Salience, also known as uniqueness, refers to the specificity of a trademark itself, that is, the characteristics that distinguish a trademark from other trademarks and other commercial symbols. Trademarks are different from other commercial signs because of their distinctive features. The distinctiveness of a trademark is the basis for it to become a trademark. "If a trademark loses its uniqueness, it is no longer an effective symbol, but a symbol that can be used freely.
Identifiability, also known as identifiability, refers to the characteristics of a trademark associated with a specific commodity or service. An important function of trademarks is to distinguish the goods or services of different enterprises, and at the same time reveal the source of goods or services, so that consumers can identify a certain commodity or service and its provider by virtue of trademarks. Any trademark should be recognizable, so as to guide consumers' cognition of a certain commodity or service and make consumers correctly distinguish different providers of a certain commodity or service.
Therefore, identifiability means the connection between a trademark and a commodity or service, and the connection between a commodity or service marked by a trademark and a provider.