In the second quarter of 2020, there is a topic with high talk rate in the industry: When will Changan CS75Plus kill Haval H6 and become the number one in sales?
Up to now, Haval H6 has ranked first in SUV sales for 83 consecutive months. Changan CS75Plus, which went on the market in September 20 19, directly reached 25 189 vehicles in the next month, ranking second, which was close to the monthly sales of H6 at that time 15000 vehicles. Five months later, the gap between the sales performance in February 2020 and the monthly sales of champion H6 was reduced to less than 65,438+0,000 vehicles. Even more amazing, according to a sample survey of some dealers in Beijing, the battle between them is not a price war. The terminal discount of Haval H6 is around 1 10,000 yuan, while Changan CS75Plus has no cash discount.
For Changan CS75Plus, it is only a small step, or it is hard to judge whether this tiny gap needs to be polished slowly, but for Haval H6, who has lived in a high position for a long time, it is really a bit like li mountain.
It is difficult to start a business, and it is even harder to keep it. This first position must have been coveted for a long time. However, the reputation of "China in SUV market and Harvard in China SUV market" is not in vain. Under high pressure, there must be brave people. To get this first place, we must not only ensure that the products are reliable and stable, the prices are close to the people, and create a good market reputation for many years, but also keep up with the iterative update of our own products and the spread of brand marketing.
The life cycle of Haval H6 can't be regarded as a normal theory, and the standard of changing once every three years and once every six years in the field of automobile production is not applicable. At that time, the red label, blue label, sports, luxury, platinum and other versions, almost every year, Haval H6 launched new configuration models. The speed of this product "rejuvenation" is really terrible. As the saying goes, two fists are harder than four hands.
However, it is also a good strategy to adopt this abnormal routine and constantly put brand-new technologies and configurations into derivative models to ensure high-frequency and efficient iterative product upgrades and sufficient sound volume in the market. After all, it is necessary to take the lead in setting an example in this market environment where consumers have higher acceptance and new cars, new enterprises and new technologies are more frequent and faster. But in the final analysis, it all depends on the excellent product strength of Haval H6.
It's early June, and the new sales ranking will be announced soon. No matter which of Haval H6 and Changan CS75Plus can occupy the top spot (I feel that H6 should be stable), the latest battle for Haval brand has arrived-a new generation of Haval H6.
With the continuous iterative upgrading of competing products at the same level and the emergence of the new four modernizations of automobiles, the consumption concept of consumer groups has changed to sports, science and technology, intelligence and youth. Even if you stay at the top of the list all the year round, you can feel the fatigue of Haval H6 in the competition. A new generation of Haval H6 is a shot in the arm for the brand at present.
According to the patent application drawings currently exposed on the Internet, the news of Haval H6 replacement has been further confirmed (the rendered drawings and patent application drawings are highly consistent with real spy photos). It is reported that the new car will be mass-produced in July this year and sold in August. The speed of convergence between the old and the new is fast enough.
Unlike the Concept H concept car unveiled at the India Auto Show at the beginning of the year, the new generation Haval H6 has some design elements of the Haval F series. The flatter hexagonal air intake grille is angular and has a sense of Audi's technology; Headlights are slender and slender, which is also the mainstream design style at present (thanks to the progress of lamp group technology, higher integration and advanced technology).
The corners and lines surrounded by the front of the car are also sharp, and the sense of movement and technology is outstanding. The side of the car body has not changed much, but the new car should be built on the brand-new B30 platform of the Great Wall. The length of the car may reach about 4650mm, which is 50mm more than the current one and looks slender. The tail echoes the front of the car, and the modeling technology is avant-garde. The mainstream penetrating taillights also appear in the parking space of the new Haval H6, and the shape below the tail is more concise, with a hidden exhaust layout.
From the patent application diagram, the changes of the new generation Haval H6 interior are more prominent. The suspended instrument panel, suspended central control large screen, knob shift, electronic handbrake and bilateral center console have greatly improved the sense of technology and space utilization compared with the current models.
At the level of power system, it can be said that the Great Wall has a relatively independent representative product. From the Great Wall H6 to Haval H6, 10 three generations. Among them, the first generation GW4G 15 engine independently developed by Great Wall has actually broken the bottleneck of high fuel consumption in Mitsubishi engine era. Improved fuel consumption, stability and durability. This is also a qualitative leap of Great Wall Motor in the field of powertrain. The second generation product GW4B 15 appeared on the Haval F series, and the fuel consumption of the Ministry of Industry and Information Technology was 6.6L per 100 kilometers. This new generation Haval H6 is likely to be equipped with the Great Wall Third Generation 1.5T engine, and there are two versions of high and low power.
According to the engine parameter information released before the Great Wall, the third-generation EB series engines will better balance performance and fuel consumption, and the power, power and thermal efficiency will be improved in an all-round way. On the premise of meeting the national sixth B emission standard, the thermal efficiency of 1.5T low-power engine reaches 38%, the maximum power is 163kW, and the peak torque is 240n·m；; ; 1.5T high-power engine has a thermal efficiency of 36.5%, a maximum power of 183kW and a peak torque of 285n·m ... The power parameters of Great Wall 3rd generation 1.5T high-power engine are basically the same as those of current Chery 1.6T engine. (Chery 3rd Generation 1.6T Maximum Power 145kW, Peak Torque 290n·m) The new car will probably continue to match the current 7-speed dual-clutch gearbox.
An increase in thermal efficiency means a decrease in fuel consumption. The comprehensive fuel consumption of the new generation Haval H6 low-power version is likely to drop below 8L, while the acceleration performance of vehicles equipped with high-power engines will be further improved, and the torque platform will be raised to 265,438+000 rpm, and the rear-end performance of vehicles will also be improved simultaneously.
Talking about cars:
Return to the theme "Under high pressure, there must be brave people".
Although Changan CS75Plus is chasing monthly sales, the public believes that the "high pressure" of the Great Wall mostly comes from itself. Anyone familiar with the Great Wall knows that this is an enterprise that pays attention to "excessive R&D". Wei Jianjun, the person in charge of the company, attaches great importance to R&D technology and has confidence in his own products, which really brings greater pressure to the sales company and marketing director than sales. This is why Great Wall began to recruit talents in the fields of design and marketing, and began to pay attention to and contact more fields outside the production and R&D industrial chain. The first domestic SUV brand faces not only the competitive pressure from the same level of enterprises and models, but also the unique "making a mountain out of a molehill" and "curse" in the Internet era.
Back to the product itself, judging from the information revealed by the new generation Haval H6, it is not easy to win the title of SUV sales champion in China automobile market all the year round, and it is crucial to grasp the key points. This has returned to the insistence of Great Wall Enterprises, that is, technology research and development. But this focus is not only the traditional engine, gearbox and chassis structure, but also the key to keep pace with the times. Paying more attention to consumer groups and consumption trends, Haval F series is a good success story.
As a car media, Volkswagen Car Talk definitely hopes that Haval H6 can sit firmly on the altar, but also hopes that Changan CS75Plus will go further, including Geely Job, and it is also hopeful and capable of winning this top spot. At that time, China's own brands were firmly in the top three in the market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.