Blue Pigeon Group was founded in 1994. It was originally a high-tech enterprise in the army. In 2002, after Guangzhou Science and Technology Venture Capital Company took shares, it was transformed into a joint-stock high-tech group enterprise. Blue Pigeon currently has 5 subsidiaries, a research institute, and three technology parks. It has more than 600 employees, total assets of more than 200 million, and has established more than 80 branches in more than 30 provinces, municipalities and autonomous regions across the country.
Guangzhou Blue Pigeon Technology Co., Ltd. invented the fully digital multimedia language laboratory in 2000. In 2004, it was set as the standard for China's educational technology industry, replacing the analog language laboratory dominated by imported products.
Guangzhou Blue Pigeon Software Co., Ltd. was among the first to develop a campus network language subject platform in China in 2005 (currently one of the few successfully developed in China). In 2006, it was designated as the standard for China's education technology industry. Sales began nationwide in 2008, with a turnover of nearly 20 million yuan, and it is expected to reach 50 million yuan in 2009.
In 2006, Guangzhou Blue Pigeon Media Co., Ltd., together with the Ministry of Radio, Film and Television and Guangdong Television ***, hosted the Central Digital Television-English Tutoring Channel, which has been launched in more than 100 cities across the country, with more than 5 million viewers. Viewing users has achieved a breakthrough in English learning from campus to socialization.
Guangzhou Blue Pigeon Equipment Co., Ltd. (Huadu District) is mainly engaged in the production and sales of physics, chemistry, biology and other teaching laboratories.
Zhejiang Blue Pigeon Technology Co., Ltd. (Jiaxing City, Zhejiang Province) is still under construction. After completion, it can accommodate 2,000 people for training at the same time. It is mainly to promote the sales of Blue Pigeon software products and is Blue Pigeon’s software training The center is also the training base of the China Educational Technology Association and the Translators Association of China.
Blue Pigeon Research Institute currently has more than 120 scientific researchers and four research institutes, which are respectively engaged in network hardware research and development, software research and development, teaching resource research and productization research.
Industry type Blue Pigeon targets schools at all levels and all walks of life. It specializes in the research and development, production, promotion, application and service of hardware, software and resources for foreign language education technology. It is a branch of the IT industry.
Blue Pigeon’s six “bests” in the industry: (1) Blue Pigeon is one of the first to have independent intellectual property rights in the “Digital Language Laboratory”. Blue Pigeon is the inventor of the digital language laboratory and one of the first intellectual property rights holders of this technology in the world. Before Lange invented the language laboratory, language laboratories around the world were all analog transmissions, and the markets were dominated by manufacturers such as Japan's Panasonic, JVC, and Finland's Trimble. Lange invented the "fully digital multimedia language laboratory", which not only achieved a technological breakthrough from analog to digital, but also ended the monopoly of foreign products in the Chinese market, and its application has rapidly spread to all levels and types of products. School. (2) Blue Pigeon has the highest status in the industry. The "Digital Language Learning System Technical Specifications" based on the technology of Blue Pigeon's "fully digital multimedia language laboratory" is being trialled across the country. The "Language Learning Network Platform Technical Specifications" drafted by Zhang Xinhua of Blue Pigeon Company on behalf of the China Educational Technology Association is also being trialled in China. (3) Blue Pigeon has one of the largest research institutes in my country’s education industry. Blue Pigeon Research Institute currently has 120 scientific researchers and will develop to 300 in three years: the first research institute: focusing on hardware development; the second research institute: focusing on software development based on the language subject platform based on the campus network. Research direction; the third research institute: product technology as the research direction; the fourth research institute: resource integration and development as the research direction. An institute of this size is not only the largest in the industry, but also the largest in the education industry. (4) Blue Pigeon has one of the most complete industrial chains in the industry. Today, Blue Pigeon has formed a three-dimensional product advantage in land, sea and air consisting of scientific research, equipment (language laboratory and conference system), software (language teaching software), and media (English tutoring channel), extending from its core products to English TV stations, and radiate to other education industries, gradually realizing the strategic layout of brand sharing, market network sharing, and user sharing. (5) Blue Pigeon has the most professional after-sales service system in my country’s education industry.
Blue Pigeon's after-sales service personnel are located in more than 30 provinces, municipalities and autonomous regions across the country, with more than 130 full-time after-sales service personnel. All Blue Pigeon products can provide professional after-sales maintenance services. (6) Blue Pigeon occupies a large market share in the industry. Faced with many competitors, it still has an absolute market share in the fierce market competition, with an average market share of more than 55%.
After more than ten years of innovation, Blue Pigeon Industry Chain Blue Pigeon Company has not only developed from a small engineering company to a leading enterprise in the education technology industry, but also developed from the development of audio-visual education products to the construction of three-dimensional foreign language education technology , including the industrial chains of the three major industries, and the three major industrial chains have their own cores.
First, the hardware chain represented by the digital language laboratory has ensured the commanding heights in hardware technology with its internationally leading high-fidelity network technology and three-network-in-one technology; in 2000, Blue Pigeon The first company to invent a fully digital multimedia language laboratory and obtain a national invention patent certificate. Later, the Digital Language Laboratory was included in the National Torch Plan project. It has made outstanding contributions to revitalizing the national economy and saving foreign exchange; at the same time, Blue Pigeon people have also realized their ideal of "bringing glory to China".
The second is the teaching software chain represented by the "Campus Network Language Subject Platform", with relevant resource search technology as the core, ensuring the commanding heights of Blue Pigeon software technology; in 2004, Blue Pigeon was the first The language subject platform based on the campus network was launched, and for the first time the concept of "building a virtual foreign language college on the campus network" was proposed, which enabled the campus network hardware platform to be truly applied and realized the organic combination of network teaching and subject teaching. It has successfully taken the step of moving foreign language teaching from “out of the classroom to the campus”. The language subject platform of Lange Campus Network runs through all aspects of foreign language education from teaching to examination to management. It contains eight functional modules and thousands of application functions. It is a foreign language teaching software with the highest technical content, the largest scale, and the highest development level in the history of foreign language teaching software. The comprehensive software platform with the widest functions and the most comprehensive applications. The platform is not only a professional software tailored for foreign language teaching in schools, but also embeds advanced teaching concepts and teaching models, contains a large number of foreign language teaching resources, and provides a virtual foreign language teaching environment to establish professional disciplines with teaching characteristics. The platform has been widely used in more than 300 colleges and universities across the country and has received unanimous praise.
The third is the TV foreign language teaching chain represented by the satellite digital TV "English Tutoring" channel. In 2006, Blue Pigeon, together with the Ministry of Radio, Film and Television and Guangdong TV Station, jointly hosted the Central Digital Television - English Tutoring Channel, which was officially broadcast by Asia Satellite 4. This is an English learning channel that radiates across the country and is open to the whole society. Big stage, so far, Blue Pigeon has achieved the third leap of "English learning from campus to the whole society". The channel has developed more than 5 million viewers and provides an authoritative and professional learning platform for college, middle and primary school students and English enthusiasts from all walks of life. Users can get professional tutoring from English teaching experts without leaving home. Currently, the English tutoring channel It has opened 16 columns with detailed and rich content, novel and vivid forms, bringing together the style of famous schools, showing the style of famous teachers, integrating multiple disciplines, and displaying diverse cultures. It has become a popular second classroom for English learners and will gradually become a blue pigeon enterprise. an important pillar for future development. From then on, English learning was not limited to classrooms and campuses. English learning became a major social event.
Blue Pigeon already owns three science and technology parks. In October 1994, when Mr. Zhang Xinhua and several employees founded the "Guangzhou Baiyun Guangyuan Computer Technology Development Center", they rented it under the conditions of zero space and zero capital. I started my business in a small bungalow of 30 square meters outside a middle school in Guangzhou. After more than ten years of hard work, it now has three science and technology parks: Blue Pigeon Guangzhou Science and Technology Park, which has seven buildings in use with a construction area of ??28,000 square meters. Blue Pigeon Zhejiang Jiaxing Science and Technology Park has four buildings with a construction area of ??38,000 square meters; Blue Pigeon Zhejiang Jiashan Science and Technology Park has a construction area of ??15,000 square meters. Blue Pigeon's two science and technology parks in Zhejiang were put into use at the end of 2009.