Get to know a car brand every day - Chery
Basic information
Brand name: Chery; English name: Chery; Country: China; Headquarters: China One Wuhu City, Anhui Province; Brand type: China; Founding time: 1997; Founder: Yin Tongyue; Group affiliation: Chery Automobile Co., Ltd.; controlled subsidiaries: Xingtu, Jietu, Karry, Kaiyi.
Brand Profile
Chery Automobile is a state-controlled enterprise registered and established on January 8, 1997. Its headquarters is located in Wuhu City, Anhui Province. The company's products cover passenger cars, commercial vehicles, mini-cars and other fields, and are exported to more than 80 countries and regions around the world. It has become a domestic research and development, trial production, production and sales of complete automobiles, powertrains and key parts. Automobile manufacturing company.
In 2019, Chery ranked 90th on the list of the top 100 Chinese companies along the Belt and Road Initiative. Chery will continue to uphold the vision of "creating outstanding brands with craftsmanship", focusing on consumer experience, and integrating innovation through , and strive to achieve the goal of becoming a world-class automobile company with global competitiveness.
Car logo
Car logo design, Chery’s car logo uses a circular oval as its theme, consisting of the three letters "C, A, C", which is the abbreviation of Chery Automobile Company. It indicates that Chery has gone from rapid development in the early stage to a rational development path of pursuing brand, quality and efficiency. The diamond-shaped composition in the middle represents Chery Automobile’s demanding quality; the vigorous and upward chevron-shaped support represents upward energy, and the chevron represents the letter A, symbolizing Chery Automobile’s pursuit of excellence.
The history of car logos. When Chery Automobile was established in 1997, the A in the middle of the car logo was a variant of the word "人", which heralded the company's people-oriented business philosophy; the characters C on both sides circled upward, like people. The two arms symbolize a kind of unity and strength; the A in the middle extends upward at the break above the oval, implying Chery's endless development, unlimited potential and unlimited pursuit.
The entire logo is a cross-deformation design of the two letters W and H, which are the initial consonants of the Chinese Pinyin of the word "Wuhu", indicating that the company's manufacturing location is in Wuhu City. Before 2013, Chery owned many sub-brands, and its sales gradually slumped. In 2013, Chery launched the "Return to One Chery" strategy and released a new and more integrated vehicle logo.
Car information
Chery Automobile’s product lineup is huge, covering various market segments from AOO to B-class cars and SUVs, including fuel, plug-in hybrid, pure electric, etc. Different power systems fully meet the diverse needs of users in different cities. At the same time, it also has Jietu brand models targeting the 6/7-seater family SUV market, and Xingtu brand models targeting the mid-to-high-end SUV market.
1. Representative car series: Arrizo 5
Guide price: 59,900-85,800
Arrizo 5 is a facelift of Arrizo GX model, the car will adopt two different design concepts to cater for the needs of both stable and sporty users. In terms of power, it will be equipped with a 1.5T engine. In terms of appearance, it also has two different styles, stable and outstanding sporty. In terms of interior, a simple design style is adopted to highlight the sporty attributes and echo the appearance both inside and outside.
2. Representative car series: Tiggo 8PLUS
Guide price: 124,900-169,900
Tiggo 8PLUS is positioned as a medium-sized SUV and provides 5/6/7 seats. Select, developed based on T1X platform. The appearance continues Chery Automobile's new LIFEINMOTION3.0 family-style design, and the overall look is younger than the previous Tiggo 8. Tiggo 8PLUS is equipped with the LION4.0 Lion Zhiyun intelligent network connection system, which introduces the intelligent assistant "Xiaoqi" for the first time, integrating natural voice interaction, and enabling face-to-face communication with car owners.
The model is equipped with Kunpeng Power's 2.0TGDI engine and is also the first to adopt Chery's full-scenario intelligent four-wheel drive system.
Tiggo 8PLUS fills the gap between Tiggo 8 and Xingtu TXL models. The main competing products may be Changan CS75PLUS, Geely Haoyue and other models.
3. Representative car series: Oumengda
Guide price: 92,900-126,900
In Chery’s product line, in order to create a model that is more attractive to young people As a product for people, the launch of Oumengda is undoubtedly a better solution to satisfy young people who are keen on personalized and intelligent products. The appearance of Oumengda is different from the design style of Chery's existing models. Its borderless grille design is impressive.
In terms of configuration, the overall level of intelligence can fully meet the current car needs of young people. In terms of power, Oumengda is equipped with a 1.6T turbocharged engine from Chery Kunpeng Power, with a maximum power of 145kW and a maximum torque of 290N·m. The transmission is matched with a 7-speed dual-clutch gearbox.
4. Representative car series: Tiggo 3
Guide price: 59,900-80,900
In the latest Chery Tiggo 3, compared with the old model, The appearance is more textured and powerful, and it has 17-inch glossy wheels, which further enhances the dynamic atmosphere on the side of the car. In terms of configuration, the entire series comes standard with EPS electric power steering system, TPMS digital display tire pressure monitoring system, Bosch version 9.3 ESP body electronic stability system, cruise control system, HHC intelligent hill assist system, and reversing image.
It is not only convenient and practical, but also improves the convenience and comfort during using the car. In terms of power system, the Tiggo 3 Classic Value Edition is also equipped with a 1.5T engine with a maximum power of 115 kilowatts and a peak torque of 230 Nm, matched with a CVT continuously variable transmission.
Chery’s models on sale
1. Arrizo 5, 59,900-85,800.
2. Arrizo 5PLUS, 69,900-99,900.
3. Arrizo GT, 99,900-108,900.
4. Arrizo GX, 85,900-129,800.
5. Arrizo 8, 108,900-132,900.
6. Tiggo 3, 49,900-69,900.
7. Tiggo 3×, 69,900-100,900.
8. Tiggo 5×, 59,900-80,900.
9. Tiggo 7, 86,900-124,900.
10. Ruicheng 8PLUS, 86,900-124,900.
11. Tiggo 8, 95,800-168,888.
12. Tiggo 8PLUS, 124,900-169,900.