How to judge whether trademarks are the same or close to US dollars?

1. Trademark logo and similar trademark logo: Trademark logo is a legal term, which means that two trademarks are visually identical or basically indistinguishable, and are used on the same or similar goods/services, which is easy to cause misunderstanding by consumers. Trademark approximation: Trademark approximation is a concept in trademark law, which means that the font, pronunciation, meaning or graphic composition, coloring and appearance of two trademark words are similar, or the overall arrangement and combination of words and graphics are similar, or the shape and appearance of their three-dimensional signs are similar, or their colors or color combinations are similar. When used on the same or similar goods or services, it is easy for the relevant public to misunderstand the source of the goods or services. Second, it goes without saying how to judge whether trademarks are the same or similar. As long as they are visually the same or basically the same, they can be judged as the same trademark. As for the approximate trademark, it is mainly considered from the aspects of vision, hearing and meaning. As long as there is one that is the same, it is an approximate trademark. For example: font (white and self), sound type (handsome boy, leading pigeon or apple, skin), meaning (white and white) and so on. There are several ways to consider: ① Comparison separately: Compare all parts of a trademark separately, and compare the trademarks with pictures and words to see if any parts are similar to other trademarks. ② Isolated observation: placing more than two trademarks in different places at different times for consumers to identify. If it is easily confused, it constitutes an approximate trademark. ③ Comparison of major parts: A trademark also has major parts and minor parts. If the main part is similar to other trademarks, then the trademark constitutes an approximate trademark! Third, the harm of the same and similar trademarks The harm of the same trademark is basically the same as that of the similar trademark, and the former has a greater impact. Trademark similarity and trademark similarity will have an impact on brand building. ① Market chaos: For example, enterprises build blue sky brand washing machines, which are widely praised. The name "Blue Sky Brand" was remembered by consumers, and then some people registered similar and identical trademarks, and then words with the same font, pronunciation and meaning appeared in the market, such as "Blue Sky Brand Laundry", "Blue Sky Brand Beer" and "Blue Sky Brand Washing Machine". (2) Economic loss: If consumers can't recognize the trademark, they may buy other washing machines, which will lose part of the market economy for enterprises. (3) Image degradation: When an enterprise wants to buy Blue Sky brand clothes and beer because of its fame, if the quality is not good, it will easily affect consumers' evaluation of the enterprise.