzhou and other cities have also achieved continuous coverage of 5G networks. China Telecom, China Mobile and China Unicom will cover at least 40 cities respectively this year, and launch 5G services in some cities.
However, today's reporter in beijing business today noticed that these cities are mainly concentrated in first-tier cities and provincial capital cities such as Beishangguangshen and Shenzhen, and the third, fourth and fifth tier cities have not missed 5G.
2. In terms of price, user acceptance is not high. After the announcement of the 5G package, many netizens said that it was "too expensive to use".
At present, there are not many 5G mobile phones on the shelves in China, among which the cheapest is more than 3000 yuan, and most of them are "castrated" single-mode products, which only support the networking mode. By next year, domestic independent networking will be rolled out on a large scale.
For individual users, the network speed of 4G is enough for socializing, surfing the Internet, watching videos or playing games. Therefore, in addition to the price factor, many users are reluctant to change the 5G package.
At the scene of the 20 19 China International Information and Communication Exhibition, a China mobile technician told the beijing business today reporter today that 100Mbps(4G) is enough for ordinary individual users, while 500Mbps and 1GMbps are for industrial customers and are mainly used for live broadcast or car networking, telemedicine and other professional scenes.
Hong Shibin, an industry observer, pointed out that smartphones do not have killer 5G applications that users generally rely on. The user experience is nothing more than watching movies and playing games faster than before, but there are no applications that really need 5G to realize.
1910.29, at the 20 19 global intelligent logistics summit, Wang Jianzhou, former chairman of China mobile, said that because of the lack of specialized applications for mobile phones, the most important application for all users of 5G mobile phones is speed measurement.
In the words of Ma Jihua, a senior communication expert, the popularity of 5G depends on the perfection and price of terminals, and the traction ability of operators' network construction and applications are indispensable. Now that the package price has been set, the three tariff standards and package system converge, and from then on, we will enter the era of no price war and return to the competition of network quality and service perception.
Extended data:
The widespread application of 5G will bring the following opportunities:
1, VR will explode.
For the convenience brought by 5G, Zhu Chonglie, deputy director of the Propaganda Department of Zhejiang Provincial Party Committee and director of the Network Information Office of the Provincial Party Committee, believes that with the acceleration of 5G into the commercial stage, we are about to usher in a high-speed mobile Internet era of intelligent interoperability and Internet of Everything.
Internet communication pattern and media ecology are facing a great change. Regional technologies such as low delay, high speed and high reliability network core and network chip will make the application of webcast and network video more extensive and in-depth. Relying on the social platform of 5G will become an important technical facility for mass communication.
The role of users has changed from consumers of news content to producers and disseminators, and the interactive, personalized and disseminated characteristics of content production and differentiation will become more obvious.
"Every tool or major technological change will promote the progress of human economy and social form. The popularization and application of 5G will promote the accelerated iteration of the Internet and the accelerated transformation of information dissemination. The artificial intelligence society is coming. "
Li Peng, Chairman and CEO of Cover Media, believes that the essence of the 5G era is a new digital revolution. Facing 2020 and the future, it is certain that 5G, VR and AR contain the power to change society. If they are blessed together, human society will be better.
At the same time, due to the limitation of the network, our current VR has not been fully developed, but the 5G era will make VR erupt, and VR will drive changes in the fields of information transmission, socialization and entertainment, and bring greater information consumption. Industrial agglomeration.
When the change comes, it is very important to make up your mind.
"When a big change comes, determination is very important and attitude is also very important." Li Fugen, vice president of China Network, believes that the arrival of new technologies such as 5G is a good thing, but it must also face challenges. On the one hand, online media should pay close attention to the development trend of new technologies, pay attention to application and integration, and deeply integrate with its own media industry chain.
On the other hand, it is very important to pay attention to the changes of users. If users are losing, then the so-called mainstream will give way to others. So users are very important, and users' needs and experiences must be paid attention to.
3. The production end should adapt to consumption changes.
The promotion of video content by 5G technology will be the most direct. In the era of intelligent interconnection, how to make short videos is a new challenge. Wei Wei, editor-in-chief of China Military Network, believes that the key to short videos is the power of thought, and short videos are not "short" or shallow because of their thoughts.
The topic or content of short videos should be close to social hotspots or issues that netizens care about. Every year, the propaganda film of conscription will get a lot of attention, including the content of Tik Tok for more than ten seconds, because it spreads the content of positive energy and is very thoughtful. Positive energy will always have a market on the Internet.
If a good short video is made, what will be the effect after release? "I picked up a glass of water and drank a mouthful of water. It takes about 30 seconds to increase the click volume of 10000, and this effect can last for one hour. Wang Hai, deputy editor-in-chief of China Youth Network, added when talking about his personal experience.
"It can be seen that users' consumption habits and behaviors are changing, and the media must adapt to consumption changes at the production end, otherwise our communication power and ability to bring fans will decline on a large scale. "
Wang Gaofei, CEO of Weibo, said that when users consume videos in the information stream, each video will be quickly browsed for three to five seconds, and the longest is 10 second. If the user doesn't decide to continue watching it within this 10 second, then the video will be ignored by them, not to mention that he will like, pay attention to and spread it. The same material and different productions will bring about a communication power gap of about 10 times.
It can be seen that in the past year, the media matrix represented by video is adopting different styles to adapt to the market. Central media such as People's Daily and CCTV are building matrix brands in Weibo to adapt to the changes of the times according to different fields, interests and regions. Platforms such as Weibo are constantly optimizing their products, improving production and communication efficiency, and making their platforms serve media partners more efficiently.
It will take at least 5 years for People's Network -5G to fully cover.
What opportunities will people's network -5G popularization bring?