Nike is a world leader in sports and health products. It was founded by track and field coach Bill Ballman and athlete phil knight on 1962. Its predecessor was Blue Ribbon Sporting Goods Company. Blue Ribbon Sporting Goods Company owns the sales agency of Japanese Tiger brand sports shoes in the United States. Soon after, Nike, named after the Greek sexy goddess, was established and made its debut in the US Olympic trials in 1972. Later, a student named Caroline Davidson designed a Swoosl 1 logo similar to a flying wing, so he won a prize of $35. Logo outline as the background, Nike in lowercase italics.
The company's goal is to become a leader in the field of sports shoes and make technological innovation in light design. Frank Rudy, a former engineer of NASA, researched and designed the air cushion shoes named Nike Air, which made Nike successful all over the world.
This promotion activity established a brand-new sports fashion image of Nike, and used sports stars such as andre agassi, Bao Jackson and Michael Jordan in the advertisements. 1988, Nike transformed the competitive spirit of Britain into an easy-to-remember advertising slogan-in this way, it successfully occupied the market by expressing the lifestyle advocated by the new generation, and its sales increased sharply. This logo has become a symbol of fashion and popularity, which is popular all over the world. I. Introduction to the Development of Nike Logo Editor This paragraph watched a football match held in Dallas, Texas. Gordon Thompson, vice president of Nike, noticed that Nike logos of various sizes appeared in many places such as the jerseys, flags and vending machines of Dallas team members countless times. Therefore, Gordon Thompson believes that all kinds of signs have reached the level of flooding and should be supervised to some extent.
Nike assigned the company's design department to formulate and improve the systematic logo application specification. Every year, logo is applied to websites, shops, companies and more than 20,000 kinds of products, so it is necessary to emphasize the flexibility of logo application. II. Program Editing In this paragraph, the CI system specifies the different application specifications and differences between the Nike name standard word and the Swoosh logo.
SWoosh logo is a product logo, which appears in all products and advertisements, while Nike's name and trademark have undergone major adjustments. The contrast between the original standard words in italics and the SwooSh logo is too strong. In order to coordinate the sense of balance, the company re-used lowercase fonts in the 1970s to reflect the traditional history. Its strength lies in its historical origin, which is not nostalgia, but passion, our symbol and our voice. As a brand symbol, the standard text of Nike name appears in companies, public services, shopping malls and image promotion activities.
The new strategy makes SW and oosh tags play a more appropriate and effective recognition role in CI system. Third, the development process of the logo was edited in this paragraph 1. 197 1 year, because the goddess of victory named Nike has a pair of dancing wings, student Caroline. Davidson designed the first Swoosh logo, which is also an abstract expression of sports shoes.
2. 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.
3. 1985, symbols are combined into a square to form positive and negative effects.
4. Now, the Swoosh logo is used separately as needed.
Nike's explanation for this.
Editor ● 1972 of the development history of Nike Company, Nike Company was formally established. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman.
● 1973, Perry Fang Ting, the record creator of the American 2000- 10000 meter run, became the first track and field athlete to wear Nike sneakers.
● 1978, Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
● 1979. The first Thaiwind running shoe with Nike patented air cushion technology was born. The first Nike clothing production line was put into production.
● 1980, Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
● 1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was incorporated into China District as a branch in 1 2002).
● In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.
● In July 2002, Nike invited NBA superstar Vince, known as Dr. Fang? Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".
● In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
● In July 2002, Nike invited NBA superstar Vince, who was named "Dr. Fang"? Carter came to Beijing. The purpose of Carter's trip is to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike. In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn from their peers in China.
In China, Nike not only supports the development of football in China, but also pays attention to the development of teenagers. I launched a series of "My Dream" large-scale youth sports activities, and launched China 3-on-3 basketball match, Nike High School Men's Basketball League, Nike Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.