"Time-honored brands" are gold mines, not gold mountains
Continuously seek innovation and change, and will launch new drugs to treat immune diseases in the second half of the year
A company with such abundant resources "Chen Li Ji" is indeed impressive. But Li Guoju clearly realizes that "time-honored brands" are gold mines rather than gold mountains. The latter are everywhere, but it still requires today's efforts to tap the former.
During the "Cultural Revolution", the brand "Chenliji" was once hidden, and the factory name was changed to the nondescript "Guangzhou No. 2 Traditional Chinese Medicine Factory". In the 1980s, the first thing the then head of the family did when he took office was to restore "Chen Liji", a time-honored brand that had been discontinued for more than 10 years.
The second step is a historic relocation. In the late 1990s, we moved out of the bustling market on Beijing Road, our "old place" where we had lived for nearly 400 years, and moved into the new factory area currently located on the outskirts of the city. The 400-year-old foundation of the "ancestors" was thus far away. How much pressure did this face at that time? However, the new head of the family defied all objections and moved out smoothly. Facts have proved that this step later became an inflection point for the renewal of "time-honored brands".
“There are two main things we have to do now: one old and one new.” Li Guoju said that the “old thing” is to sort out the culture of traditional Chinese medicine and establish a museum of traditional Chinese medicine. He hopes that this kind of sorting will promote the brand and even the entire The culture of traditional Chinese medicine; the "new thing" is to increase scientific research and realize the modernization of traditional Chinese medicine. "No matter new things or old things, they are all major events for the future development of 'time-honored brands'."
In fact, today’s modernization of traditional Chinese medicine “Chen Li Ji” is not ambiguous. "Shujinjianyao Pills", a therapeutic drug for lumbar spondylosis that has been successfully marketed across the country, is highly praised by patients. The immune disease treatment drug "Fulitong", which will be officially launched in the second half of this year, is such a breakthrough modern traditional Chinese medicine product. At present, Western medicine is ineffective in treating immune diseases such as rheumatoid and lupus erythematosus, and the abuse of hormones often leads to human body deformation. "Chen Liji" applied for this innovative project in the "Ninth Five-Year Plan" 10 years ago. Li Guoju clearly remembers that only 5 medical projects were selected for the "Ninth Five-Year Plan" that year, and after 10 years, only "Fuli Tong" was successfully won and was designated by the State Administration of Traditional Chinese Medicine as one of the first batch of Chinese medicines to go international. "Seed products" for the mainstream market.
Attachment: The pictures shown are based on the internal layout of ancient Chenliji
Guangzhou Chenliji Pharmaceutical Factory is affiliated to Guangzhou Pharmaceutical Group Co., Ltd., and Guangzhou Pharmaceutical is listed in Shanghai and Hong Kong. A wholly-owned subsidiary of Industrial Co., Ltd. Chenliji is a modern Chinese patent medicine manufacturer with nearly 600 employees. Various professionals account for 35% of the total number of employees in the factory, including 35 licensed pharmacists and 60 middle and high-level engineering technicians. The old name of Nanyao continues to flourish
Chen Liji was founded in 1600 AD (the 27th year of Wanli in the Ming Dynasty). It has been more than 400 years ago. It is one of the oldest existing brands in the traditional Chinese medicine industry in my country and is a nationally recognized " "China Time-honored Brand" and "Guangzhou Time-honored Enterprise" recognized by the Guangzhou Municipal Government.
Chen Liji was founded by two businessmen, Chen Tiquan and Li Shengzuo, from Nanhai, Guangdong. The name "Chen Liji" means "Chen and Li are of the same mind, and they work together to help the world." The wooden couplets of Chen Liji that have been preserved for more than a hundred years are engraved with the fourteen words "Fire combines civil and military skills to adjust the hands, and medicine distinguishes the heart of the monarch and his ministers to help the world." It is full of philosophy and ambition. The people of Chenliji throughout the generations have adhered to the enterprise spirit of "working together to help the world" and integrity. Based on this, we carefully prepare ancient traditional medicines and innovatively develop modern new medicines to promote the longevity of the old name of southern medicine and keep it new for a long time.
In 1998, Chen Liji moved for the first time in its history from Beijing Road, where it had been founded for 398 years, to a new location on Guangzhou Avenue South. The appearance of the old company has undergone tremendous changes, and it has been listed as a key producer of Chinese patent medicines in the country. It is one of the top 50 enterprises, won the title of "Quality and Efficiency Enterprise" in Guangdong Province, and was rated as "Contract-abiding and Credit-worthy Enterprise" for ten consecutive years. Integrity and inheritance of quality
Chen Liji established its business with integrity. Chenliji people have inherited the pharmaceutical tenet of "no matter how complicated the craftsmanship is, and no matter how many tastes there are," the pharmaceutical tenet of Chenliji people has been passed down from generation to generation. They have carefully developed the processing technology and formed Chen Liji's characteristic craftsmanship ensures the quality and efficacy of the product.
The Light of Brand Culture Enterprises
After four centuries of experience, "Chenliji" has developed into a well-known domestic brand, ranking at the forefront of the first "Top 100 Chinese Time-honored Brands with Value", and the "Chenliji" trademark has been rated as It is a famous trademark in Guangdong Province and Guangzhou City, and "Chen Liji Traditional Chinese Medicine Culture" is included in the Guangdong Province and national intangible cultural heritage lists. In order to carry forward the entrepreneurial spirit of "working together to help the world" and highlight the characteristics of ancient traditional medicine, further enhance the influence of the "Chenliji" brand, and fulfill the social responsibility of inheriting the Lingnan traditional Chinese medicine culture, Chenliji established the first traditional Chinese medicine industry museum in Lingnan - "Chenliji Traditional Chinese Medicine". "Museum", the museum takes the traditional production process of traditional Chinese medicine as the main content, uses scene restoration as the main form of expression, and cooperates with a variety of advanced demonstration methods to show the history of traditional Chinese medicine and traditional Chinese medicine technology. Its distinctive Chen Liji legendary color and rich cultural taste of traditional Chinese medicine have won the society Praise from all walks of life. The museum was named the "Guangzhou Chinese Culture Inheritance Education Base for Chinese Youth" by the Guangzhou Municipal Government, and has become the education base for many higher TCM colleges in Guangdong Province. Focusing on the future and looking forward to the vision
Building business with integrity, innovating through inheritance, and developing through innovation, Chen Liji has established his future development ideas: taking innovative business concepts as the main line, reforming the corporate operating mechanism; creating "Chen Liji" A strong national brand; build three major product series for gynecology, men and analgesic medicine; adhere to the principle of "quick, sustained, stable and healthy" to realize the modernization of traditional Chinese medicine with Chen Liji characteristics; become a health care brand that inherits Lingnan traditional Chinese medicine culture and focuses on health care Drug expert. Chenliji will develop into a "big Chinese medicine" enterprise integrating patent medicines, health products, food, and cosmeceuticals.
The ancient medicine is based on sincerity and has been working together to help the world for four hundred years. Chen Liji will keep pace with the times, pioneer and innovate, benefit the public with better products, and give back to the society with better services.