Haier group is the world's leading provider of complete sets of household appliances solutions and virtual and real integration channels.
Company 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to one of the largest home appliance manufacturers in the world. 20 1 1 has more than 80,000 employees in 17 countries around the world, and Haier's users are all over 100 countries and regions. Haier commercial freezer is of good quality.
In the field of white goods, Haier is the first brand of white goods in the world. Haier Group holds a number of brands closely related to consumers' lives. Among them, according to brand statistics, Haier has been the world's largest home appliance brand for three consecutive years.
In the Internet era, Haier has built an open independent innovation system to support brand and market expansion. By the end of 20 1 1, 8350 technical patents 123 18 or authorized patents had been applied. A total of 77 proposals for international standards have been submitted, of which 27 have been published and implemented. It is the home appliance enterprise that has applied for patents and submitted the most international standards in China. In the global field of white goods, Haier is growing into an industry leader and rulemaker.
In the field of distribution channels, Haier has built a competitive advantage of the integration of virtual and real networks driven by the whole process user experience. Haier's real network, namely marketing network, logistics network and service network, covers most urban communities and rural markets in China. Haier has built more than 7,600 county-level specialty stores, 26,000 township specialty stores and 6,543.8+0.9 million village-level liaison stations throughout the country.