In 1992, the Blue Moon brand was born, launching a general-purpose kitchen cleaner represented by Oil Stain Busters, and began to promote the "automatic cleaning" cleaning method and concept nationwide on a large scale.
In 1994, it launched Collar Cleaner and Silk Wool Cleaner, bringing people a new cleaning method and laundry experience with targeted professional washing products.
In 1997, the country's first wall-mounted liquid toilet cleaning product was developed - a new patented product that eliminates the need to clean the toilet, and has since changed people's traditional way of cleaning toilets.
In 2001, Blue Moon hand sanitizer was launched into the field of personal cleaning and care, advocating scientific and healthy hand washing methods, leading the development trend of hand sanitizer, and becoming a hand washing expert in China.
In 2004, a new generation of green softener was launched, using a water-soluble environmentally friendly formula that is in sync with the European Union. It is the only softener product in China that has passed Environmental Labeling Type II certification, and won the "Best New Product in China in 2005" "title.
In 2005, tea dishwashing liquid was launched, a new plant-based cleaning formula, advocating attention to the safety and health of dishwashing. Further broadening the field of Blue Moon disinfection products.
In 2008, Blue Moon Deep Cleansing Care Laundry Detergent was launched, and invited Olympic champion and diving queen Guo Jingjing as its spokesperson to promote the new liquid laundry concept of "Clean, More Protective!" nationwide.
In 2009, Blue Moon launched a new logo and invited Mr. Chen Youjian, an international design master and Chinese "godfather of design", to design it himself, bringing consumers a new visual experience with the new logo image.