For example, Xiaomi, in order to improve the ecological chain of the Internet of Things, has gradually entered many industries such as TV sets, air conditioners, printers and balance cars.
Affected by this, more and more emerging companies have become Xiaomi eco-chain companies, which have grown smoothly under the influence of Xiaomi, such as chasing technology.
According to public information, Xunmi Technology was formally established in 20 17, and joined Xiaomi Eco-chain in the same year under the leadership of Xueba Yu Hao, a graduate of Tsinghua University Aerospace, specializing in the research, development and production of intelligent and clean household appliances.
Baidu Encyclopedia shows that Xunyi Technology has wireless vacuum cleaners, sweeping robots, high-speed hair dryers and other products.
On 20 18, xunmi technology successfully developed the wireless vacuum cleaner V9. Through Xiaomi crowdfunding, this product was snapped up in just six days, and the sales volume exceeded150,000 units.
In addition, Xunmi Technology has successfully achieved global distribution through Xiaomi's channel, and its products have been exported to more than 65,438+000 countries or regions around the world, such as China, the United States and France.
It is worth mentioning that on the opening day of the Double Eleven National Congress, the pursuit of science and technology achieved a new breakthrough.
Well-known blogger @ Tianxia Online revealed that on the opening day of June 5438+065438+ 10/Tmall Double Eleven, the first-hour sales of Chasing Technology Online exceeded 40 million yuan, and the total turnover increased by 3 1 2% compared with the same period in 2020.
In addition, in the Tmall channel, the sales in the first 40 minutes of chasing technology exceeded the total sales of the Double Eleven in 2020.
This is only the third time that Chasing Technology has participated in Tmall Double Eleven. Without the help of Xiaomi's resources, chasing technology is simply a rookie in the industry, and it is almost impossible to have such excellent results.
In addition, chasing technology has been recognized by the capital market. As early as the end of 10 this year, Caixin. Com reported that Chasing Technology completed the C round of financing, with a total financing of 3.6 billion yuan.
The author understands that this is the largest financing in the field of small household appliances in China since 202 1. In addition to Xiaomi Group, Huaxing New Economy Radical, Country Garden Venture Capital Strategic Investment, Yunfeng Fund, Shunwei, IDG and other star capitals are also involved.
The reason why the capital market is so fond of this small household appliance enterprise that has just been established for four years is of course not entirely because chasing technology is a Xiaomi ecological chain enterprise.
It is true that Xiaomi Group can provide capital and channel advantages for chasing technology, and it will also enable chasing technology to enjoy the benefits brought by brand value.
However, if the pursuit of technology itself lacks strength, even if Xiaomi attaches importance to it, it will not become a climate. Therefore, in my opinion, the reason why Xunyi Technology can go to the present is mainly because of the company's profitability, product strength and development prospects.
Take product strength as an example, chasing technology has geek genes. Since its birth, it has attached great importance to R&D, and its annual R&D investment accounts for almost 65,438+00% of its income.
Thanks to this, the company has mastered a number of patents. By September, 20021year, the company had applied for 656 patents1year, including 509 invention patents.
Based on the above patents, the company's related products have also surpassed the technical level of overseas high-end brands. For example, the wireless vacuum cleaner V 16, which was unveiled at China Household Appliances and Consumer Electronics Expo, has a motor speed of160,000 rpm, setting a new record in the industry.
With technology as the core driving force, Chase Technology has 1800 employees, and R&D personnel account for more than 70%.
Based on this, it is not surprising that Chasing Technology can become a dark horse in the field of domestic small household appliances in just four years.