Sports intangible products include:
1. The right to hold and operate all kinds of sports competitions and performances at all levels, including naming rights, cup winning rights, advertising rights, radio and television broadcasting rights, franchise rights to use and operate competition performance names, emblems, mascots and other signs.
2 names, exclusive rights, franchise rights and management rights of sports organizations and sports teams at all levels.
3. The right to apply for and implement sports patents.
4. The right of invention, use, transfer and other sports scientific and technological achievements of sports know-how.
5. Reputation of sports organizations, teams and individuals.
6. Lease right and land use right of sports venues and equipment.
7. The right to issue, franchise and sell sports lottery tickets.
8. Advertising rights and agency rights of professional sports celebrities.
9. Profit factors of sports promotion identified by the sports administrative department.
10, other sports intangible assets stipulated by laws and regulations or recognized by international practices.
Extended data:
With the acceleration of the marketization of sports industry, the demand for sports property rights is expanding rapidly, especially the intangible assets of sports, such as broadcasting and television rights, naming rights, franchise rights, portrait rights and appearance rights of sports stars, transfer rights of athletes, equity rights of sporting goods manufacturers, technology patents and commodity trademark rights, are frequently traded.
However, due to the slow development of China's sports property rights trading system, the sports property rights trading mode is still one-to-one decentralized trading, which leads to the problems that the current sports property rights trading cannot meet the requirements of sports property rights diversification, the property rights trading cost is high, the efficiency is low, the communication between the supply and demand information of both parties is not smooth, and the sports property rights trading market is not standardized and lacks supervision.
Baidu Encyclopedia-Sports Intangible Assets