Because of the exquisite workmanship and top-quality materials.
It can be said that Credor has been positioned as a high-end luxury brand from the beginning, but the Japanese really lack talent in marketing luxury goods. In such a favorable environment at the right time and place, Credor has never been able to do it.
In the mid-term period from 1985 to 1995, it became more and more popular, and low-end quartz styles began to be mass-produced (most of the steel quartz crados commonly seen on the market were produced in this era).
In fact, Seiko was too obsessed with the technology brought by quartz in the early stage, and mechanical watches were completely discontinued in 1975. It was not until the late 1980s that when Swiss mechanical watches revived, they found that their mechanical technology had been interrupted. For 20 years, when Swiss watches seized the luxury market through high-end mechanical watches, Creado found it difficult to compete with quartz movements alone, and its performance continued to decline.
So Credor is a reflection of the era of Japanese quartz movements. Until the birth of the first "Spring Drive" movement 7R68 in 1998, the 7R88 was used in Credor in 1999. Movement, the automatic timekeeping plus hand-rolled SD movement released in 2006 can be said to be a witness to the new movement. This manual basic movement also served as the main movement of Credor in the later period, and it still has its voice and shadow to this day.
The development of Credor was founded in the most glorious period of Seiko. In 1969, Seiko successfully mass-produced quartz movements, which began to set off a wave called "Quartz Storm", sweeping the world's watch industry; As the biggest beneficiary of this storm, Seiko released its first high-end precious metal watch named "CREDOR" ten years later in 1979, trying to get rid of the previous low-price, high-volume brand image of Seiko and trying to establish itself as a "luxury product". The Japanese watch that everyone accepts.