January 29, 2020
Xiaomi Ecological Chain exports product methodologies and values ????to ecological chain companies, provides all-round support, and defines products and leadership together with ecological chain companies Design, assist in research and development, and endorse the supply chain. Finally, the products of ecological chain companies that have passed Xiaomi's internal testing will be opened to Mijia and Xiaomi brands by category, and will provide channel support, marketing support, and be responsible for sales and after-sales.
Compared with product managers in other industries, the product managers of Xiaomi ecological chain have their own uniqueness:
Patents are a hidden danger of Xiaomi ecological chain
Xiaomi The rapid development of ecological chain companies shows their strong competitiveness. However, the biggest weakness of these companies is patents. As the domestic intellectual property management system becomes increasingly standardized, industry leading companies begin to use patents as weapons to safeguard their interests in order to prevent Xiaomi. The rapid development of ecological chain enterprises.
Most of the companies in Xiaomi’s ecological chain are start-ups and lack their own patents. Leaders in various industries have strong patents. Taking the air-conditioning industry in which Xiaomi has personally intervened as an example, Gree, the leader in the air-conditioning industry, said It holds tens of thousands of patents, and Gree has frequently used its patent advantages to launch patent lawsuits against Midea and Oaks in recent years. It is conceivable that in the industries that Xiaomi is widely involved in, it will inevitably encounter more patent attacks. .
For many entrepreneurs, joining the Xiaomi ecological chain is undoubtedly lucky. But entering the Xiaomi ecological chain is just the beginning, and how it develops in the future is the key. Either remain unknown in the ecological chain, or make capital bets in the development of private brands. The halo of Xiaomi's ecological chain cannot shine on all channels and consumer groups.
Xiaomi’s methodology only solves product R&D, production and basic supply chain integration, but cannot solve the growth of its own brands for ecological chain enterprises. If ecological chain enterprises want to develop, they must rely on their own brands to make high gross profits, otherwise they can only stop at the position of ODM provider. If you want to develop your own brand and have products as refined and tasteful as Xiaomi, the price must deviate from Xiaomi's pricing theory and must return to the market.
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Prospectus P240
Xiaomi Group in-depth research report-Whale Accurate
Comprehensive analysis of Xiaomi’s ecological chain
Annual revenue exceeds 10 billion, the 45 most profitable Xiaomi ecological chain companies start at the bottom!
Xiaomi Group's public offering of depositary receipts prospectus
Xiaomi's ecological chain is lost
[1] Zhu Dongmei. Xiaomi's ecological chain is moving forward in embarrassment[J] . Modern Home Appliances, 2019(10): 41-44.